Clorox Healthcare

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.4% of those searches ended in a purchase. Searches in the last 90 days moved +16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $228K a year.

Searches, last 12 months

57K

Growth, 90 days vs prior 90

+16.9%

Conversion, latest week

17.4%

Market size, estimated

$228Ka year

Peak month

January5.8× the quietest month

Top search term

clorox healthcare bleach germicidal wipes30K searches a year

Listings sell for $22.98 on average, from $9.13 to $40.19. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $22.98 that is $11K to $17K a year per listing.

Average price

$22.98inside the $15 to $100 sweet spot

Price range

$9.13–$40.19

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

$11K–$17K

Returns

0.5%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #525 within All-Purpose Cleaners. It carries 1,906 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

70%

Out of stock, average day

4.9%

Average rank

#525in All-Purpose Cleaners

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

1,906per listing

Listings tracked

10

The brands on the shelf have sold for 100 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

100 months