Clothes Freshener

Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $309K a year.

Searches, last 12 months

211K

Growth, 90 days vs prior 90

-12.2%

Conversion, latest week

11.9%

Market size, estimated

$309Ka year

Peak month

March1.7× the quietest month

Top search term

downy fabric spray24K searches a year

Listings sell for $12.26 on average, from $5.36 to $24.68. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $12.26 that is $6K to $9K a year per listing.

Average price

$12.26under the $15 to $100 sweet spot

Price range

$5.36–$24.68

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

$6K–$9K

Returns

0.2%of orders · Amazon United States median 2.1%

41% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #92 within Air Fresheners. It carries 12,312 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

41%

Prime listings

90%

Out of stock, average day

3.0%

Average rank

#92in Air Fresheners

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

12,312per listing

Listings tracked

29

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

61 months