Clorox Laundry Sanitizer
FailThe top 5 brands take 100% of clicks, so Clorox Laundry Sanitizer is a Fail.
- Flapen Score
- 43 / 100Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 4943
- Market size
- $321K/yr172K searches / yr
- 90-day growth
- +8.6%search demand this quarter
- Competition
- 95%top-5 click share · 3 brands · 67 sellers
Flapen Score
Clorox Laundry Sanitizer against its category
The dotted line is the Health & Household average. Past it, Clorox Laundry Sanitizer is stronger. Inside it, weaker.
Market
The Clorox Laundry Sanitizer market on Amazon at a glance
Shoppers on Amazon United States searched for Clorox Laundry Sanitizer 172K times last year and spent an estimated $321K. All 3 brands take every click. Demand peaks in Oct. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 10.8% of those searches ended in a purchase.
Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved +8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $321K a year.
- Searches, last 12 months
- 172K
- Growth, 90 days vs prior 90
- +8.6%
- Conversion, latest week
- 10.8%
- Market size, estimated
- $321Ka year
- Peak month
- October1.6× the quietest month
- Top search term
- clorox laundry sanitizer48K searches a year
02 · Price
A sale here is worth $17.40.
Listings sell for $17.40 on average, from $6.66 to $41.09. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At $17.40 that is $35K to $44K a year per listing.
- Average price
- $17.40inside the $15 to $100 sweet spot
- Price range
- $6.66–$41.09
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $35K–$44K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #154 within Laundry. It carries 45,126 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 83%
- Out of stock, average day
- 0.0%
- Average rank
- #154in Laundry
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 45,126per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 77 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 77 months
Products
Top Clorox Laundry Sanitizer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
67
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- Brand 164%
- Brand 229%
- Brand 37%
- Open — no brand owns it (0%)
Demand
Clorox Laundry Sanitizer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.6×
Search terms
Top Clorox Laundry Sanitizer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- clorox laundry sanitizer48K/yr
- lysol laundry sanitizer free and clear27K/yr
- clorox sanitizer laundry18K/yr
- laundry sanitizer free and clear12K/yr
- clorox laundry sanitizer liquid32K/yr
- lysol free and clear laundry sanitizer5K/yr
- clorox sanitizer laundry detergent5K/yr
- laundry sanitizer clorox6K/yr
- clorox sanitizer4K/yr
- laundry sanitizing liquid4K/yr
Reviews and returns
What reviews say buyers love and hate about Clorox Laundry Sanitizer
We read the reviews and the return reasons for every product selling here.
“arrived leaking”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Clorox Laundry Sanitizer questions
Answered from the same tracked data.









