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Clorox Bathroom Cleaner

Fail

The top 5 brands take 100% of clicks, so Clorox Bathroom Cleaner is a Fail.

Flapen Score
40
40 / 100
Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 49
Market size
$244K/yr209K searches / yr
90-day growth
+11.8%search demand this quarter
Competition
79%top-5 click share · 4 brands · 111 sellers

Flapen Score

Clorox Bathroom Cleaner against its category

The dotted line is the Health & Household average. Past it, Clorox Bathroom Cleaner is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clorox Bathroom Cleaner market on Amazon at a glance

Shoppers on Amazon United States searched for Clorox Bathroom Cleaner 209K times last year and spent an estimated $244K. All 4 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 13.8% of those searches ended in a purchase.

Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.8% of those searches ended in a purchase. Searches in the last 90 days moved +11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $244K a year.

Searches, last 12 months
209K
Growth, 90 days vs prior 90
+11.8%
Conversion, latest week
13.8%
Market size, estimated
$244Ka year
Peak month
July1.5× the quietest month
Top search term
clorox bathroom cleaner117K searches a year

02 · Price

A sale here is worth $8.42.

Listings sell for $8.42 on average, from $3.89 to $16.64. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $8.42 that is $17K to $21K a year per listing.

Average price
$8.42under the $15 to $100 sweet spot
Price range
$3.89–$16.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
$17K–$21K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #58 within All-Purpose Cleaners. It carries 9,720 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#58in All-Purpose Cleaners
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
9,720per listing
Listings tracked
12

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
65 months

Products

Top Clorox Bathroom Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

111

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 179%
  • Brand 212%
  • Brand 36%
  • Brand 43%
  • Open — no brand owns it (0%)

Demand

Clorox Bathroom Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Clorox Bathroom Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clorox bathroom cleaner117K/yr
  • clorox bathroom disinfecting cleaner30K/yr
  • clorox bathroom16K/yr
  • clorox bathroom spray10K/yr
  • bathroom cleaner clorox8K/yr
  • clorox disinfecting bathroom cleaner6K/yr
  • clorox bathroom cleaner spray12K/yr
  • clorox spray bathroom cleaner9K/yr
  • clorox bathroom cleaner bleach free1K/yr

Reviews and returns

What reviews say buyers love and hate about Clorox Bathroom Cleaner

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Ease Of Cleaning”
23%of negative reviews mention “Leak-Proof”
0.1%of orders come back
“it was leaking”
A buyer, on “Leak-Proof”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Clorox Bathroom Cleaner questions

Answered from the same tracked data.