Is clove toothpaste profitable to sell on Amazon United States?

The niche generates $53K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +9.3%. Flapen's verdict: Skip it (40/100).

How competitive is the clove toothpaste niche?

10 brands and 592 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in clove toothpaste?

Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Size-Overall. The return rate is 0.4%.

When does demand for clove toothpaste peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the clove toothpaste niche?

Listings span $5.97–$19.31; the average listing price is $9.10 (sweet spot $15–$100). The average incumbent carries 2,186 reviews — the moat a new listing must climb.

clove toothpaste

Skip it

A small market ($53K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great9.0%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,186

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+9.3%

90-day search growth — must beat 0% to launch

Price range

Okay$5.97–$19.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Avg price

Okay$9.10

avg listing price — sweet spot $15–$100

Competition

Bad78%

top-5 click share — a locked-up shelf

Market size

Bad$53K

$53K/yr · 65K searches

According to Flapen's Amazon United States niche tracking, clove toothpaste is a $53K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 40/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

clove toothpaste market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: $46K–$55K; units × avg price
Conversion rate: 9.0%
Avg BSR: #498
Page quality: 0%
Prime: 100%
Sponsored: 62%
Out of stock: 1.0%
Avg brand age: 83 months
Avg seller age: 141 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

592

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

Herbodent31%
Kudos28%
Tom's of Maine15%
EST7%
Dabur7%
Himalaya3%
Open — no brand owns it (4 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +9.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top clove toothpaste search terms

clove toothpaste42K/yr +17.8%5.3% conv.
clove toothpaste organic10K/yr -7.0%6.0% conv.
toms cinnamon clove toothpaste4K/yr -3.9%18.4% conv.
clove oil toothpaste3K/yr -10.4%5.2% conv.
toms cinnamon toothpaste3K/yr -4.7%13.1% conv.
toms toothpaste cinnamon3K/yr -9.7%13.9% conv.

All search terms

Top clove toothpaste products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kudos Neem + Clove Toothpaste 100g

Kudos$5.974.5★1,593 rev

Herbodent Herbal Clove Toothpaste - 6.53oz/185g Pack of 1 | Natural Herbs - Clove Babool Bakul and More | Daily use Toothpaste

Herbodent$6.864.5★106 rev

Toms of Maine Whole Care Natural Toothpaste with Fluoride Cinnamon Clove 4.0 oz. 3-Pack (Packaging May Vary)

Tom's of Maine$19.314.6★2,726 rev

Eyup Sabri Tuncer-EST1923-Toothpaste Series (Natural Clove Oil 75ml)

EST$10.014.5★142 rev

Dabur Clove Herbal Toothpaste for Strong Teeth & Healthy Gums Fights Bad Breath Freshens Naturally & Provides Complete Oral Care Fluoride-Free Formula 100ml

Dabur$7.214.4★92 rev

Newest

by launch date

GuruNanda Sensitive Toothpaste 5% Potassium Nitrate for Tooth Sensitivity Relief with Nano-Hydroxyapatite Xylitol & White Turmeric with Toothpaste Squeezer Natural Clove Mint 4.2 oz

GuruNanda$9.77237 rev

4mo ago

Nudge 10% Nano Hydroxyapatite Toothpaste Rod-Shaped nHA for Maximum Enamel Contact Natural Whitening Fluoride Free & SLS Free Cinnamon & Clove 4.5 oz

Nudge$9.87168 rev

6mo ago

Herbodent Herbal Clove Toothpaste - 6.53oz/185g Pack of 2 | Natural Herbs - Clove Babool Bakul and More | Daily use Toothpaste

Herbodent$10.05106 rev

12mo ago

Herbodent Herbal Clove Toothpaste - 6.53oz/185g Pack of 1 | Natural Herbs - Clove Babool Bakul and More | Daily use Toothpaste

Herbodent$6.86106 rev

1y ago

CloveDen Vegan Fluoride Toothpaste - Herbal Gum Care with Clove & Tea Tree Anti-Plaque & Tartar Control Targets Odor-Causing Bacteria Gentle for Sensitive Teeth SLS-Free Lemon Mint 3.52oz / 100g

CloveDen$12.4666 rev

1y ago

What buyers say about clove toothpaste

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“Excellent product”

Value For Money11%

“The price is worth it”

Breathability11%

“breath feeling fresh”

Tooth Brightening5%

“Im so glad they created one thats better for our teeth”

Ease Of Cleaning4%

“Cleans my teeth clean”

Efficiency4%

“so I feel confident that it's working effectively”

Cleansing4%

“Cleans good,”

Ease Of Use4%

“easy to use”

Advertised Vs Actual Product4%

“does the job”

Smell3%

“mild mint fragrance that was not overpowering”

What buyers complain about

Value For Money15%

“A little expensive”

Advertised Vs Actual Product15%

“Deceiving”

Size-Overall7%

“This was way bigger than what I thought love this product”

Functionality-Overall7%

“Didnt work well for me”

Strength5%

“Its not strong”

Quality-Overall3%

“So that is what leads me to leave such a low review”

Breathability3%

“I'm afraid it's giving me bad breath”

Smell3%

“It even smells like cinnamon rolls”

Ease Of Cleaning3%

“not necessarily more clean than my other toothpastes”

Ethical Trade/Fair Trade3%

“This is a very sneaky and deceptive company”

Top return reasons

Advertised Vs Actual Product38%

Value For Money15%

Functionality-Overall7%

Smell7%

Ingredients-Overall5%

Size-Overall5%

Leak-Proof5%

Defective Material/Parts3%

Product Condition2%

Breathability2%

Common questions

Is clove toothpaste profitable to sell on Amazon United States?: The niche generates $53K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +9.3%. Flapen's verdict: Skip it (40/100).
How competitive is the clove toothpaste niche?: 10 brands and 592 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in clove toothpaste?: Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Size-Overall. The return rate is 0.4%.
When does demand for clove toothpaste peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the clove toothpaste niche?: Listings span $5.97–$19.31; the average listing price is $9.10 (sweet spot $15–$100). The average incumbent carries 2,186 reviews — the moat a new listing must climb.