Coal

Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $363K a year.

Searches, last 12 months

249K

Growth, 90 days vs prior 90

-2.8%

Conversion, latest week

11.7%

Market size, estimated

$363Ka year

Peak month

December4.1× the quietest month

Top search term

incense charcoal27K searches a year

Listings sell for $12.51 on average, from $6.05 to $21.55. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $12.51 that is $19K to $25K a year per listing.

Average price

$12.51under the $15 to $100 sweet spot

Price range

$6.05–$21.55

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,500–2,000

Revenue per listing a year

$19K–$25K

Returns

0.7%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #79 within Tobacco-Related Products. It carries 2,723 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

82%

Out of stock, average day

0.5%

Average rank

#79in Tobacco-Related Products

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

2,723per listing

Listings tracked

17

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

59 months