Clorox Bleach Pen for Whites

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.7% of those searches ended in a purchase. Searches in the last 90 days moved +86.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months

25K

Growth, 90 days vs prior 90

+86.4%

Conversion, latest week

15.7%

Market size, estimated

$45Ka year

Peak month

August2.3× the quietest month

Top search term

oxiclean pen8K searches a year

Listings sell for $11.48 on average, from $6.05 to $21.53. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $11.48 that is $3K to $6K a year per listing.

Average price

$11.48under the $15 to $100 sweet spot

Price range

$6.05–$21.53

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

0.3%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #140 within Laundry. It carries 2,952 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

91%

Out of stock, average day

0.0%

Average rank

#140in Laundry

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

2,952per listing

Listings tracked

11

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

56 months