Is cockroach repellent profitable to sell on Amazon United States?

The niche generates $90K/yr across 36 tracked products. 11 of 13 products launched in the last 360 days are still selling. 90-day search growth is +114.0%. Flapen's verdict: Worth a look (71/100).

How competitive is the cockroach repellent niche?

27 brands and 151 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in cockroach repellent?

Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Value For Money. The return rate is 0.8%.

When does demand for cockroach repellent peak?

Demand peaks in Jun–Jul–Aug–Sep; the busiest month runs 3.7× the quietest.

What does it cost to enter the cockroach repellent niche?

Listings span $5.33–$47.16; the average listing price is $20.18 (sweet spot $15–$100). The average incumbent carries 16,848 reviews — the moat a new listing must climb.

cockroach repellent

Worth a look

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Growth

Incredible+114.0%

90-day search growth — must beat 0% to launch

Avg price

Great$20.18

avg listing price — sweet spot $15–$100

Brand share

Great52%

top-5 brand share — no brand owns this niche

Conversion

Great7.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Great$5.33–$47.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$90K

$90K/yr · 57K searches

Review moat

Bad16,847.94

avg incumbent reviews — the moat a new listing must climb

Signals Trending No Dominant Brand

According to Flapen's Amazon United States niche tracking, cockroach repellent is a $90K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Jun–Jul–Aug–Sep. Verdict: Worth a look — 71/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

cockroach repellent market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $81K–$101K; units × avg price
Conversion rate: 7.8%
Avg BSR: #168
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 12.4%
Avg brand age: 52 months
Avg seller age: 150 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

27 rising

Sellers

151

Top-5 brand share

52%

Top 20: 96%

Top-5 click share

43%

Top 20: 88%

Open market

39%

Mighty Mint12%
CKCOEO10%
Combat10%
Ortho10%
Syngenta9%
Cvtayn9%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +114.0% search growth over the last 90 days.

Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 3.7×

Open Trend

Top cockroach repellent products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

2026 Upgraded Ultrasonic Pest Control Repeller Mouse Repellent Indoor for Spider Bug Roach Ant Mosquito Rat Mice Insect Deterrent Mouse Rodent Repellent Ultrasonic Plug in 3 Mode Switching 6 Pack

CKCOEO$32.214.0★1,276 rev

Mighty Mint Peppermint Oil Insect Repellent Spray Indoor & Outdoor Bug Control for Spiders Ants Roaches and More Plant-Based Extra-Strong Formula - 16 oz

Mighty Mint$19.534.2★63,479 rev

2026 Cvtayn Upgraded Ultrasonic Pest Repellent Indoor Repeller Mouse Traps Repellent Roach Mouse Bugs Mosquito Mice Spider Ant Rodent Repellent Ultrasonic Plug in 3 Mode Switching 6 Packs

Cvtayn$31.604.1★605 rev

Ortho Home Defense Insect Killer for Indoor and Perimeter2 with Comfort Wand - Ready-To-Use Bug Spray Kills Ants Cockroaches & Spiders 1.33 gal.

Ortho$22.264.5★18,503 rev

Combat Max 12 Month Roach Killing Bait Small Roach Bait Station 18 Count Child-Resistant Fast-Acting Fipronil Cockroach Killer & Nest Destroyer No Vapor Fumes or Odor Mess-Free

Combat$11.224.3★44,131 rev

Newest

by launch date

Pest Rodent Repellent 24 Pack Peppermint Oil Repellent for Mouse Rats Spider Roach Ant Squirrel Pest Control Indoor & Outdoor Natural Mice Deterrent Replace Trap Poisoning Family & Pet Safe Green

ROTIAH$24.111,339 rev

3mo ago

Ultrasonic Pest Repellent Plug-in for Warehouse

BORHOOD$47.16144 rev

3mo ago

Neatmaster 2026 Upgraded Ultrasonic Repeller Pest & Insect Indoor Repeller Pest Control for Roach Rodent Bugs Mosquito Mice Spider Ant Electronic Plug in Mouse Repellent 4 Packs

Neatmaster$22.22856 rev

4mo ago

MKVBIF Keep Cockroach Away Repellent Covers Up to 125 Sq Ft Easy to Use Indoor & Outdoor Use 8P

MKVBIF$20.9715 rev

4mo ago

UDyoude Roach Repellent for Indoor Use Cockroach for Kitchen Keep Cockroaches Away from Cabinets/Storage Areas/Basement-8P

UDyoude$24.61102 rev

5mo ago

What buyers say about cockroach repellent

What buyers praise and complain about, mined from review topics.

What buyers love

Pest/Insect Control30%

“Effective pest control”

Ease Of Use13%

“Ease of use”

Quality-Overall11%

“The build quality seems good”

Smell11%

“no strong chemical smell”

Value For Money6%

“Excellent Value”

Advertised Vs Actual Product4%

“Works as promised”

Strength2%

“It is strong”

Assembly/Installation2%

“Easy to install”

Ease Of Cleaning2%

“Wonderful for a cleaner home”

Efficiency2%

“Works Well”

What buyers complain about

Pest/Insect Control33%

“I still see bugs”

Functionality-Overall24%

“Did Not Work”

Value For Money6%

“Slightly Expensive”

Smell6%

“Awful smell”

Durability3%

“falling down immediately”

Quality-Overall2%

“Cheap quality and totally useless”

Spray/Flow2%

“Stopped spraying”

Advertised Vs Actual Product2%

“False advertising”

Ease Of Use1%

“It was very difficult to squeeze”

Size-Overall1%

“TOO SMALL”

Top return reasons

Functionality-Overall27%

Pest/Insect Control17%

Value For Money12%

Advertised Vs Actual Product9%

Size-Overall8%

Spray/Flow5%

Leak-Proof5%

Defective Material/Parts4%

Smell3%

Moist/Dry1%

Common questions

Is cockroach repellent profitable to sell on Amazon United States?: The niche generates $90K/yr across 36 tracked products. 11 of 13 products launched in the last 360 days are still selling. 90-day search growth is +114.0%. Flapen's verdict: Worth a look (71/100).
How competitive is the cockroach repellent niche?: 27 brands and 151 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 52% of demand.
What do buyers complain about in cockroach repellent?: Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Value For Money. The return rate is 0.8%.
When does demand for cockroach repellent peak?: Demand peaks in Jun–Jul–Aug–Sep; the busiest month runs 3.7× the quietest.
What does it cost to enter the cockroach repellent niche?: Listings span $5.33–$47.16; the average listing price is $20.18 (sweet spot $15–$100). The average incumbent carries 16,848 reviews — the moat a new listing must climb.