Clorox Floor Cleaner

Shoppers searched for this 8.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved +15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13.2M a year.

Searches, last 12 months

8.2M

Growth, 90 days vs prior 90

+15.5%

Conversion, latest week

11.1%

Market size, estimated

$13.2Ma year

Peak month

June1.4× the quietest month

Top search term

bleach3.4M searches a year

Listings sell for $14.57 on average, from $2.90 to $42.17. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 15,000 to 20,000 of them. At $14.57 that is $219K to $291K a year per listing.

Average price

$14.57under the $15 to $100 sweet spot

Price range

$2.90–$42.17

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

800K or moreAmazon's top range

Units per listing a year

15,000–20,000

Revenue per listing a year

$219K–$291K

Returns

0.1%of orders · Amazon United States median 2.1%

56% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #178 within Laundry. It carries 9,286 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

56%

Prime listings

58%

Out of stock, average day

0.0%

Average rank

#178in Laundry

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

9,286per listing

Listings tracked

43

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months

6

Successful launches

5Amazon's first-year sales bar

Average brand age

65 months