Is clove mouthwash profitable to sell on Amazon United States?

The niche generates $54K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.8%. Flapen's verdict: Skip it (44/100).

How competitive is the clove mouthwash niche?

11 brands and 57 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in clove mouthwash?

Top complaints mined from reviews: Oral Hygiene, Smell, Ease Of Use. The return rate is 0.5%.

What does it cost to enter the clove mouthwash niche?

Listings span $5.97–$27.42; the average listing price is $14.63 (sweet spot $15–$100). The average incumbent carries 2,244 reviews — the moat a new listing must climb.

clove mouthwash

Skip it

A small market ($54K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great10.1%

search→purchase rate — share of searches ending in a sale

Avg price

Good$14.63

avg listing price — sweet spot $15–$100

Price range

Good$5.97–$27.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,243.82

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.8%

90-day search growth — must beat 0% to launch

Competition

Bad79%

top-5 click share — a locked-up shelf

Market size

Bad$54K

$54K/yr · 37K searches

According to Flapen's Amazon United States niche tracking, clove mouthwash is a $54K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 44/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

clove mouthwash market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: $59K–$73K; units × avg price
Conversion rate: 10.1%
Avg BSR: #145
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 0.0%
Avg brand age: 84 months
Avg seller age: 156 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 rising

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

17%

Young Living42%
EVOKE OCCU15%
Kudos11%
GuruNanda5%
HIQILI5%
Verdana5%
Open — no brand owns it (5 brands, 17%)

Demand

Weekly Amazon search volume, last 32 weeks — -9.8% search growth over the last 90 days.

Open Trend

Top clove mouthwash search terms

clove mouthwash19K/yr -8.6%3.9% conv.
thieves mouthwash8K/yr +8.4%21.1% conv.
clove mouthwash organic4K/yr -38.1%3.2% conv.
clove oil mouthwash3K/yr -3.7%3.8% conv.
thieves mouthwash young living3K/yr -23.9%29.4% conv.

All search terms

Top clove mouthwash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Young Living Thieves Fresh Essence Plus Mouthwash | 8 fl oz | Alcohol-Free and Fluoride-Free | Enhanced with Essential Oils | Peppermint Rosemary Lemon & Cinnamon Oils

Young Living$20.864.6★1,406 rev

EVOKE OCCU Clove Oil for Teeth and Gums - Oral Care Toothache Relief & Fresh Breath - DIY Mouthwash - 4 Fl Oz

EVOKE OCCU$9.994.6★2,153 rev

Kudos Neem + Clove Toothpaste 100g

Kudos$5.974.5★1,593 rev

GuruNanda Oral Rinse Fresh Breath Mouthwash ADA-Accepted Alcohol-Free Mouthwash 7 Essential Oils & Vitamins SLS & Flouride-Free Wild Mint 16 Oz

GuruNanda$7.744.6★4,902 rev

HIQILI Clove Essential Oil for Teeth and Gums Oral Care Diffuser Skin

HIQILI$6.954.6★3,690 rev

Newest

by launch date

CloveDen Concentrated Mouthwash Alcohol-Free - Targets Odor-Causing Bacteria Antibacterial Anti-Plaque & Gum Care with CPC Clove & Tea Tree Oil 200+ Uses Mint Herbal Travel Size 1.69 fl oz/50ml

CloveDen$17.9630 rev

7mo ago

Verdana Organic Oil Pulling Mouthwash 16 oz Cinnamon & Clove USDA Organic Coconut Oil Rinse for Teeth & Gums Alcohol-Free Fluoride-Free Natural Mouthwash for Fresh Breath & Gum Health

Verdana$18.54418 rev

1y ago

Recommended by 1 000s of Dental Professionals Because it Simply Works Better. Professional Strength ioRinse RTU. Powerful Long-Lasting Breath freshening that You Can Trust. Soft Mint 16.9 oz

Iotech International$27.421,401 rev

2y ago

GuruNanda Oral Rinse Fresh Breath Mouthwash ADA-Accepted Alcohol-Free Mouthwash 7 Essential Oils & Vitamins SLS & Flouride-Free Wild Mint 16 Oz

GuruNanda$7.744,902 rev

3y ago

CloSYS Healthy Gums Mouthwash 32 Fl Oz Antiplaque Anti-Gingivitis Mouthwash Non-Burning Non-Irritating

CloSYS$13.664,858 rev

3y ago

What buyers say about clove mouthwash

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“The product is well made”

Tooth Sensitivity13%

“It helps heal my gums”

Value For Money7%

“Fair price”

Oral Hygiene6%

“Great for Oral Hygiene”

Advertised Vs Actual Product5%

“Just as advertised”

Efficiency5%

“I feel it actually does a good job”

Breathability5%

“freshener breath”

Ingredients-Overall4%

“great clean ingredients”

Cleansing4%

“Cleans good,”

Smell4%

“A lasting natural scent with many uses”

What buyers complain about

Oral Hygiene10%

“This is not appropriate for oral care”

Smell8%

“Smells just like cloves”

Ease Of Use6%

“A little difficult to use”

Value For Money6%

“Not worth the price”

Functionality-Overall5%

“Didnt work”

Taste-Overall4%

“Taste is awful”

Stain Resistance4%

“it stained my teeth brown”

Instructions/User Manual/Troubleshooting4%

“No instructions”

Color3%

“its BROWN”

Dilute/Watery3%

“Dilute as much as possible or buy something better”

Top return reasons

Leak-Proof25%

Advertised Vs Actual Product17%

Smell8%

Functionality-Overall7%

Size-Overall5%