coated paper plates
Worth a lookShows low returns (0.2%), but a deep review moat (18,058 avg reviews) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great$20.81avg listing price — sweet spot $15–$100
Price range
Great$4.18–$71.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Market size
Okay$211K$211K/yr · 123K searches
Growth
Okay+8.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Review moat
Bad18,057.76avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, coated paper plates is a $211K/yr Amazon United States market (123K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jun. Verdict: Worth a look — 51/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
coated paper plates market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- $208K–$260K
- units × avg price
- Conversion rate
- 8.3%
- Avg BSR
- #626
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 81%
- Out of stock
- 0.0%
- Avg brand age
- 49 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
103
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
56%
Top 20: 99%
Open market
5%
- Amazon Basics66%
- DHG PROFESSIONAL12%
- Generic7%
- Perfect Stix5%
- Daily Chef3%
- TLAPS2%
- Open — no brand owns it (4 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +8.4% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 4.6×
Top coated paper plates search terms
- coated paper plates44K/yr
- amazon basics plates30K/yr
- coated paper plates 9 inch16K/yr
- paper plates coated11K/yr
- amazon basic plates11K/yr
- coated paper plates 10 inch5K/yr
- plates amazon basics3K/yr
- amazon basics dinner plates4K/yr
Top coated paper plates products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Everyday Disposable Paper Plates 8.62 Inch Microwave-Safe Cut Resistant Soak-Proof 100 Count Packaging May Vary
Amazon Basics$5.524.7★57,729 rev
Amazon Basics Everyday Paper Plates 8.62 Inch Disposable 200 Count Packaging May Vary
Amazon Basics$10.134.7★57,729 rev
DHG PROFESSIONAL The Heavy Weight Standard 9-Inch Grease Resistant Paper Plates coated White 125 Plates
DHG PROFESSIONAL$16.314.4★452 rev
Ecowal 300 Pack Heavy Duty Coated Paper Plates 9 Inch Grease Resistant Soak Proof Microwave Safe Bulk White Disposable Dinner Plates for BBQ Party Picnic Camping & Everyday Use
Generic$23.774.2★25 rev
Amazon Basics Everyday Paper Plates 8.62 Inch Disposable 300 Count Packaging May Vary
Amazon Basics$14.524.7★57,729 rev
Newest
by launch date
TLAPS 9 Inch White Heavyweight Grease-Resistant Coated Paper Plates 125-Pack Commercial Eco-Friendly Disposable for Restaurants Catering and Food Service
TLAPS$22.105 rev
Amazon Basics 9 Uncoated White Paper Plates Microwave Safe 100 Count
Amazon Basics$4.181,285 rev
Ecowal 300 Pack Heavy Duty Coated Paper Plates 9 Inch Grease Resistant Soak Proof Microwave Safe Bulk White Disposable Dinner Plates for BBQ Party Picnic Camping & Everyday Use
Generic$23.7725 rev
Amazon Basics Ultra Paper Plates 10 Inch Disposable 100 Count Packaging May Vary
Amazon Basics$11.0311,620 rev
Amazon Basics Ultra Paper Plates 10 Inch Disposable 44 Count Packaging May Vary
Amazon Basics$5.1411,620 rev
Trending
90-day click momentumTLAPS 9 Inch White Heavyweight Grease-Resistant Coated Paper Plates 125-Pack Commercial Eco-Friendly Disposable for Restaurants Catering and Food Service
TLAPS$22.104.5★
Amazon Basics 9 Uncoated White Paper Plates Microwave Safe 100 Count
Amazon Basics$4.184.5★
Ecowal 300 Pack Heavy Duty Coated Paper Plates 9 Inch Grease Resistant Soak Proof Microwave Safe Bulk White Disposable Dinner Plates for BBQ Party Picnic Camping & Everyday Use
Generic$23.774.2★
Amazon Basics Everyday Paper Plates 10 Inch Disposable 100 Count Packaging May Vary
Amazon Basics$9.224.7★
Amazon Basics Everyday Disposable Paper Plates 8.62 Inch Microwave-Safe Cut Resistant Soak-Proof 100 Count Packaging May Vary
Amazon Basics$5.524.7★
What buyers say about coated paper plates
What buyers praise and complain about, mined from review topics.What buyers love
“Very affordable”
“And Sturdy”
“Awesome Quality”
“they're durable enough for everyday use”
“All sizes”
“Product description was accurate”
“Ease of use”
“Good thickness”
“Leak proof”
“the design is cute”
What buyers complain about
“Not super sturdy”
“Size incorrect”
“Not quite as thick as Dixie”
“Bad quality”
“Too expensive”
“Not as described”
“Sticking plates”
“To heavy”
“Not durable enough”
“Too thin”
Top return reasons
Common questions
- Is coated paper plates profitable to sell on Amazon United States?
- The niche generates $211K/yr across 21 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +8.4%. Flapen's verdict: Worth a look (51/100).
- How competitive is the coated paper plates niche?
- 10 brands and 103 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in coated paper plates?
- Top complaints mined from reviews: Strength, Size-Overall, Thickness. The return rate is 0.2%.
- When does demand for coated paper plates peak?
- Demand peaks in Jun; the busiest month runs 4.6× the quietest.
- What does it cost to enter the coated paper plates niche?
- Listings span $4.18–$71.39; the average listing price is $20.81 (sweet spot $15–$100). The average incumbent carries 18,058 reviews — the moat a new listing must climb.