clothes refresher spray
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Market size
Incredible$3.8M$3.8M/yr · 3.0M searches
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.54avg listing price — sweet spot $15–$100
Review moat
Bad9,172.88avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.5%90-day search growth — must beat 0% to launch
Price range
Bad$3.00–$16.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, clothes refresher spray is a $3.8M/yr Amazon United States market (3.0M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Mar. Verdict: Skip it — 48/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
clothes refresher spray market data
- Units sold / yr
- 400K–500K
- avg 8,000–10,000/product
- Revenue / yr
- $3.4M–$4.3M
- units × avg price
- Conversion rate
- 14.6%
- Avg BSR
- #53
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 41%
- Out of stock
- 0.0%
- Avg brand age
- 68 months
- Avg seller age
- 135 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
74
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
1%
- Febreze79%
- Mrs. MEYER'S6%
- Amazon Basics6%
- Zep4%
- Tide2%
- Muse Apothecary1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.5% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 1.6×
Top clothes refresher spray search terms
- febreze fabric spray847K/yr
- febreze fabric freshener spray675K/yr
- fabric spray409K/yr
- fabric deodorizer228K/yr
- fabric refresher spray196K/yr
- fabric freshener spray144K/yr
- fabric spray freshener104K/yr
- febreze fabric75K/yr
- fabric refresher51K/yr
- febreze spray fabric refresher41K/yr
Top clothes refresher spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Febreze Fabric Spray Air Freshener Odor-Fighting Fabric Refresher Sneaker Balls Alternative Couch Cleaner Linen Spray Multi-Use Extra Strength Scent 23.6 fl oz
Febreze$5.794.8★20,517 rev
Febreze Odor-Fighting Fabric Refresher Romance & Desire 23.6oz
Febreze$5.774.6★1,808 rev
Febreze Fabric Spray Air Freshener Odor-Fighting Fabric Refresher Sneaker Balls Alternative Couch Cleaner Linen Spray Multi-Use Gain Original Scent 23.6 fl oz
Febreze$5.734.8★20,517 rev
Febreze Odor-Fighting Fabric Refresher Downy Calm and Downy April Fresh 16.9oz 2 pack
Febreze$11.054.7★13,003 rev
Febreze Fabric Spray Air Freshener Odor-Fighting Fabric Refresher Sneaker Balls Alternative Couch Cleaner Linen Spray Multi-Use Pet Odor Fighter Scent 23.6 fl oz
Febreze$5.704.8★20,517 rev
Newest
by launch date
MRS. MEYERS CLEAN DAY Fabric Freshener Linen Scent 20 Ounce Bottle
Mrs. MEYER'S$7.86577 rev
Febreze Odor-Fighting Fabric Refresher Romance & Desire 23.6oz
Febreze$5.771,808 rev
Febreze Fabric Spray Air Freshener Odor-Fighting Fabric Refresher Sneaker Balls Alternative Couch Cleaner Linen Spray Multi-Use Downy April Fresh Scent 23.6 fl oz
Febreze$5.6520,517 rev
MRS. MEYERS CLEAN DAY Pet Odor Neutralizer Coconut Leaf Scent 12oz
Mrs. MEYER'S$10.191,601 rev
Febreze Fabric Spray Air Freshener Odor-Fighting Fabric Refresher Sneaker Balls Alternative Couch Cleaner Linen Spray Multi-Use Pet Odor Fighter Scent 23.6 fl oz
Febreze$5.7020,517 rev
Trending
90-day click momentumFebreze Fabric Spray Air Freshener Odor-Fighting Fabric Refresher Sneaker Balls Alternative Couch Cleaner Linen Spray Multi-Use Extra Strength Scent 23.6 fl oz
Febreze$5.794.8★
Febreze Fabric Spray Air Freshener Odor-Fighting Fabric Refresher Sneaker Balls Alternative Couch Cleaner Linen Spray Multi-Use Gain Original Scent 23.6 fl oz
Febreze$5.734.8★
Febreze Fabric Spray Air Freshener Odor-Fighting Fabric Refresher Sneaker Balls Alternative Couch Cleaner Linen Spray Multi-Use Pet Odor Fighter Scent 23.6 fl oz
Febreze$5.704.8★
MRS. MEYERS CLEAN DAY Fabric Freshener Linen Scent 20 Ounce Bottle
Mrs. MEYER'S$7.864.5★
Febreze Fabric Spray Air Freshener Odor-Fighting Fabric Refresher Sneaker Balls Alternative Couch Cleaner Linen Spray Multi-Use Downy April Fresh Scent 23.6 fl oz
Febreze$5.654.8★
Common questions
- Is clothes refresher spray profitable to sell on Amazon United States?
- The niche generates $3.8M/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.5%. Flapen's verdict: Skip it (48/100).
- How competitive is the clothes refresher spray niche?
- 7 brands and 74 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 97% of demand.
- When does demand for clothes refresher spray peak?
- Demand peaks in Mar; the busiest month runs 1.6× the quietest.
- What does it cost to enter the clothes refresher spray niche?
- Listings span $3.00–$16.51; the average listing price is $8.54 (sweet spot $15–$100). The average incumbent carries 9,173 reviews — the moat a new listing must climb.