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Clorox Foaming Bleach Spray

Fail

The top 5 brands take 100% of clicks, so Clorox Foaming Bleach Spray is a Fail.

Flapen Score
44
44 / 100
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Market size
$255K/yr242K searches / yr
90-day growth
+24.0%search demand this quarter
Competition
76%top-5 click share · 3 brands · 96 sellers

Flapen Score

Clorox Foaming Bleach Spray against its category

The dotted line is the Health & Household average. Past it, Clorox Foaming Bleach Spray is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clorox Foaming Bleach Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Clorox Foaming Bleach Spray 242K times last year and spent an estimated $255K. All 3 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 242K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $255K a year.

Searches, last 12 months
242K
Growth, 90 days vs prior 90
+24.0%
Conversion, latest week
10.3%
Market size, estimated
$255Ka year
Top search term
clorox bathroom bleach foamer34K searches a year

02 · Price

A sale here is worth $10.19.

Listings sell for $10.19 on average, from $3.89 to $25.61. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $10.19 that is $20K to $25K a year per listing.

Average price
$10.19under the $15 to $100 sweet spot
Price range
$3.89–$25.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
$20K–$25K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #28 within Bathroom Cleaners. It carries 9,647 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
85%
Out of stock, average day
1.9%
Average rank
#28in Bathroom Cleaners
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
9,647per listing
Listings tracked
13

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
73 months

Products

Top Clorox Foaming Bleach Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

96

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Brand 160%
  • Brand 230%
  • Brand 310%
  • Open — no brand owns it (0%)

Demand

Clorox Foaming Bleach Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Spike '26OctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul · busiest ÷ quietest = 1.7× · 10 of 12 months tracked

Search terms

Top Clorox Foaming Bleach Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clorox bathroom bleach foamer34K/yr
  • clorox foaming bathroom cleaner25K/yr
  • clorox foaming bleach spray37K/yr
  • clorox bleach foamer25K/yr
  • scrubbing bubbles foaming bleach16K/yr
  • clorox foam8K/yr
  • clorox bathroom foamer8K/yr
  • foaming bleach10K/yr
  • clorox bleach foamer bathroom cleaner8K/yr
  • foaming bleach bathroom cleaner8K/yr

Reviews and returns

What reviews say buyers love and hate about Clorox Foaming Bleach Spray

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Ease Of Cleaning”
19%of negative reviews mention “Leak-Proof”
0.1%of orders come back
“it was leaking”
A buyer, on “Leak-Proof”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Clorox Foaming Bleach Spray questions

Answered from the same tracked data.