Closet Freshener

Shoppers searched for this 326K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +39.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $268K a year.

Searches, last 12 months

326K

Growth, 90 days vs prior 90

+39.3%

Conversion, latest week

8.7%

Market size, estimated

$268Ka year

Peak month

August4.0× the quietest month

Top search term

small spaces air freshener112K searches a year

Listings sell for $9.50 on average, from $2.16 to $20.79. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $9.50 that is $10K to $12K a year per listing.

Average price

$9.50under the $15 to $100 sweet spot

Price range

$2.16–$20.79

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

1,000–1,250

Revenue per listing a year

$10K–$12K

Returns

0.2%of orders · Amazon United States median 2.1%

33% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #44 within Air Fresheners. It carries 30,610 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

33%

Prime listings

94%

Out of stock, average day

2.9%

Average rank

#44in Air Fresheners

Average rating

4.25 starsAmazon United States average 4.42 stars

Average reviews

30,610per listing

Listings tracked

18

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

37 months