Is clove oil profitable to sell on Amazon United States?

The niche generates $1.9M/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.6%. Flapen's verdict: Worth a look (51/100).

How competitive is the clove oil niche?

12 brands and 36 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in clove oil?

Top complaints mined from reviews: Smell, Oral Hygiene, Advertised Vs Actual Product. The return rate is 0.9%.

When does demand for clove oil peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the clove oil niche?

Listings span $6.28–$14.73; the average listing price is $10.07 (sweet spot $15–$100). The average incumbent carries 5,965 reviews — the moat a new listing must climb.

clove oil

Worth a look

Shows searches that convert (13.1% search→purchase), but prices mostly outside the sweet spot ($6.28–$14.73) keeps it on the watch list.

Conversion

Incredible13.1%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Market size

Great$1.9M

$1.9M/yr · 1.4M searches

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Avg price

Okay$10.07

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-0.6%

90-day search growth — must beat 0% to launch

Review moat

Bad5,964.77

avg incumbent reviews — the moat a new listing must climb

Competition

Bad72%

top-5 click share — a locked-up shelf

Price range

Bad$6.28–$14.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, clove oil is a $1.9M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

clove oil market data

Units sold / yr: 150K–200K; avg 10,000–12,500/product
Revenue / yr: $1.5M–$2.0M; units × avg price
Conversion rate: 13.1%
Avg BSR: #132
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 0.0%
Avg brand age: 72 months
Avg seller age: 158 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 falling

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

19%

Nexon Botanics28%
HIQILI17%
EVOKE OCCU9%
Handcraft Blends9%
Brooklyn Botany9%
SU JUABA9%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top clove oil search terms

clove oil732K/yr +7.7%11.9% conv.
clove oil for teeth and gums251K/yr -25.1%13.4% conv.
clove essential oil145K/yr +15.8%12.4% conv.
clove oil for toothache45K/yr -12.9%11.0% conv.
organic clove oil38K/yr +2.7%7.5% conv.
clove oil organic54K/yr -19.5%8.0% conv.
clove oil for teeth26K/yr -11.6%11.1% conv.
cloves oil25K/yr -4.9%7.7% conv.
aceite de clavo de olor organico17K/yr +12.9%4.5% conv.
clove oil essential oil19K/yr -5.8%10.9% conv.

All search terms

Top clove oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Organic Clove Essential Oil 30 ml - Pure Natural Undiluted for Toothache Sore Muscles Skin & Hair Care - Soothing Clove Bud Essential Oil - Nexon Botanics

Nexon Botanics$14.734.6★26,407 rev

HIQILI 1 Fl Oz Clove Oil for Teeth and Gums Oral Care DIY Clean Spray Aromatherapy - 30ml

HIQILI$6.984.6★3,630 rev

EVOKE OCCU Clove Oil for Teeth and Gums - Oral Care Toothache Relief & Fresh Breath - DIY Mouthwash - 4 Fl Oz

EVOKE OCCU$9.974.6★2,131 rev

Handcraft Blends Clove Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance

Handcraft Blends$9.694.7★2,233 rev

Brooklyn Botany Clove Essential Oil - Huge 4 Fl Oz - 100% Pure and Natural - Premium Grade with Dropper - for Aromatherapy and Diffuser

Brooklyn Botany$8.794.7★2,494 rev

Newest

by launch date

MUNUSNA Clove Essential Oil 100% Pure Natural Clove Oil for Oral Care Teeth & Gums Care Aromatherapy Diffuser Skin Body Soap and Candle Making 100ML

MUNUSNA$7.742,429 rev

8mo ago

100% Pure Clove Essential Oil - 4 Fl Oz - Clove Oil for Hair Skin Diffuser Aromatherapy & DIY Candle Making Scent

Gya Labs$12.0710,865 rev

10mo ago

SU JUABA Clove Essential Oil 4 Oz Aromatherapy Oil for Oral Care Teeth & Gums Diffuser Skin Hair - 118ML

SU JUABA$8.71541 rev

1y ago

Organic Clove Essential Oil 100% Pure USDA Certified Clove Bud Oil for Teeth & Gums Toothache Relief Hair Growth & Aromatherapy Premium Cloves Oil for DIY Wellness by Fiora Naturals

Fiora Naturals$13.393,487 rev

1y ago

HIQILI 1 Fl Oz Clove Oil for Teeth and Gums Oral Care DIY Clean Spray Aromatherapy - 30ml

HIQILI$6.983,630 rev

3y ago

What buyers say about clove oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell18%

“Great scent”

Quality-Overall18%

“Excellent Product”

Tooth Sensitivity12%

“Helpful with toothache”

Value For Money8%

“Great Value”

Oral Hygiene6%

“Great for Oral Hygiene”

Advertised Vs Actual Product6%

“Meets product descriptions”

Strength5%

“Strong stuff”

Efficiency3%

“It's quite effective”

Lubrication3%

“Very Potent - Excellent Oil”

Tooth Brightening2%

“I also feel like my teeth are brighter from it”

What buyers complain about

Smell19%

“Smells bad”

Oral Hygiene11%

“This is not appropriate for oral care”

Advertised Vs Actual Product6%

“False description”

Dilute/Watery5%

“This is significantly diluted”

Leak-Proof4%

“Package leaked”

Pain Relief-Overall4%

“causing significant pain”

Taste-Overall4%

“Taste is awful”

Instructions/User Manual/Troubleshooting3%

“No instructions”

Allergies3%

“allergic reaction”

Strength2%

“Not strong enough”

Top return reasons

Advertised Vs Actual Product21%

Smell21%

Leak-Proof13%

Functionality-Overall6%

Size-Overall6%

Oily/Greasy4%

Tooth Sensitivity3%

Value For Money3%

Oral Hygiene3%

Dilute/Watery2%

Common questions

Is clove oil profitable to sell on Amazon United States?: The niche generates $1.9M/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.6%. Flapen's verdict: Worth a look (51/100).
How competitive is the clove oil niche?: 12 brands and 36 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in clove oil?: Top complaints mined from reviews: Smell, Oral Hygiene, Advertised Vs Actual Product. The return rate is 0.9%.
When does demand for clove oil peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the clove oil niche?: Listings span $6.28–$14.73; the average listing price is $10.07 (sweet spot $15–$100). The average incumbent carries 5,965 reviews — the moat a new listing must climb.