Is clorox wipes bulk profitable to sell on Amazon United States?

The niche generates $37K/yr across 12 tracked products. 90-day search growth is -21.0%. Flapen's verdict: Skip it (28/100).

How competitive is the clorox wipes bulk niche?

4 brands and 117 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in clorox wipes bulk?

Top complaints mined from reviews: Leak-Proof, Moist/Dry, Ease Of Cleaning. The return rate is 0.2%.

When does demand for clorox wipes bulk peak?

Demand peaks in May–Jun–Jul–Aug–Sep; the busiest month runs 82.9× the quietest.

What does it cost to enter the clorox wipes bulk niche?

Listings span $4.80–$16.34; the average listing price is $9.33 (sweet spot $15–$100). The average incumbent carries 47,388 reviews — the moat a new listing must climb.

clorox wipes bulk

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great9.5%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$9.33

avg listing price — sweet spot $15–$100

Competition

Bad80%

top-5 click share — a locked-up shelf

Growth

Bad-21.0%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Price range

Bad$4.80–$16.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$37K

$37K/yr · 42K searches

Review moat

Bad47,387.83

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, clorox wipes bulk is a $37K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Aug–Sep. Verdict: Skip it — 28/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

clorox wipes bulk market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $75K–$93K; units × avg price
Conversion rate: 9.5%
Avg BSR: #41
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 10.5%
Avg brand age: 119 months
Avg seller age: 161 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

117

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Clorox82%
Lysol10%
Amazon Basics5%
CloroxPro3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.0% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug, Sep · busiest ÷ quietest = 82.9×

Open Trend

Top clorox wipes bulk search terms

clorox wipes 7511K/yr -42.3%18.4% conv.
clorox wipes fresh scent16K/yr -23.7%6.0% conv.
arm and hammer disinfecting wipes9K/yr +29.3%0.4% conv.
clorox fresh scent wipes3K/yr -15.6%10.2% conv.
lysol wipes fresh scent3K/yr -4.6%12.6% conv.

All search terms

Top clorox wipes bulk products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Clorox Disinfecting Wipes Back to School Bleach Free Fresh Scent 75 Count (Pack May Vary)

Clorox$4.924.8★11,415 rev

Clorox Disinfecting Wipes Back to School Variety Pack 75 Count Each Pack of 3 (Package May Vary)

Clorox$12.294.8★119,808 rev

Clorox Disinfecting Wipes Back to School Variety Pack 75 Count Each Pack of 4 (Package May Vary)

Clorox$16.344.9★5,815 rev

Clorox Disinfecting Wipes Flex Pack Bleach Free Fresh Scent 75 Count Pack of 3 (Pack May Vary)

Clorox$11.614.8★79,657 rev

LYSOL Disinfecting Wipes All Purpose Cleaner Multi-Surface Antibacterial Cleaning Wipes Household Cleaning Supplies Dorm Essentials Crisp Linen Scent 80 ct.

Lysol$4.804.8★36,555 rev

Newest

by launch date

Clorox Disinfecting Wipes Back to School Variety Pack 75 Count Each Pack of 4 (Package May Vary)

Clorox$16.345,815 rev

2y ago

Clorox Disinfecting Wipes Back to School Variety Pack 75 Count Each Pack of 2 (Package May Vary)

Clorox$9.636,999 rev

2y ago

LYSOL Disinfecting Wipes All Purpose Cleaner Multi-Surface Antibacterial Cleaning Wipes Household Cleaning Supplies Dorm Essentials Lemon + Mango & Hibiscus + Crisp Linen Scent 80 ct. (4 Pack)

Lysol$12.9623,089 rev

3y ago

Amazon Basics Disinfecting Wipes Lemon & Fresh Scent Sanitizes Cleans Disinfects Deodorizes 340 Count (4 Packs of 85) Packaging May Vary

Amazon Basics$12.4293,089 rev

5y ago

Clorox Disinfecting Wipes Flex Pack Bleach Free Fresh Scent 75 Count Pack of 3 (Pack May Vary)

Clorox$11.6179,657 rev

6y ago

What buyers say about clorox wipes bulk

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning21%

“Cleans great”

Value For Money17%

“Great Value”

Smell12%

“Smells fresh”

Quality-Overall12%

“quality cleaner”

Ease Of Use5%

“Very handy”

Disinfection5%

“Disinfects very well”

Cleansing5%

“CLEAN”

Advertised Vs Actual Product5%

“As described”

Efficiency2%

“Work ok”

Durability1%

“They are durable”

What buyers complain about

Leak-Proof33%

“LEAKS”

Moist/Dry14%

“Dried out”

Ease Of Cleaning5%

“not efficient in cleaning”

Smell5%

“Scents are too strong”

Size-Overall3%

“They are larger”

Quality-Overall3%

“Poor quality control”

Value For Money3%

“expensive”

Ease Of Use2%

“Hard to get out”

Thickness2%

“The wipes are thick”

Contamination2%

“exposed the wipes”

Top return reasons

Leak-Proof48%

Size-Overall11%

Moist/Dry11%

Value For Money8%

Smell5%

Advertised Vs Actual Product3%

Ease Of Cleaning2%

Contamination1%

Functionality-Overall1%

Product Condition1%

Common questions

Is clorox wipes bulk profitable to sell on Amazon United States?: The niche generates $37K/yr across 12 tracked products. 90-day search growth is -21.0%. Flapen's verdict: Skip it (28/100).
How competitive is the clorox wipes bulk niche?: 4 brands and 117 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in clorox wipes bulk?: Top complaints mined from reviews: Leak-Proof, Moist/Dry, Ease Of Cleaning. The return rate is 0.2%.
When does demand for clorox wipes bulk peak?: Demand peaks in May–Jun–Jul–Aug–Sep; the busiest month runs 82.9× the quietest.
What does it cost to enter the clorox wipes bulk niche?: Listings span $4.80–$16.34; the average listing price is $9.33 (sweet spot $15–$100). The average incumbent carries 47,388 reviews — the moat a new listing must climb.