cocofloss toothpaste
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Price range
Great$14.48–$22.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great353.4avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.59avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay$170K$170K/yr · 93K searches
Growth
Okay+6.7%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, cocofloss toothpaste is a $170K/yr Amazon United States market (93K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 49/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
cocofloss toothpaste market data
- Units sold / yr
- 10K–13K
- avg 1,250–1,500/product
- Revenue / yr
- $166K–$207K
- units × avg price
- Conversion rate
- 11.0%
- Avg BSR
- #429
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 20%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 142 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 falling
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Cocolab100%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.7% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 2.6×
Top cocofloss toothpaste search terms
- cocolab toothpaste37K/yr
- cocoshine toothpaste17K/yr
- cocofloss toothpaste20K/yr
- coco toothpaste7K/yr
- cocoshine whitening toothpaste5K/yr
- cocoshine4K/yr
- coco floss toothpaste3K/yr
Top cocofloss toothpaste products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cocoshine 15% Nano-Hydroxyapatite Formula Toothpaste by Cocolab Fluoride-Free with Xylitol & Coconut Oil Sensitive Teeth Whitening Formula for Adults & Kids Mint 4 oz
Cocolab$14.484.3★437 rev
Cocoshine 15% Nano-Hydroxyapatite Formula Toothpaste by Cocolab Fluoride-Free with Xylitol & Coconut Oil Sensitive Teeth Whitening Formula for Adults & Kids Lychee Breeze 4 oz
Cocolab$14.544.3★437 rev
Cocoshine 15% Nano-Hydroxyapatite Formula Toothpaste by Cocolab Fluoride-Free with Xylitol & Coconut Oil Sensitive Teeth Whitening Formula for Adults & Kids Pina Colada 4 oz
Cocolab$14.514.3★437 rev
Cocoshine Teeth Whitening Toothpaste by Cocolab Nano-Hydroxyapatite Toothpaste Non-Fluoride with Xylitol and Coconut Oil Gently Formulated for Sensitive Teeth For Adults and Kids Mint 3.4 Oz
Cocolab$22.654.4★403 rev
Cocoshine Teeth Whitening Toothpaste by Cocolab Nano-Hydroxyapatite Toothpaste Non-Fluoride with Xylitol and Coconut Oil Gently Formulated for Sensitive Teeth Adults and Kids Pina Colada 3.4 Oz
Cocolab$16.784.4★53 rev
Newest
by launch dateCocoshine 15% Nano-Hydroxyapatite Formula Toothpaste by Cocolab Fluoride-Free with Xylitol & Coconut Oil Sensitive Teeth Whitening Formula for Adults & Kids Mint 4 oz
Cocolab$14.48437 rev
Cocoshine 15% Nano-Hydroxyapatite Formula Toothpaste by Cocolab Fluoride-Free with Xylitol & Coconut Oil Sensitive Teeth Whitening Formula for Adults & Kids Lychee Breeze 4 oz
Cocolab$14.54437 rev
Cocoshine 15% Nano-Hydroxyapatite Formula Toothpaste by Cocolab Fluoride-Free with Xylitol & Coconut Oil Sensitive Teeth Whitening Formula for Adults & Kids Pina Colada 4 oz
Cocolab$14.51437 rev
Cocoshine Teeth Whitening Toothpaste by Cocolab Nano-Hydroxyapatite Toothpaste Non-Fluoride with Xylitol and Coconut Oil Gently Formulated for Sensitive Teeth Adults and Kids Pina Colada 3.4 Oz
Cocolab$16.7853 rev
Cocoshine Teeth Whitening Toothpaste by Cocolab Nano-Hydroxyapatite Toothpaste Non-Fluoride with Xylitol and Coconut Oil Gently Formulated for Sensitive Teeth For Adults and Kids Mint 3.4 Oz
Cocolab$22.65403 rev
Trending
90-day click momentumCocoshine 15% Nano-Hydroxyapatite Formula Toothpaste by Cocolab Fluoride-Free with Xylitol & Coconut Oil Sensitive Teeth Whitening Formula for Adults & Kids Lychee Breeze 4 oz
Cocolab$14.544.3★
Cocoshine 15% Nano-Hydroxyapatite Formula Toothpaste by Cocolab Fluoride-Free with Xylitol & Coconut Oil Sensitive Teeth Whitening Formula for Adults & Kids Mint 4 oz
Cocolab$14.484.3★
Cocoshine 15% Nano-Hydroxyapatite Formula Toothpaste by Cocolab Fluoride-Free with Xylitol & Coconut Oil Sensitive Teeth Whitening Formula for Adults & Kids Pina Colada 4 oz
Cocolab$14.514.3★
Cocoshine Teeth Whitening Toothpaste by Cocolab Nano-Hydroxyapatite Toothpaste Non-Fluoride with Xylitol and Coconut Oil Gently Formulated for Sensitive Teeth Adults and Kids Pina Colada 3.4 Oz
Cocolab$16.784.4★
Cocoshine Teeth Whitening Toothpaste by Cocolab Nano-Hydroxyapatite Toothpaste Non-Fluoride with Xylitol and Coconut Oil Gently Formulated for Sensitive Teeth For Adults and Kids Mint 3.4 Oz
Cocolab$22.654.4★
What buyers say about cocofloss toothpaste
What buyers praise and complain about, mined from review topics.What buyers love
“it is so nice and whitens teeth”
“my teeth feel SO clean”
“Excellent product”
“cold sensitivity disappeared”
“so it's a good value for my money”
“Its smooth, not harsh”
“Nice breath”
“brighter than I expected with a fluoride free”
“Great Non-toxic toothpaste”
“Flavor, texture, consistency - 5 stars across the board”
What buyers complain about
“Misleading”
“Not worth the money”
“doesnt feel like it cleans as well as other toothpastes”
“didnt see any change in the color of my teeth”
“Wish it was a slight thicker consistency”
“It did not perform as expected”
“since it isn't a good ingredient”
“then broke down”
“I also dont rinse when I use before bed”
“I had some trouble dispensing it”
Top return reasons
Common questions
- Is cocofloss toothpaste profitable to sell on Amazon United States?
- The niche generates $170K/yr across 5 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +6.7%. Flapen's verdict: Skip it (49/100).
- How competitive is the cocofloss toothpaste niche?
- 1 brands and 6 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in cocofloss toothpaste?
- Top complaints mined from reviews: Advertised Vs Actual Product, Value For Money, Ease Of Cleaning. The return rate is 0.2%.
- When does demand for cocofloss toothpaste peak?
- Demand peaks in Jan–Feb; the busiest month runs 2.6× the quietest.
- What does it cost to enter the cocofloss toothpaste niche?
- Listings span $14.48–$22.65; the average listing price is $16.59 (sweet spot $15–$100). The average incumbent carries 353 reviews — the moat a new listing must climb.