Is clorox wipes profitable to sell on Amazon United States?

The niche generates $29.3M/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +10.6%. Flapen's verdict: Skip it (49/100).

How competitive is the clorox wipes niche?

3 brands and 114 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in clorox wipes?

Top complaints mined from reviews: Leak-Proof, Moist/Dry, Smell. The return rate is 0.2%.

When does demand for clorox wipes peak?

Demand peaks in Mar–Aug; the busiest month runs 3.6× the quietest.

What does it cost to enter the clorox wipes niche?

Listings span $4.80–$16.34; the average listing price is $10.75 (sweet spot $15–$100). The average incumbent carries 42,040 reviews — the moat a new listing must climb.

clorox wipes

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size

Incredible$29.3M

$29.3M/yr · 12.9M searches

Conversion

Incredible21.1%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Okay$10.75

avg listing price — sweet spot $15–$100

Growth

Okay+10.6%

90-day search growth — must beat 0% to launch

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Price range

Bad$4.80–$16.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad42,040.19

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, clorox wipes is a $29.3M/yr Amazon United States market (12.9M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Aug. Verdict: Skip it — 49/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

clorox wipes market data

Units sold / yr: 1.0M–1.0M; avg 200,000–250,000/product
Revenue / yr: $10.8M–$10.8M; units × avg price
Conversion rate: 21.1%
Avg BSR: #21
Page quality: 0%
Prime: 100%
Sponsored: 81%
Out of stock: 0.0%
Avg brand age: 68 months
Avg seller age: 145 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 flat

Sellers

114

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

Clorox39%
Lysol34%
Amazon Basics27%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.6% search growth over the last 90 days.

Peak months: Mar, Aug · busiest ÷ quietest = 3.6×

Open Trend

Top clorox wipes search terms

clorox wipes4.5M/yr +12.7%22.1% conv.
disinfecting wipes2.4M/yr +12.1%14.2% conv.
lysol wipes2.4M/yr +4.2%21.9% conv.
cleaning wipes821K/yr +8.9%11.9% conv.
sanitizing wipes473K/yr +16.5%7.2% conv.
disinfectant wipes485K/yr +13.8%12.4% conv.
antibacterial wipes452K/yr +13.5%5.8% conv.
clorox wipes 3 pack disinfecting293K/yr +10.7%26.6% conv.
lysol wipes disinfecting wipes266K/yr -5.1%21.7% conv.
sanitizer wipes128K/yr +11.2%4.5% conv.

All search terms

Top clorox wipes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Clorox Disinfecting Wipes Back to School Variety Pack 75 Count Each Pack of 3 (Package May Vary)

Clorox$12.294.8★119,808 rev

Amazon Basics Disinfecting Wipes Lemon & Fresh Scent Sanitizes Cleans Disinfects & Deodorizes 255 Count (3 Packs of 85) Packaging May Vary

Amazon Basics$10.594.7★93,089 rev

LYSOL Disinfecting Wipes All Purpose Cleaner Multi-Surface Antibacterial Cleaning Wipes Household Cleaning Supplies Dorm Essentials Lemon + Mango & Hibiscus + Crisp Linen Scent 80 ct. (4 Pack)

Lysol$12.964.8★23,089 rev

Amazon Basics Disinfecting Wipes Lemon & Fresh Scent Sanitizes Cleans Disinfects Deodorizes 340 Count (4 Packs of 85) Packaging May Vary

Amazon Basics$12.424.7★93,089 rev

Clorox Disinfecting Wipes Back to School Variety Pack 75 Count Each Pack of 4 (Package May Vary)

Clorox$16.344.9★5,815 rev

Newest

by launch date

LYSOL Disinfecting Wipes All Purpose Cleaner Multi-Surface Antibacterial Cleaning Wipes Household Cleaning Supplies Dorm Essentials Lavender + Mango Scents 80 ct. (4 Pack)

Lysol$14.032,461 rev

7mo ago

Clorox Disinfecting Wipes Back to School Variety Pack 75 Count Each Pack of 4 (Package May Vary)

Clorox$16.345,815 rev

2y ago

Clorox Disinfecting Wipes Back to School Variety Pack 75 Count Each Pack of 2 (Package May Vary)

Clorox$9.636,999 rev

2y ago

LYSOL Disinfecting Wipes All Purpose Cleaner Multi-Surface Antibacterial Cleaning Wipes Household Cleaning Supplies Dorm Essentials Lemon + Crisp Linen + Mango & Hibiscus Scent 80 ct. (3 Pack)

Lysol$12.272,136 rev

3y ago

LYSOL Disinfecting Wipes All Purpose Cleaner Multi-Surface Antibacterial Cleaning Wipes Household Cleaning Supplies Dorm Essentials Lemon + Mango & Hibiscus + Crisp Linen Scent 80 ct. (4 Pack)

Lysol$12.9623,089 rev

3y ago

What buyers say about clorox wipes

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning20%

“Cleans great”

Value For Money16%

“Good value for the money”

Smell14%

“Fresh scent”

Quality-Overall11%

“quality cleaner”

Disinfection5%

“Excellent disinfectant”

Cleansing5%

“Cleanse well”

Ease Of Use5%

“Very handy”

Advertised Vs Actual Product4%

“As described”

Efficiency2%

“Work ok”

Durability1%

“they wipes are very durable”

What buyers complain about

Leak-Proof31%

“LEAKS”

Moist/Dry13%

“Dried out”

Smell7%

“Bad scent”

Ease Of Cleaning5%

“not efficient in cleaning”

Size-Overall3%

“They are larger”

Quality-Overall3%

“Poor quality control”

Value For Money2%

“Cost is high”

Ease Of Use2%

“Not good for use”

Thickness1%

“The wipes are thick”

Contamination1%

“exposed the wipes”

Top return reasons

Leak-Proof48%

Moist/Dry11%

Size-Overall10%

Value For Money8%

Smell6%