Is clorox bathroom cleaner profitable to sell on Amazon United States?

The niche generates $244K/yr across 12 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +11.8%. Flapen's verdict: Skip it (40/100).

How competitive is the clorox bathroom cleaner niche?

4 brands and 111 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in clorox bathroom cleaner?

Top complaints mined from reviews: Leak-Proof, Smell, Ease Of Cleaning. The return rate is 0.1%.

When does demand for clorox bathroom cleaner peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the clorox bathroom cleaner niche?

Listings span $3.89–$16.64; the average listing price is $8.42 (sweet spot $15–$100). The average incumbent carries 9,720 reviews — the moat a new listing must climb.

clorox bathroom cleaner

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible13.8%

search→purchase rate — share of searches ending in a sale

Market size

Okay$244K

$244K/yr · 209K searches

Growth

Okay+11.8%

90-day search growth — must beat 0% to launch

Avg price

Bad$8.42

avg listing price — sweet spot $15–$100

Review moat

Bad9,719.67

avg incumbent reviews — the moat a new listing must climb

Competition

Bad79%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Price range

Bad$3.89–$16.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, clorox bathroom cleaner is a $244K/yr Amazon United States market (209K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

clorox bathroom cleaner market data

Units sold / yr: 30K–40K; avg 2,000–2,500/product
Revenue / yr: $253K–$337K; units × avg price
Conversion rate: 13.8%
Avg BSR: #58
Page quality: 0%
Prime: 92%
Sponsored: 75%
Out of stock: 0.0%
Avg brand age: 65 months
Avg seller age: 166 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

111

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Clorox79%
Lysol12%
Scrubbing Bubbles6%
CloroxPro3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — +11.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top clorox bathroom cleaner search terms

clorox bathroom cleaner117K/yr +12.1%10.8% conv.
clorox bathroom disinfecting cleaner30K/yr +20.7%11.0% conv.
clorox bathroom16K/yr +20.9%9.4% conv.
clorox bathroom spray10K/yr +5.1%11.9% conv.
bathroom cleaner clorox8K/yr +11.5%9.2% conv.
clorox disinfecting bathroom cleaner6K/yr +59.0%9.2% conv.
clorox bathroom cleaner spray12K/yr -26.2%9.7% conv.
clorox spray bathroom cleaner9K/yr -36.2%12.6% conv.
clorox bathroom cleaner bleach free1K/yr +8.1%6.2% conv.

All search terms

Top clorox bathroom cleaner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Clorox Disinfecting All-Purpose Cleaner 32 fl. Oz. and Bathroom Cleaner Bleach Free Household Essentials Cleans Dirt and Grime Off Most Surfaces and Countertops 32 fl. oz.

Clorox$13.744.8★10,237 rev

CLOROX Bathroom Disinfecting Cleaner Original Spray Bottle 30 Fl Oz (Pack May Vary)

Clorox$5.654.8★3,729 rev

Lysol Power Foaming Bathroom Cleaner Multipurpose Cleaner for Showers Bathtubs Sinks Disinfectant Spray Kills 99.9% of Germs Zero Bleach Cleaning Spray 32 Oz.

Lysol$4.184.7★19,359 rev

Clorox Clean-Up Multi-Surface Cleaner with Bleach Original Spray Bottle Cleans Dirt and Grime Off Most Surfaces and Countertops Kills 99.9 Percent of Virtuses and Bacteria 32 fl. Oz.

Clorox$15.504.7★1,750 rev

Clorox Plus Tilex Daily Shower Cleaner Bleach-Free Bathroom Cleaner Spray Safe for Most Tubs and Countertops 32 fl. oz. Spray Bottle

Clorox$13.264.6★1,004 rev

Newest

by launch date

Clorox Plus Tilex Daily Shower Cleaner Bleach-Free Bathroom Cleaner Spray Safe for Most Tubs and Countertops 32 fl. oz. Spray Bottle

Clorox$13.261,004 rev

11mo ago

Clorox Plus Tilex Mold and Mildew Remover with Bleach Spray Bottle 32 Fluid Ounces Unscented Pack of 3

Clorox$16.641,246 rev

11mo ago

Clorox Clean-Up Multi-Surface Cleaner with Bleach Original Spray Bottle Cleans Dirt and Grime Off Most Surfaces and Countertops Kills 99.9 Percent of Virtuses and Bacteria 32 fl. Oz.

Clorox$15.501,750 rev

1y ago

Clorox CloroxPro EcoClean Disinfecting Cleaner Spray Bottle 32 Fluid Ounces

Clorox$6.402,115 rev

3y ago

Clorox Disinfecting All-Purpose Cleaner 32 fl. Oz. and Bathroom Cleaner Bleach Free Household Essentials Cleans Dirt and Grime Off Most Surfaces and Countertops 32 fl. oz.

Clorox$13.7410,237 rev

4y ago

What buyers say about clorox bathroom cleaner

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning31%

“Cleans really well”

Quality-Overall12%

“the quality is consistent”

Value For Money10%

“Great Deal”

Smell9%

“no strong chemical smell”

Efficiency6%

“Works Well and Makes Cleaning Easier”

Advertised Vs Actual Product6%

“As advertised”

Ease Of Use4%

“Makes life easy”

Cleansing4%

“Cleans great”

Spray/Flow3%

“Good sprayer”

Disinfection1%

“Great cleaner disinfectant”

What buyers complain about

Leak-Proof23%

“it was leaking”

Smell11%

“Smell is different”

Ease Of Cleaning8%

“Poor cleaning”

Functionality-Overall6%

“Did not work as expected”

Stain Resistance5%

“still had stains that wouldn't come off”

Durability4%

“Broke immediately”

Quality-Overall3%

“Poor quality”

Ease Of Use3%

“It's horribly difficult to use”

Value For Money2%

“Waste of money”

Color1%

“It was brown”

Top return reasons

Leak-Proof65%

Advertised Vs Actual Product8%

Smell6%

Functionality-Overall3%

Value For Money3%

Moist/Dry2%

Stain Resistance2%

Ease Of Cleaning2%

Contamination1%

Ingredients-Overall1%

Common questions

Is clorox bathroom cleaner profitable to sell on Amazon United States?: The niche generates $244K/yr across 12 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +11.8%. Flapen's verdict: Skip it (40/100).
How competitive is the clorox bathroom cleaner niche?: 4 brands and 111 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in clorox bathroom cleaner?: Top complaints mined from reviews: Leak-Proof, Smell, Ease Of Cleaning. The return rate is 0.1%.
When does demand for clorox bathroom cleaner peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the clorox bathroom cleaner niche?: Listings span $3.89–$16.64; the average listing price is $8.42 (sweet spot $15–$100). The average incumbent carries 9,720 reviews — the moat a new listing must climb.