coal tar
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$20.90avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$6.66–$127.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$484K$484K/yr · 189K searches
Review moat
Okay2,788.95avg incumbent reviews — the moat a new listing must climb
Growth
Okay+0.4%90-day search growth — must beat 0% to launch
Competition
Bad70%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, coal tar is a $484K/yr Amazon United States market (189K searches/yr). The top 5 brands hold 94% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
coal tar market data
- Units sold / yr
- 25K–30K
- avg 1,250–1,500/product
- Revenue / yr
- $523K–$627K
- units × avg price
- Conversion rate
- 12.3%
- Avg BSR
- #566
- Page quality
- 0%
- Prime
- 74%
- Sponsored
- 58%
- Out of stock
- 2.8%
- Avg brand age
- 90 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
71
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
3%
- MG21770%
- Psoriasin15%
- Tahrr & Me3%
- SALVE3%
- Amazon Basics3%
- Cutar3%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top coal tar search terms
- mg21749K/yr
- coal tar38K/yr
- coal tar ointment22K/yr
- psoriasin14K/yr
- mg217 psoriasis cream15K/yr
- coal tar cream for psoriasis9K/yr
- mg217 psoriasis ointment7K/yr
- coal tar cream7K/yr
- psoriasin deep moisturizing ointment4K/yr
- alquitrn de hulla4K/yr
Top coal tar products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MG217 2% Coal Tar Ointment for Psoriasis Extra Strength Multi-Symptom Relief Relieves Itching Scaling Redness Enriched with Vitamins A D & E Cruelty-Free 4 oz Jar
MG217$11.514.4★906 rev
Psoriasin Deep Moisturizing Ointment - 2% Coal Tar - Stops Psoriasis Itching Scaling Redness - 4.2 oz
Psoriasin$13.154.3★1,301 rev
MG217 Psoriasis Shampoo with Coal Tar Therapeutic Scalp Treatment Controls Itching Scaling Flaking Scale Buildup Psoriasis Scalp Treatment .5% Coal Tar Shampoo and Conditioner 8floz
MG217$9.904.4★290 rev
MG217 Medicated Moisturizing Psoriasis Cream with 3% Salicylic Acid Fragrance-Free Ideal for Redness Itching and Scaling Cruelty-Free 3.5 Fl Oz
MG217$10.074.5★872 rev
MG217 Medicated Moisturizing Psoriasis Cream With 3% Salicylic Acid Multi-symptom Fragrance Free 3.5 Fl Oz (5604)
MG217$13.364.3★11,949 rev
Newest
by launch date
Black Mens Ultra Cotton Plain Crew Neck T-Shirts | All-Day Comfort Casual Tagless T-Shirt for Men | Size Large
Tahrr & Me$17.7168 rev
MG217 Psoriasis Shampoo with Coal Tar Therapeutic Scalp Treatment Controls Itching Scaling Flaking Scale Buildup Psoriasis Scalp Treatment .5% Coal Tar Shampoo and Conditioner 8floz
MG217$9.90290 rev
Belleville Mini-Mil MM003 Barefoot Shoes for Men - Breathable Zero Drop Shoes with Shock-Dispersing Midsoles and Flexible Slip-Resistant Outsoles Black/Multicam Black - 8 W
Belleville$127.2696 rev
MG217 2% Coal Tar Ointment for Psoriasis Extra Strength Multi-Symptom Relief Relieves Itching Scaling Redness Enriched with Vitamins A D & E Cruelty-Free 4 oz Jar
MG217$11.51906 rev
MG217 Deep Conditioning Salicylic Acid Scalp Care for Psoriasis Exfoliating and Hydrating Formula Sulfate-Free Paraben-Free Cruelty-Free Fragrance-Free 6 fl oz
MG217$9.25347 rev
Trending
90-day click momentumBelleville Mini-Mil MM003 Barefoot Shoes for Men - Breathable Zero Drop Shoes with Shock-Dispersing Midsoles and Flexible Slip-Resistant Outsoles Black/Multicam Black - 8 W
Belleville$127.264.3★
Black Mens Ultra Cotton Plain Crew Neck T-Shirts | All-Day Comfort Casual Tagless T-Shirt for Men | Size Large
Tahrr & Me$17.714.3★
MG217 Psoriasis Medicated Conditioning 3% Coal Tar Shampoo 8 Fl Oz
MG217$25.334.4★
SALVE Cosalic Coal Tar & Salicylic Acid Ointment (100 g / 3.5 oz) - Psoriasis Relief Cream for Scaly Itchy Flaky Skin
SALVE$11.333.9★
Amazon Basics Therapeutic Plus Coal Tar Anti-Dandruff Shampoo Treats Psoriasis Seborrheic Dermatitis Itching and Flaking Scalp 0.5% Coal Tar 16 Fl Oz Pack of 1
Amazon Basics$8.794.5★
What buyers say about coal tar
What buyers praise and complain about, mined from review topics.What buyers love
“Works As Well As Rx Products”
“Save Money”
“Excellent product, as described”
“It really helped with the itching”
“has a unique smell”
“works as advertised”
“It actually added a decent amount of moisture”
“it made my hair silky smooth”
“It got rid of all my flakes and redness”
“Its easy to use”
What buyers complain about
“Awful Smell”
“itching after a few uses”
“DOESN'T HELP”
“Has ingredients and chemicals that been known to cause cancer”
“Price is too cheap if you ask me”
“this product did not rate well”
“Very small”
“it dried my hair”
“No results”
“I don't really think this does anything for psoriasis”
Top return reasons
Common questions
- Is coal tar profitable to sell on Amazon United States?
- The niche generates $484K/yr across 19 tracked products. 90-day search growth is +0.4%. Flapen's verdict: Worth a look (54/100).
- How competitive is the coal tar niche?
- 8 brands and 71 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in coal tar?
- Top complaints mined from reviews: Smell, Allergies, Functionality-Overall. The return rate is 0.3%.
- When does demand for coal tar peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the coal tar niche?
- Listings span $6.66–$127.26; the average listing price is $20.90 (sweet spot $15–$100). The average incumbent carries 2,789 reviews — the moat a new listing must climb.