clorox floor cleaner
Launch itA $13.2M/yr market growing +15.5% this quarter with returns at 0.1% — clears our launch bar.
Market size
Incredible$13.2M$13.2M/yr · 8.2M searches
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Competition
Great34%top-5 click share — an open shelf
Avg price
Good$14.57avg listing price — sweet spot $15–$100
Price range
Good$2.90–$42.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+15.5%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad9,285.88avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, clorox floor cleaner is a $13.2M/yr Amazon United States market (8.2M searches/yr). The top 5 brands hold 89% of demand. Verdict: Launch it — 66/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
clorox floor cleaner market data
- Units sold / yr
- 800K–1.0M
- avg 15,000–20,000/product
- Revenue / yr
- $11.7M–$14.6M
- units × avg price
- Conversion rate
- 11.1%
- Avg BSR
- #178
- Page quality
- 0%
- Prime
- 58%
- Sponsored
- 56%
- Out of stock
- 0.0%
- Avg brand age
- 65 months
- Avg seller age
- 143 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
12 falling
Sellers
810
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
34%
Top 20: 80%
Open market
7%
- Clorox65%
- Cloralen7%
- CloroxPro7%
- Generic5%
- OxiClean4%
- AMAZE4%
- Open — no brand owns it (6 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top clorox floor cleaner search terms
- bleach3.4M/yr
- bleach liquid1.4M/yr
- clorox1.2M/yr
- clorox bleach1.1M/yr
- bleach gallon204K/yr
- bleach for laundry274K/yr
- laundry bleach130K/yr
- liquid bleach91K/yr
- bleac80K/yr
- clorox bleach gallon44K/yr
Top clorox floor cleaner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Clorox Splashless Disinfecting Bleach Cleaner 2 Pack Regular Concentrated Liquid Bleach Removes Mold Mildew and Stains Whitens for Multi Purpose Cleaning and Laundry 40 oz Bottles
Clorox$18.274.4★394 rev
Cloralen Household Cleaning Liquid Bleach - 32.12 fl oz - 3-in-1 Multipurpose Cleaner for Laundry Bathroom & Kitchen - Deodorizes Whitens & Deep Cleans
Cloralen$2.904.7★7,789 rev
Clorox Disinfecting Bleach 121 Fluid Ounces (Package May Vary)
Clorox$9.924.8★1,990 rev
Clorox No Splash Bleach 117 Fluid Ounces (Package May Vary)
Clorox$8.784.8★1,847 rev
Clorox Regular Disinfecting Bleach Cleaner 2 Pack Concentrated Liquid Bleach Removes Mold Mildew and Stains Whitens for Multi Purpose Cleaning and Laundry 24 oz Bottles
Clorox$17.674.6★274 rev
Newest
by launch date
Liquid Chlorine Bleach Gallon 6Pcs 1 Gallon Jug Bleach for Laundry Household Cleaning Commercial Use - Highly Concentrated Formula Bathroom Cleaner Ideal for Kitchen Surfaces Tiles Floors
Generic$27.9762 rev
Clorox Splashless Disinfecting Bleach Cleaner 2 Pack Regular Concentrated Liquid Bleach Removes Mold Mildew and Stains Whitens for Multi Purpose Cleaning and Laundry 40 oz Bottles
Clorox$18.27394 rev
Clorox Regular Disinfecting Bleach Cleaner 2 Pack Concentrated Liquid Bleach Removes Mold Mildew and Stains Whitens for Multi Purpose Cleaning and Laundry 24 oz Bottles
Clorox$17.67274 rev
OxiClean White Revive Whitener & Stain Remover Liquid Additive Water-Activated Oxygen Bleach for Laundry 45 fl oz
OxiClean$7.844,397 rev
Clorox Clean-Up Multi-Surface Cleaner with Bleach Original Spray Bottle Cleans Dirt and Grime Off Most Surfaces and Countertops Kills 99.9 Percent of Virtuses and Bacteria 32 fl. Oz.
Clorox$15.531,643 rev
Trending
90-day click momentumLiquid Chlorine Bleach Gallon 6Pcs 1 Gallon Jug Bleach for Laundry Household Cleaning Commercial Use - Highly Concentrated Formula Bathroom Cleaner Ideal for Kitchen Surfaces Tiles Floors
Generic$27.974.6★
Clorox Splashless Disinfecting Bleach Cleaner 2 Pack Regular Concentrated Liquid Bleach Removes Mold Mildew and Stains Whitens for Multi Purpose Cleaning and Laundry 40 oz Bottles
Clorox$18.274.4★
Clorox Regular Disinfecting Bleach Cleaner 2 Pack Concentrated Liquid Bleach Removes Mold Mildew and Stains Whitens for Multi Purpose Cleaning and Laundry 24 oz Bottles
Clorox$17.674.6★
Clorox Clean-Up Multi-Surface Cleaner with Bleach Original Spray Bottle Cleans Dirt and Grime Off Most Surfaces and Countertops Kills 99.9 Percent of Virtuses and Bacteria 32 fl. Oz.
Clorox$15.534.7★
Clorox Disinfecting Bleach 121 Fluid Ounces (Package May Vary)
Clorox$9.924.8★
What buyers say about clorox floor cleaner
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans really well”
“This product absolutely was satisfying”
“Great Deal”
“Clean scent”
“Exactly as advertised”
“Works Well and Makes Cleaning Easier”
“Really Comes in Handy”
“Cleans great”
“colors are bright”
“They clean and disinfect”
What buyers complain about
“Leaks”
“Smell is different”
“Waste of money”
“Huge”
“make lots of stains”
“It doesn't work as expected”
“Doesnt clean anything”
“Not quite white”
“Poor quality”
“HARD TO OPEN”
Top return reasons
Common questions
- Is clorox floor cleaner profitable to sell on Amazon United States?
- The niche generates $13.2M/yr across 43 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +15.5%. Flapen's verdict: Launch it (66/100).
- How competitive is the clorox floor cleaner niche?
- 12 brands and 810 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in clorox floor cleaner?
- Top complaints mined from reviews: Leak-Proof, Smell, Value For Money. The return rate is 0.1%.
- When does demand for clorox floor cleaner peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the clorox floor cleaner niche?
- Listings span $2.90–$42.17; the average listing price is $14.57 (sweet spot $15–$100). The average incumbent carries 9,286 reviews — the moat a new listing must climb.