Is cloth face mask profitable to sell on Amazon United States?

The niche generates $301K/yr across 37 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.4%. Flapen's verdict: Worth a look (56/100).

How competitive is the cloth face mask niche?

30 brands and 63 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 50% of demand.

What do buyers complain about in cloth face mask?

Top complaints mined from reviews: Size-Overall, Breathability, Thickness. The return rate is 0.9%.

When does demand for cloth face mask peak?

Demand peaks in Jan; the busiest month runs 2.1× the quietest.

What does it cost to enter the cloth face mask niche?

Listings span $4.98–$33.40; the average listing price is $12.64 (sweet spot $15–$100). The average incumbent carries 10,760 reviews — the moat a new listing must climb.

cloth face mask

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Brand share

Great50%

top-5 brand share — no brand owns this niche

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Price range

Good$4.98–$33.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.64

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good$301K

$301K/yr · 576K searches

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Review moat

Bad10,759.73

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-14.4%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, cloth face mask is a $301K/yr Amazon United States market (576K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Jan. Verdict: Worth a look — 56/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

cloth face mask market data

Units sold / yr: 20K–25K; avg 500–750/product
Revenue / yr: $253K–$316K; units × avg price
Conversion rate: 4.1%
Avg BSR: #22
Page quality: 0%
Prime: 100%
Sponsored: 84%
Out of stock: 0.8%
Avg brand age: 50 months
Avg seller age: 160 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

30 falling

Sellers

Top-5 brand share

50%

Top 20: 89%

Top-5 click share

45%

Top 20: 80%

Open market

45%

Geyoga20%
FECEDY11%
BASE CAMP7%
Huninpr7%
Tommie Copper5%
VIRTUE CODE5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.4% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 2.1×

Open Trend

Top cloth face mask search terms

reusable face mask100K/yr -14.0%1.8% conv.
cloth face mask81K/yr -22.4%3.3% conv.
cloth mask58K/yr -18.6%4.2% conv.
reusable mask37K/yr -7.4%2.3% conv.
face mask reusable38K/yr -9.7%1.9% conv.
cotton face mask37K/yr -12.7%1.9% conv.
face mask cloth32K/yr -32.1%3.5% conv.
cloth masks for adults washable27K/yr -34.4%5.5% conv.
washable face mask21K/yr -10.9%2.5% conv.
cloth face masks22K/yr -24.1%3.7% conv.

All search terms

Top cloth face mask products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Geyoga 6 Pcs 6/9 Pcs Summer UV Protection Cooling Neck Gaiter Scarf Face Clothing Neck Gaiter Mask Sunscreen Breathable Bandana (Classic Color)

Geyoga$9.574.4★10,850 rev

FECEDY 6pcs/Pack Black Mask Windproof Dustproof Masks Breathable Reusable Washed for Outdoor Sport Half Face Earloop Cotton Masks

FECEDY$9.234.4★19,562 rev

3-Ply Cloth Face Mask 6 Pack Washable Reusable and Breathable Face Covering with Adjustable Ear Protection Loops for Women and Men (Black/Grey/Wine Red/Dark Green/Dark Blue/Brown)

Huninpr$13.924.5★2,062 rev

Tommie Copper Community Wear Face Masks I Double Lined Copper Infused Ear Straps & Nose Wire Face Covering (Pack of 2)

Tommie Copper$6.544.7★1,393 rev

PAGE ONE Reusable Cloth Face Masks Washable Adjustable Breathable Cotton Face Mask for Women Men/6PC

PAGE ONE$10.244.4★10,193 rev

Newest

by launch date

ZOFINA 3 Pack Cloth Face Mask for Adults Reusable 3-Layer Cotton Face Masks Washable Breathable Fabric Mask for Women & Men Comfortable Everyday Face Covering

ZOFINA$11.586 rev

5mo ago

Fuinloth Neck Gaiter 6 Pack Face Mask Bandana Fishing Cooling Sun Protection Scarf for Men Women Black+Green+Camo+Sand+Brown+White

Fuinloth$11.941,081 rev

1y ago

ATZNZIK 18 Pack Reusable Cloth Face Masks Washable Cotton Face Mask Adjustable Breathable Fabric Mask for Men Women

ATZNZIK$19.72182 rev

1y ago

KIMARS KN95 Face Masks 50 Pack Breathable Comfortable and Disposable KN95 Mask Black

KIMARS$14.824,889 rev

4y ago

AIR+ Reusable Face Mask Multi-Layer Washable Breathable for Men & Women Anti-fog for Glasses Adjustable Ear Loops Black Large

AIR+$11.98523 rev

4y ago

What buyers say about cloth face mask

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall14%

“Comfort Fit”

Comfort-Overall14%

“Comfortable too”

Quality-Overall12%

“Very good quality and arrived timely”

Breathability9%

“no problem breathing”

Value For Money8%

“Great value”

Advertised Vs Actual Product7%

“As described”

Efficiency3%

“Works great”

Soft Feel2%

“Soft at touch”

Color2%

“Love the colors”

Thickness2%

“The mask is thick and rather durable”

What buyers complain about

Size-Overall23%

“Very large”

Breathability8%

“The mask, when inhaling, pulls in which makes breathing difficult”

Thickness7%

“thick particles stick to it the mask”

Quality-Overall6%

“Cheaply made”

Comfort-Overall5%

“they were also uncomfortable”

Smell5%

“Bad chemical odor”

Material Quality3%

“made of extremely cheap material”

Color2%

“Dye bleeds”

Stretchability/Expandability/Elasticity2%

“Stretches out”

Ease Of Use2%

“Hard to use”

Top return reasons

Size-Overall38%

Neck Fit13%

Material Quality10%

Thin8%

Advertised Vs Actual Product5%

Breathability3%

Quality-Overall3%

Comfort-Overall3%

Value For Money2%

Smell2%

Common questions

Is cloth face mask profitable to sell on Amazon United States?: The niche generates $301K/yr across 37 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.4%. Flapen's verdict: Worth a look (56/100).
How competitive is the cloth face mask niche?: 30 brands and 63 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in cloth face mask?: Top complaints mined from reviews: Size-Overall, Breathability, Thickness. The return rate is 0.9%.
When does demand for cloth face mask peak?: Demand peaks in Jan; the busiest month runs 2.1× the quietest.
What does it cost to enter the cloth face mask niche?: Listings span $4.98–$33.40; the average listing price is $12.64 (sweet spot $15–$100). The average incumbent carries 10,760 reviews — the moat a new listing must climb.