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Clorox Laundry Sanitizer

Fail

The top 5 brands take 100% of clicks, so Clorox Laundry Sanitizer is a Fail.

Flapen Score
43
43 / 100
Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 49
Market size
$321K/yr172K searches / yr
90-day growth
+8.6%search demand this quarter
Competition
95%top-5 click share · 3 brands · 67 sellers

Flapen Score

Clorox Laundry Sanitizer against its category

The dotted line is the Health & Household average. Past it, Clorox Laundry Sanitizer is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clorox Laundry Sanitizer market on Amazon at a glance

Shoppers on Amazon United States searched for Clorox Laundry Sanitizer 172K times last year and spent an estimated $321K. All 3 brands take every click. Demand peaks in Oct. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 10.8% of those searches ended in a purchase.

Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved +8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $321K a year.

Searches, last 12 months
172K
Growth, 90 days vs prior 90
+8.6%
Conversion, latest week
10.8%
Market size, estimated
$321Ka year
Peak month
October1.6× the quietest month
Top search term
clorox laundry sanitizer48K searches a year

02 · Price

A sale here is worth $17.40.

Listings sell for $17.40 on average, from $6.66 to $41.09. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At $17.40 that is $35K to $44K a year per listing.

Average price
$17.40inside the $15 to $100 sweet spot
Price range
$6.66–$41.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
2,000–2,500
Revenue per listing a year
$35K–$44K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #154 within Laundry. It carries 45,126 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#154in Laundry
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
45,126per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
77 months

Products

Top Clorox Laundry Sanitizer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

67

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Brand 164%
  • Brand 229%
  • Brand 37%
  • Open — no brand owns it (0%)

Demand

Clorox Laundry Sanitizer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct · busiest ÷ quietest = 1.6×

Search terms

Top Clorox Laundry Sanitizer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clorox laundry sanitizer48K/yr
  • lysol laundry sanitizer free and clear27K/yr
  • clorox sanitizer laundry18K/yr
  • laundry sanitizer free and clear12K/yr
  • clorox laundry sanitizer liquid32K/yr
  • lysol free and clear laundry sanitizer5K/yr
  • clorox sanitizer laundry detergent5K/yr
  • laundry sanitizer clorox6K/yr
  • clorox sanitizer4K/yr
  • laundry sanitizing liquid4K/yr

Reviews and returns

What reviews say buyers love and hate about Clorox Laundry Sanitizer

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Smell”
23%of negative reviews mention “Leak-Proof”
0.2%of orders come back
“arrived leaking”
A buyer, on “Leak-Proof”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Clorox Laundry Sanitizer questions

Answered from the same tracked data.