coban
Launch itA $860K/yr market growing +21.5% this quarter with returns at 0.5% — clears our launch bar.
Conversion
Incredible17.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Great$860K$860K/yr · 485K searches
Price range
Good$5.16–$30.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Good+21.5%90-day search growth — must beat 0% to launch
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.38avg listing price — sweet spot $15–$100
Review moat
Okay2,863.77avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, coban is a $860K/yr Amazon United States market (485K searches/yr). The top 5 brands hold 73% of demand. Verdict: Launch it — 59/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
coban market data
- Units sold / yr
- 80K–100K
- avg 3,000–4,000/product
- Revenue / yr
- $830K–$1.0M
- units × avg price
- Conversion rate
- 17.1%
- Avg BSR
- #88
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 0.0%
- Avg brand age
- 62 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
47
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
61%
Top 20: 98%
Open market
22%
- AZEN26%
- 3M20%
- RUBY.Q17%
- Coban6%
- Aegero5%
- CARBOU4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +21.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top coban search terms
- coban wrap305K/yr
- coban143K/yr
- coban tape18K/yr
- 3m coban12K/yr
- 3m self adhesive bandage wrap4K/yr
- coban self adherent wrap2K/yr
- coban self-adherent wrap643/yr
Top coban products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AZEN 16 Pack Self Adhesive Bandage Wrap 2 X 5 Yards Elastic Cohesive Bandage Wrap Color Athletic Tape Vet Wrap Ankle Tape
AZEN$8.534.7★4,296 rev
2 Self Adhesive Bandage Wraps 6pcs 5 Yard Breathable Elastic Wraps Skin Color Vet Wraps
RUBY.Q$5.164.7★4,482 rev
3M Coban Self-Adherent Wrap Self Adherent Wrap Used to Secure Dressings and Other Devices Compress or Protect Wound Sites and Immobilize Injuries Tan 2 x 5 yds Each
3M$5.744.6★1,332 rev
3M Coban Self-Adh Wrap 3 x 5 yds
3M$6.374.6★1,585 rev
Coban 081359629 3M Self- Adherent Wrap Tan 1x 5 Yards Size Pack of 5
Coban$9.004.6★1,630 rev
Newest
by launch date
AZEN 20 Pack Self Adhesive Bandage Wrap Elastic Cohesive Bandage Wrap Color Athletic Tape Vet Wrap Ankle Tape
AZEN$10.08216 rev
BEVTEE Self Adhesive Bandage Wrap 6 Pack 4 X 5 Yards Elastic Coban Wrap Compression Non-Woven Sports Athletic Tape for Wrist Ankle Hand Leg Swelling Vet Grip Tape
BEVTEE$8.75167 rev
16 Pack Self Adhesive Bandage Wraps 2 X 5 Yards Non-Woven Elastic Cohesive Bandage Wrap Color Athletic Tape for Wrist Vet Wrap Ankle Tape (Multicolour)
Aegero$6.66412 rev
Clooflar 16 Pack Self Adhesive Bandage Wrap 2 X 5 Yards Beige Elastic Cohesive Bandage Wrap for Sports Wrist Ankle and Vet Wrap Grip Tape
Clooflar$8.583,655 rev
Clooflar 16 Pack Self Adhesive Bandage Wrap 2 X 5 Yards Multi-Colored Elastic Cohesive Bandage Wrap for Sports Wrist Ankle and Vet Wrap Grip Tape
Clooflar$8.173,655 rev
Trending
90-day click momentumAZEN 20 Pack Self Adhesive Bandage Wrap Elastic Cohesive Bandage Wrap Color Athletic Tape Vet Wrap Ankle Tape
AZEN$10.084.6★
16 Pack Self Adhesive Bandage Wraps 2 X 5 Yards Non-Woven Elastic Cohesive Bandage Wrap Color Athletic Tape for Wrist Vet Wrap Ankle Tape (Multicolour)
Aegero$6.664.6★
BEVTEE Self Adhesive Bandage Wrap 6 Pack 4 X 5 Yards Elastic Coban Wrap Compression Non-Woven Sports Athletic Tape for Wrist Ankle Hand Leg Swelling Vet Grip Tape
BEVTEE$8.754.6★
Clooflar 16 Pack Self Adhesive Bandage Wrap 2 X 5 Yards Beige Elastic Cohesive Bandage Wrap for Sports Wrist Ankle and Vet Wrap Grip Tape
Clooflar$8.584.7★
FriCARE Self Adhesive Bandage Wrap Medical Tape in First Aid Kit Cohesive Bandages for Wounds Sport Vet 2 Inches X 5 Yards 6 Rolls Rainbow
FriCARE$9.934.7★
What buyers say about coban
What buyers praise and complain about, mined from review topics.What buyers love
“perfect and great variety”
“Fair price”
“Colors are beautiful”
“Sticks well”
“As described”
“Easy to put on”
“effective”
“Good fit”
“Sturdy and durable”
“Helped a lot with grip”
What buyers complain about
“Not very adhesive”
“Lies on sizing”
“Not a thick material”
“low quality stuff”
“difficult to use”
“Rash”
“Incorrect item description”
“Cheap price, cheap product”
“Too thin”
“doesnt last as long”
Top return reasons
Common questions
- Is coban profitable to sell on Amazon United States?
- The niche generates $860K/yr across 22 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +21.5%. Flapen's verdict: Launch it (59/100).
- How competitive is the coban niche?
- 15 brands and 47 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in coban?
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Thickness. The return rate is 0.5%.
- When does demand for coban peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the coban niche?
- Listings span $5.16–$30.51; the average listing price is $10.38 (sweet spot $15–$100). The average incumbent carries 2,864 reviews — the moat a new listing must climb.