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Coal Tar

Maybe

An estimated 0.3% of orders come back. But the top 5 brands take 94% of clicks, so Coal Tar is a Maybe.

Flapen Score
54
54 / 100
Top 28% of 14,768 Health & Household niches · +5 vs the category median of 49
Market size
$484K/yr189K searches / yr
90-day growth
+0.4%search demand this quarter
Competition
70%top-5 click share · 8 brands · 71 sellers

Flapen Score

Coal Tar against its category

The dotted line is the Health & Household average. Past it, Coal Tar is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coal Tar market on Amazon at a glance

Shoppers on Amazon United States searched for Coal Tar 189K times last year and spent an estimated $484K. The top 5 brands take 94% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 12.3% of those searches ended in a purchase.

Shoppers searched for this 189K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $484K a year.

Searches, last 12 months
189K
Growth, 90 days vs prior 90
+0.4%
Conversion, latest week
12.3%
Market size, estimated
$484Ka year
Peak month
May1.2× the quietest month
Top search term
mg21749K searches a year

02 · Price

A sale here is worth $20.90.

Listings sell for $20.90 on average, from $6.66 to $127.26. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At $20.90 that is $26K to $31K a year per listing.

Average price
$20.90inside the $15 to $100 sweet spot
Price range
$6.66–$127.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
$26K–$31K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #566 within Eczema, Psoriasis & Rosacea Care. It carries 2,789 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
74%
Out of stock, average day
2.8%
Average rank
#566in Eczema, Psoriasis & Rosacea Care
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
2,789per listing
Listings tracked
19

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 90 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
90 months

Products

Top Coal Tar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

71

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

3%

  • Brand 170%
  • Brand 215%
  • Brand 33%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (2 brands, 3%)

Demand

Coal Tar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Coal Tar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mg21749K/yr
  • coal tar38K/yr
  • coal tar ointment22K/yr
  • psoriasin14K/yr
  • mg217 psoriasis cream15K/yr
  • coal tar cream for psoriasis9K/yr
  • mg217 psoriasis ointment7K/yr
  • coal tar cream7K/yr
  • psoriasin deep moisturizing ointment4K/yr
  • alquitrn de hulla4K/yr

Reviews and returns

What reviews say buyers love and hate about Coal Tar

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Efficiency”
37%of negative reviews mention “Smell”
0.3%of orders come back
“Awful Smell”
A buyer, on “Smell”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Coal Tar questions

Answered from the same tracked data.