clorox all purpose cleaner spray
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible$5.6M$5.6M/yr · 3.5M searches
Growth
Okay+7.3%90-day search growth — must beat 0% to launch
Avg price
Bad$8.38avg listing price — sweet spot $15–$100
Review moat
Bad9,136.79avg incumbent reviews — the moat a new listing must climb
Competition
Bad76%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$2.69–$16.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, clorox all purpose cleaner spray is a $5.6M/yr Amazon United States market (3.5M searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 48/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
clorox all purpose cleaner spray market data
- Units sold / yr
- 600K–800K
- avg 25,000–30,000/product
- Revenue / yr
- $5.0M–$6.7M
- units × avg price
- Conversion rate
- 19.2%
- Avg BSR
- #243
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 57%
- Out of stock
- 0.0%
- Avg brand age
- 67 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
130
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- Clorox65%
- Lysol12%
- Scrubbing Bubbles10%
- CloroxPro8%
- Cloralen3%
- Fantastik2%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +7.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.8×
Top clorox all purpose cleaner spray search terms
- clorox spray1.0M/yr
- bleach spray592K/yr
- clorox cleaner with bleach352K/yr
- clorox bleach spray270K/yr
- clorox clean up154K/yr
- bleach cleaner139K/yr
- clorox bathroom cleaner117K/yr
- clorox spray cleaner with bleach150K/yr
- bleach spray cleaner105K/yr
- bathroom cleaner with bleach77K/yr
Top clorox all purpose cleaner spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Clorox Clean-Up Multi-Surface Cleaner with Bleach Original Spray Bottle Cleans Dirt and Grime Off Most Surfaces and Countertops Kills 99.9 Percent of Virtuses and Bacteria 32 fl. Oz.
Clorox$15.504.7★1,750 rev
Clorox Disinfecting All-Purpose Cleaner 32 fl. Oz. and Bathroom Cleaner Bleach Free Household Essentials Cleans Dirt and Grime Off Most Surfaces and Countertops 32 fl. oz.
Clorox$13.744.8★10,237 rev
Scrubbing Bubbles Foaming Bleach Bathroom and Shower Cleaner Disinfectant Spray Helps Erase Mold & Mildew 32oz
Scrubbing Bubbles$3.894.6★15,327 rev
Lysol Multi-Purpose Cleaner Sanitizing and Disinfecting Spray with Bleach All Purpose Cleaning Spray for Bathrooms and Kitchens 32oz
Lysol$4.394.8★5,914 rev
CloroxPro Clorox Clean-Up Disinfectant Cleaner with Bleach Spray 32 Ounces (35417)
CloroxPro$6.414.8★3,468 rev
Newest
by launch date
Clorox Plus Tilex Mold and Mildew Remover with Bleach Spray Bottle 32 Fluid Ounces Unscented Pack of 3
Clorox$16.641,246 rev
Clorox Clean-Up Multi-Surface Cleaner with Bleach Original Spray Bottle Cleans Dirt and Grime Off Most Surfaces and Countertops Kills 99.9 Percent of Virtuses and Bacteria 32 fl. Oz.
Clorox$15.501,750 rev
Clorox Free & Clear Multi Surface Cleaner Spray Bottle Fragrance Free 32 Fluid Ounces Pack of 3
Clorox$14.251,034 rev
Clorox CloroxPro EcoClean Disinfecting Cleaner Spray Bottle 32 Fluid Ounces
Clorox$6.402,115 rev
Clorox Disinfecting All-Purpose Cleaner 32 fl. Oz. and Bathroom Cleaner Bleach Free Household Essentials Cleans Dirt and Grime Off Most Surfaces and Countertops 32 fl. oz.
Clorox$13.7410,237 rev
Trending
90-day click momentumClorox Clean-Up Multi-Surface Cleaner with Bleach Original Spray Bottle Cleans Dirt and Grime Off Most Surfaces and Countertops Kills 99.9 Percent of Virtuses and Bacteria 32 fl. Oz.
Clorox$15.504.7★
Clorox CloroxPro EcoClean Disinfecting Cleaner Spray Bottle 32 Fluid Ounces
Clorox$6.404.7★
CloroxPro Clorox Clean-Up Disinfectant Cleaner with Bleach Spray 32 Ounces (35417)
CloroxPro$6.414.8★
Lysol Multi-Purpose Cleaner Sanitizing and Disinfecting Spray with Bleach All Purpose Cleaning Spray for Bathrooms and Kitchens 32oz
Lysol$4.394.8★
Scrubbing Bubbles Foaming Bleach Bathroom and Shower Cleaner Disinfectant Spray Helps Erase Mold & Mildew 32oz
Scrubbing Bubbles$3.894.6★
What buyers say about clorox all purpose cleaner spray
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans really well”
“Awesome quality”
“Nice fresh scent”
“Fair price”
“Works Well and Makes Cleaning Easier”
“As advertised”
“Cleans great”
“Makes life easy”
“sprayer does spray good”
“Good disinfectant”
What buyers complain about
“Leaked everywhere”
“Smell is different”
“Broke immediately”
“Not effective at all”
“Simple not cleaning well”
“NO QUALITY CONTROL”
“It's horribly difficult to use”
“The stains in the picture comes out with other products”
“Waste of money for me”
“All is good except the outside of spray area gets clogged”
Top return reasons
Common questions
- Is clorox all purpose cleaner spray profitable to sell on Amazon United States?
- The niche generates $5.6M/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +7.3%. Flapen's verdict: Skip it (48/100).
- How competitive is the clorox all purpose cleaner spray niche?
- 6 brands and 130 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in clorox all purpose cleaner spray?
- Top complaints mined from reviews: Leak-Proof, Smell, Durability. The return rate is 0.1%.
- When does demand for clorox all purpose cleaner spray peak?
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- What does it cost to enter the clorox all purpose cleaner spray niche?
- Listings span $2.69–$16.64; the average listing price is $8.38 (sweet spot $15–$100). The average incumbent carries 9,137 reviews — the moat a new listing must climb.