Cocofloss Toothpaste
FailThe top 5 products take 100% of clicks, so Cocofloss Toothpaste is a Fail.
- Flapen Score
- 49 / 100Ranks 7,059 of 14,768 Health & Household niches · on the category median49
- Market size
- $170K/yr93K searches / yr
- 90-day growth
- +6.7%search demand this quarter
- Competition
- 100%top-5 click share · 1 brands · 6 sellers
Flapen Score
Cocofloss Toothpaste against its category
The dotted line is the Health & Household average. Past it, Cocofloss Toothpaste is stronger. Inside it, weaker.
Market
The Cocofloss Toothpaste market on Amazon at a glance
Shoppers on Amazon United States searched for Cocofloss Toothpaste 93K times last year and spent an estimated $170K. One brand takes every click. Demand peaks in Jan–Feb. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 11.0% of those searches ended in a purchase.
Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved +6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $170K a year.
- Searches, last 12 months
- 93K
- Growth, 90 days vs prior 90
- +6.7%
- Conversion, latest week
- 11.0%
- Market size, estimated
- $170Ka year
- Peak month
- January2.6× the quietest month
- Top search term
- cocolab toothpaste37K searches a year
02 · Price
A sale here is worth $16.59.
Listings sell for $16.59 on average, from $14.48 to $22.65. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,250 to 1,500 of them. At $16.59 that is $21K to $25K a year per listing.
- Average price
- $16.59inside the $15 to $100 sweet spot
- Price range
- $14.48–$22.65
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $21K–$25K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
20% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #429 within Toothpaste. It carries 353 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 20%
- Prime listings
- 80%
- Out of stock, average day
- 0.0%
- Average rank
- #429in Toothpaste
- Average rating
- 4.34 starsAmazon United States average 4.42 stars
- Average reviews
- 353per listing
- Listings tracked
- 5
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Cocofloss Toothpaste products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
1 falling
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 1100%
- Open — no brand owns it (0%)
Demand
Cocofloss Toothpaste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.6×
Search terms
Top Cocofloss Toothpaste search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cocolab toothpaste37K/yr
- cocoshine toothpaste17K/yr
- cocofloss toothpaste20K/yr
- coco toothpaste7K/yr
- cocoshine whitening toothpaste5K/yr
- cocoshine4K/yr
- coco floss toothpaste3K/yr
Reviews and returns
What reviews say buyers love and hate about Cocofloss Toothpaste
We read the reviews and the return reasons for every product selling here.
“Misleading”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
23 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cocofloss Toothpaste questions
Answered from the same tracked data.









