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Coat Boxes for Wrapping Gifts

Fail

The top 5 brands take 100% of clicks, so Coat Boxes for Wrapping Gifts is a Fail.

Flapen Score
26
26 / 100
Ranks 14,632 of 14,768 Health & Household niches · −23 vs the category median of 49
Market size
$9K/yr30K searches / yr
90-day growth
-41.9%search demand this quarter
Competition
90%top-5 click share · 5 brands · 12 sellers

Flapen Score

Coat Boxes for Wrapping Gifts against its category

The dotted line is the Health & Household average. Past it, Coat Boxes for Wrapping Gifts is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coat Boxes for Wrapping Gifts market on Amazon at a glance

Shoppers on Amazon United States searched for Coat Boxes for Wrapping Gifts 30K times last year and spent an estimated $9K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -41.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
-41.9%
Conversion, latest week
1.5%
Market size, estimated
$9Ka year
Peak month
December67.5× the quietest month
Top search term
coat box7K searches a year

02 · Price

A sale here is worth $19.00.

Listings sell for $19.00 on average, from $10.46 to $29.37. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $19.00 that is $0 to $2K a year per listing.

Average price
$19.00inside the $15 to $100 sweet spot
Price range
$10.46–$29.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #709 within Gift Boxes. It carries 592 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
83%
Out of stock, average day
11.5%
Average rank
#709in Gift Boxes
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
592per listing
Listings tracked
6

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Coat Boxes for Wrapping Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

5 flat

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Brand 134%
  • Brand 221%
  • Brand 318%
  • Brand 417%
  • Brand 510%
  • Open — no brand owns it (0%)

Demand

Coat Boxes for Wrapping Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 67.5×

Search terms

Top Coat Boxes for Wrapping Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coat box7K/yr
  • coat gift box extra large6K/yr
  • coat boxes for gifts12K/yr
  • coat boxes5K/yr
  • coat boxes for wrapping gifts221/yr

Reviews and returns

What reviews say buyers love and hate about Coat Boxes for Wrapping Gifts

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Strength”
2.4%of orders come back
“did not seem strong enough”
A buyer, on “Strength”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Coat Boxes for Wrapping Gifts questions

Answered from the same tracked data.