Coated Paper Plates
MaybeAn estimated 0.2% of orders come back. But the average product has 18,058 reviews to catch up to, so Coated Paper Plates is a Maybe.
- Flapen Score
- 51 / 100Top 40% of 14,768 Health & Household niches · +2 vs the category median of 4951
- Market size
- $211K/yr123K searches / yr
- 90-day growth
- +8.4%search demand this quarter
- Competition
- 56%top-5 click share · 10 brands · 103 sellers
Flapen Score
Coated Paper Plates against its category
The dotted line is the Health & Household average. Past it, Coated Paper Plates is stronger. Inside it, weaker.
Market
The Coated Paper Plates market on Amazon at a glance
Shoppers on Amazon United States searched for Coated Paper Plates 123K times last year and spent an estimated $211K. The top 5 brands take 93% of clicks. Demand peaks in Jun. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 8.3% of those searches ended in a purchase.
Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $211K a year.
- Searches, last 12 months
- 123K
- Growth, 90 days vs prior 90
- +8.4%
- Conversion, latest week
- 8.3%
- Market size, estimated
- $211Ka year
- Peak month
- June4.6× the quietest month
- Top search term
- coated paper plates44K searches a year
02 · Price
A sale here is worth $20.81.
Listings sell for $20.81 on average, from $4.18 to $71.39. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $20.81 that is $10K to $16K a year per listing.
- Average price
- $20.81inside the $15 to $100 sweet spot
- Price range
- $4.18–$71.39
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $10K–$16K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #626 within Disposable Plates, Bowls & Cutlery. It carries 18,058 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 86%
- Out of stock, average day
- 0.0%
- Average rank
- #626in Disposable Plates, Bowls & Cutlery
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 18,058per listing
- Listings tracked
- 21
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Coated Paper Plates products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
103
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
56%
Top 20: 99%
Open market
5%
- Brand 166%
- Brand 212%
- Brand 37%
- Brand 45%
- Brand 53%
- Brand 62%
- Open — no brand owns it (4 brands, 5%)
Demand
Coated Paper Plates search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 4.6×
Search terms
Top Coated Paper Plates search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- coated paper plates44K/yr
- amazon basics plates30K/yr
- coated paper plates 9 inch16K/yr
- paper plates coated11K/yr
- amazon basic plates11K/yr
- coated paper plates 10 inch5K/yr
- plates amazon basics3K/yr
- amazon basics dinner plates4K/yr
Reviews and returns
What reviews say buyers love and hate about Coated Paper Plates
We read the reviews and the return reasons for every product selling here.
“Not super sturdy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Coated Paper Plates questions
Answered from the same tracked data.