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Clothes Refresher Spray

Fail

The top 5 brands take 97% of clicks, so Clothes Refresher Spray is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$3.8M/yr3.0M searches / yr
90-day growth
-14.5%search demand this quarter
Competition
62%top-5 click share · 7 brands · 74 sellers

Flapen Score

Clothes Refresher Spray against its category

The dotted line is the Health & Household average. Past it, Clothes Refresher Spray is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clothes Refresher Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Clothes Refresher Spray 3.0M times last year and spent an estimated $3.8M. The top 5 brands take 97% of clicks. Demand peaks in Mar. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 14.6% of those searches ended in a purchase.

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.8M a year.

Searches, last 12 months
3.0M
Growth, 90 days vs prior 90
-14.5%
Conversion, latest week
14.6%
Market size, estimated
$3.8Ma year
Peak month
March1.6× the quietest month
Top search term
febreze fabric spray847K searches a year

02 · Price

A sale here is worth $8.54.

Listings sell for $8.54 on average, from $3.00 to $16.51. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 8,000 to 10,000 of them. At $8.54 that is $68K to $85K a year per listing.

Average price
$8.54under the $15 to $100 sweet spot
Price range
$3.00–$16.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
400K–500K
Units per listing a year
8,000–10,000
Revenue per listing a year
$68K–$85K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

41% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #53 within Laundry. It carries 9,173 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#53in Laundry
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
9,173per listing
Listings tracked
17

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
68 months

Products

Top Clothes Refresher Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

74

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

1%

  • Brand 179%
  • Brand 26%
  • Brand 36%
  • Brand 44%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Clothes Refresher Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.6×

Search terms

Top Clothes Refresher Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • febreze fabric spray847K/yr
  • febreze fabric freshener spray675K/yr
  • fabric spray409K/yr
  • fabric deodorizer228K/yr
  • fabric refresher spray196K/yr
  • fabric freshener spray144K/yr
  • fabric spray freshener104K/yr
  • febreze fabric75K/yr
  • fabric refresher51K/yr
  • febreze spray fabric refresher41K/yr

FAQ

Common Clothes Refresher Spray questions

Answered from the same tracked data.