Clorox All Purpose Cleaner Spray
FailThe top 5 brands take 98% of clicks, so Clorox All Purpose Cleaner Spray is a Fail.
- Flapen Score
- 48 / 100Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 4948
- Market size
- $5.6M/yr3.5M searches / yr
- 90-day growth
- +7.3%search demand this quarter
- Competition
- 76%top-5 click share · 6 brands · 130 sellers
Flapen Score
Clorox All Purpose Cleaner Spray against its category
The dotted line is the Health & Household average. Past it, Clorox All Purpose Cleaner Spray is stronger. Inside it, weaker.
Market
The Clorox All Purpose Cleaner Spray market on Amazon at a glance
Shoppers on Amazon United States searched for Clorox All Purpose Cleaner Spray 3.5M times last year and spent an estimated $5.6M. The top 5 brands take 98% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 19.2% of those searches ended in a purchase.
Shoppers searched for this 3.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.2% of those searches ended in a purchase. Searches in the last 90 days moved +7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.6M a year.
- Searches, last 12 months
- 3.5M
- Growth, 90 days vs prior 90
- +7.3%
- Conversion, latest week
- 19.2%
- Market size, estimated
- $5.6Ma year
- Peak month
- July1.8× the quietest month
- Top search term
- clorox spray1.0M searches a year
02 · Price
A sale here is worth $8.38.
Listings sell for $8.38 on average, from $2.69 to $16.64. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 25,000 to 30,000 of them. At $8.38 that is $210K to $251K a year per listing.
- Average price
- $8.38under the $15 to $100 sweet spot
- Price range
- $2.69–$16.64
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 600K–800K
- Units per listing a year
- 25,000–30,000
- Revenue per listing a year
- $210K–$251K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #243 within All-Purpose Cleaners. It carries 9,137 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #243in All-Purpose Cleaners
- Average rating
- 4.74 starsAmazon United States average 4.42 stars
- Average reviews
- 9,137per listing
- Listings tracked
- 14
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Clorox All Purpose Cleaner Spray products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
130
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- Brand 165%
- Brand 212%
- Brand 310%
- Brand 48%
- Brand 53%
- Brand 62%
Demand
Clorox All Purpose Cleaner Spray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Search terms
Top Clorox All Purpose Cleaner Spray search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- clorox spray1.0M/yr
- bleach spray592K/yr
- clorox cleaner with bleach352K/yr
- clorox bleach spray270K/yr
- clorox clean up154K/yr
- bleach cleaner139K/yr
- clorox bathroom cleaner117K/yr
- clorox spray cleaner with bleach150K/yr
- bleach spray cleaner105K/yr
- bathroom cleaner with bleach77K/yr
Reviews and returns
What reviews say buyers love and hate about Clorox All Purpose Cleaner Spray
We read the reviews and the return reasons for every product selling here.
“Leaked everywhere”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Clorox All Purpose Cleaner Spray questions
Answered from the same tracked data.









