Is cocofloss toothbrush profitable to sell on Amazon United States?

The niche generates $118K/yr across 5 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +7.6%. Flapen's verdict: Skip it (44/100).

How competitive is the cocofloss toothbrush niche?

1 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in cocofloss toothbrush?

Top complaints mined from reviews: Advertised Vs Actual Product, Value For Money, Durability. The return rate is 0.1%.

What does it cost to enter the cocofloss toothbrush niche?

Listings span $10.00–$40.80; the average listing price is $17.21 (sweet spot $15–$100). The average incumbent carries 407 reviews — the moat a new listing must climb.

cocofloss toothbrush

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible13.9%

search→purchase rate — share of searches ending in a sale

Price range

Great$10.00–$40.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$17.21

avg listing price — sweet spot $15–$100

Review moat

Great407

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+7.6%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$118K

$118K/yr · 49K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, cocofloss toothbrush is a $118K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

cocofloss toothbrush market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: $103K–$138K; units × avg price
Conversion rate: 13.9%
Avg BSR: #216
Page quality: 0%
Prime: 60%
Sponsored: 40%
Out of stock: 0.0%
Avg brand age: 60 months
Avg seller age: 151 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Cocolab100%

Demand

Weekly Amazon search volume, last 24 weeks — +7.6% search growth over the last 90 days.

Open Trend

Top cocofloss toothbrush search terms

cocolab toothbrush11K/yr +9.9%9.5% conv.
cocofloss toothbrush14K/yr -8.5%11.6% conv.
cocobrush toothbrush6K/yr +24.5%12.8% conv.
coco toothbrush5K/yr +5.1%16.6% conv.
cocobrush5K/yr +26.1%12.1% conv.
coco brush toothbrush3K/yr +25.5%15.3% conv.
coco floss toothbrush3K/yr -10.5%14.9% conv.
coco brush2K/yr +22.7%12.6% conv.

All search terms

Top cocofloss toothbrush products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cocobrush Ultra Soft Toothbrush by Cocolab Compact Head Bristles for Teeth Cleaning Sensitive Gums Oral Care Manual Toothbrush for Adults and Kids Cherry Blossom

Cocolab$10.004.6★193 rev

Cocobrush Ultra Soft Toothbrush by Cocolab Compact Head Bristles for Teeth Cleaning Sensitive Gums Oral Care Manual Toothbrush for Adults and Kids Pool Blue

Cocolab$10.004.6★193 rev

Cocobrush Ultra Soft Toothbrush by Cocolab Compact Head Bristles for Teeth Cleaning Sensitive Gums Oral Care Manual Toothbrush for Adults and Kids Rainbow Set 4 Pack

Cocolab$40.804.6★606 rev

Cocoshine 15% Nano-Hydroxyapatite Formula Toothpaste by Cocolab Fluoride-Free with Xylitol & Coconut Oil Sensitive Teeth Whitening Formula for Adults & Kids Mint 4 oz

Cocolab$14.484.3★437 rev

Cocolab Cocobrush Ultra Soft Toothbrush Compact Head Bristles for Teeth Cleaning Sensitive Gums Oral Care Manual Toothbrush for Adults and Kids Limoncello Yellow

Cocolab$10.774.6★606 rev

Newest

by launch date

Cocoshine 15% Nano-Hydroxyapatite Formula Toothpaste by Cocolab Fluoride-Free with Xylitol & Coconut Oil Sensitive Teeth Whitening Formula for Adults & Kids Mint 4 oz

Cocolab$14.48437 rev

8mo ago

Cocobrush Ultra Soft Toothbrush by Cocolab Compact Head Bristles for Teeth Cleaning Sensitive Gums Oral Care Manual Toothbrush for Adults and Kids Cherry Blossom

Cocolab$10.00193 rev

9mo ago

Cocobrush Ultra Soft Toothbrush by Cocolab Compact Head Bristles for Teeth Cleaning Sensitive Gums Oral Care Manual Toothbrush for Adults and Kids Pool Blue

Cocolab$10.00193 rev

9mo ago

Cocolab Cocobrush Ultra Soft Toothbrush Compact Head Bristles for Teeth Cleaning Sensitive Gums Oral Care Manual Toothbrush for Adults and Kids Limoncello Yellow

Cocolab$10.77606 rev

1y ago

Cocobrush Ultra Soft Toothbrush by Cocolab Compact Head Bristles for Teeth Cleaning Sensitive Gums Oral Care Manual Toothbrush for Adults and Kids Rainbow Set 4 Pack

Cocolab$40.80606 rev

4y ago

What buyers say about cocofloss toothbrush

What buyers praise and complain about, mined from review topics.

What buyers love

Tooth Brightening31%

“teeth getting brighter”

Soft Feel16%

“The toothbrushes feel extra soft and gentle”

Quality-Overall11%

“Amazing products with amazing results”

Cleansing8%

“Cleans very well”

Brush Quality7%

“Very good brush”

Tooth Sensitivity5%

“No tooth sensitivity”

Value For Money5%

“so it's a good value for my money”

Color3%

“colors are pretty”

Ease Of Cleaning2%

“still feel like you got a deep clean”

Brightness/Shine/Glow2%

“brighter than I expected with a fluoride free”

What buyers complain about

Advertised Vs Actual Product23%

“Misleading”

Value For Money9%

“Waste of money”

Durability7%

“Not durable”

Functionality-Overall6%

“It did not perform as expected”

Thickness5%

“Wish it was a slight thicker consistency”

Ease Of Cleaning5%

“doesnt feel like it cleans as well as other toothpastes”

Ingredients-Overall5%

“since it isn't a good ingredient”

Color Fading/Discoloration5%

“So far 3 weeks have not improved color of teeth”

Color3%

“not really noticing any real whitening”

Grip3%

“unfortunately, the material of the handle becomes ultra-slippery”

Top return reasons

Advertised Vs Actual Product30%

Ingredients-Overall12%

Functionality-Overall10%

Color8%

Size-Overall6%

Quality-Overall6%

Value For Money6%

Defective Material/Parts4%

Comfort-Overall4%

Product Condition4%

Common questions

Is cocofloss toothbrush profitable to sell on Amazon United States?: The niche generates $118K/yr across 5 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +7.6%. Flapen's verdict: Skip it (44/100).
How competitive is the cocofloss toothbrush niche?: 1 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in cocofloss toothbrush?: Top complaints mined from reviews: Advertised Vs Actual Product, Value For Money, Durability. The return rate is 0.1%.
What does it cost to enter the cocofloss toothbrush niche?: Listings span $10.00–$40.80; the average listing price is $17.21 (sweet spot $15–$100). The average incumbent carries 407 reviews — the moat a new listing must climb.