Skip to content

Cocofloss Toothpaste

Fail

The top 5 products take 100% of clicks, so Cocofloss Toothpaste is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$170K/yr93K searches / yr
90-day growth
+6.7%search demand this quarter
Competition
100%top-5 click share · 1 brands · 6 sellers

Flapen Score

Cocofloss Toothpaste against its category

The dotted line is the Health & Household average. Past it, Cocofloss Toothpaste is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cocofloss Toothpaste market on Amazon at a glance

Shoppers on Amazon United States searched for Cocofloss Toothpaste 93K times last year and spent an estimated $170K. One brand takes every click. Demand peaks in Jan–Feb. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 11.0% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved +6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $170K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
+6.7%
Conversion, latest week
11.0%
Market size, estimated
$170Ka year
Peak month
January2.6× the quietest month
Top search term
cocolab toothpaste37K searches a year

02 · Price

A sale here is worth $16.59.

Listings sell for $16.59 on average, from $14.48 to $22.65. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,250 to 1,500 of them. At $16.59 that is $21K to $25K a year per listing.

Average price
$16.59inside the $15 to $100 sweet spot
Price range
$14.48–$22.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
1,250–1,500
Revenue per listing a year
$21K–$25K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #429 within Toothpaste. It carries 353 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#429in Toothpaste
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
353per listing
Listings tracked
5

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
58 months

Products

Top Cocofloss Toothpaste products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

$0$34K$68K$102K$136K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

6

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Cocolab100%
  • Open — no brand owns it (0%)

Demand

Cocofloss Toothpaste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.6×

Search terms

Top Cocofloss Toothpaste search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cocolab toothpaste37K/yr
  • cocoshine toothpaste17K/yr
  • cocofloss toothpaste20K/yr
  • coco toothpaste7K/yr
  • cocoshine whitening toothpaste5K/yr
  • cocoshine4K/yr
  • coco floss toothpaste3K/yr

Reviews and returns

What reviews say buyers love and hate about Cocofloss Toothpaste

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Tooth Brightening”
25%of negative reviews mention “Advertised Vs Actual Product”
0.2%of orders come back
“Misleading”
A buyer, on “Advertised Vs Actual Product”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Cocofloss Toothpaste questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data