Clorox All Purpose Cleaner Spray
FailThe top 5 brands take 98% of clicks, so Clorox All Purpose Cleaner Spray is a Fail.
- Flapen Score
- 48 / 100Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 4948
- Market size
- $5.6M/yr3.5M searches / yr
- 90-day growth
- +7.3%search demand this quarter
- Competition
- 76%top-5 click share · 6 brands · 130 sellers
Flapen Score
Clorox All Purpose Cleaner Spray against its category
The dotted line is the Health & Household average. Past it, Clorox All Purpose Cleaner Spray is stronger. Inside it, weaker.
Market
The Clorox All Purpose Cleaner Spray market on Amazon at a glance
Shoppers on Amazon United States searched for Clorox All Purpose Cleaner Spray 3.5M times last year and spent an estimated $5.6M. The top 5 brands take 98% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 19.2% of those searches ended in a purchase.
Shoppers searched for this 3.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.2% of those searches ended in a purchase. Searches in the last 90 days moved +7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.6M a year.
- Searches, last 12 months
- 3.5M
- Growth, 90 days vs prior 90
- +7.3%
- Conversion, latest week
- 19.2%
- Market size, estimated
- $5.6Ma year
- Peak month
- July1.8× the quietest month
- Top search term
- clorox spray1.0M searches a year
02 · Price
A sale here is worth $8.38.
Listings sell for $8.38 on average, from $2.69 to $16.64. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 25,000 to 30,000 of them. At $8.38 that is $210K to $251K a year per listing.
- Average price
- $8.38under the $15 to $100 sweet spot
- Price range
- $2.69–$16.64
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 600K–800K
- Units per listing a year
- 25,000–30,000
- Revenue per listing a year
- $210K–$251K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #243 within All-Purpose Cleaners. It carries 9,137 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #243in All-Purpose Cleaners
- Average rating
- 4.74 starsAmazon United States average 4.42 stars
- Average reviews
- 9,137per listing
- Listings tracked
- 14
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Clorox All Purpose Cleaner Spray products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Clorox Clean-Up Multi-Surface Cleaner with Bleach Original Spray Bottle Cleans Dirt and Grime Off Most Surfaces and Countertops Kills 99.9 Percent of Virtuses and Bacteria 32 fl. Oz.
- Price
- $15.50
- Rating
- 4.7/5
- Reviews
- 1,750
- Age
- 1y ago

Clorox Disinfecting All-Purpose Cleaner 32 fl. Oz. and Bathroom Cleaner Bleach Free Household Essentials Cleans Dirt and Grime Off Most Surfaces and Countertops 32 fl. oz.
- Price
- $13.74
- Rating
- 4.8/5
- Reviews
- 10,237
- Age
- 4y ago

Scrubbing Bubbles Foaming Bleach Bathroom and Shower Cleaner Disinfectant Spray Helps Erase Mold & Mildew 32oz
- Price
- $3.89
- Rating
- 4.6/5
- Reviews
- 15,327
- Age
- 13y ago

Lysol Multi-Purpose Cleaner Sanitizing and Disinfecting Spray with Bleach All Purpose Cleaning Spray for Bathrooms and Kitchens 32oz
- Price
- $4.39
- Rating
- 4.8/5
- Reviews
- 5,914
- Age
- 20y ago

CloroxPro Clorox Clean-Up Disinfectant Cleaner with Bleach Spray 32 Ounces (35417)
- Price
- $6.41
- Rating
- 4.8/5
- Reviews
- 3,468
- Age
- 19y ago
Trending
estimated 90-day click momentum
Clorox Clean-Up Multi-Surface Cleaner with Bleach Original Spray Bottle Cleans Dirt and Grime Off Most Surfaces and Countertops Kills 99.9 Percent of Virtuses and Bacteria 32 fl. Oz.
- Price
- $15.50
- Rating
- 4.7/5
- Reviews
- 1,750
- Age
- 1y ago

Clorox CloroxPro EcoClean Disinfecting Cleaner Spray Bottle 32 Fluid Ounces
- Price
- $6.40
- Rating
- 4.7/5
- Reviews
- 2,115
- Age
- 3y ago

CloroxPro Clorox Clean-Up Disinfectant Cleaner with Bleach Spray 32 Ounces (35417)
- Price
- $6.41
- Rating
- 4.8/5
- Reviews
- 3,468
- Age
- 19y ago

Lysol Multi-Purpose Cleaner Sanitizing and Disinfecting Spray with Bleach All Purpose Cleaning Spray for Bathrooms and Kitchens 32oz
- Price
- $4.39
- Rating
- 4.8/5
- Reviews
- 5,914
- Age
- 20y ago

Scrubbing Bubbles Foaming Bleach Bathroom and Shower Cleaner Disinfectant Spray Helps Erase Mold & Mildew 32oz
- Price
- $3.89
- Rating
- 4.6/5
- Reviews
- 15,327
- Age
- 13y ago
Newest
by launch date
Clorox Plus Tilex Mold and Mildew Remover with Bleach Spray Bottle 32 Fluid Ounces Unscented Pack of 3
- Price
- $16.64
- Rating
- 4.7/5
- Reviews
- 1,246
- Age
- 11mo ago

Clorox Clean-Up Multi-Surface Cleaner with Bleach Original Spray Bottle Cleans Dirt and Grime Off Most Surfaces and Countertops Kills 99.9 Percent of Virtuses and Bacteria 32 fl. Oz.
- Price
- $15.50
- Rating
- 4.7/5
- Reviews
- 1,750
- Age
- 1y ago

Clorox Free & Clear Multi Surface Cleaner Spray Bottle Fragrance Free 32 Fluid Ounces Pack of 3
- Price
- $14.25
- Rating
- 4.8/5
- Reviews
- 1,034
- Age
- 1y ago

Clorox CloroxPro EcoClean Disinfecting Cleaner Spray Bottle 32 Fluid Ounces
- Price
- $6.40
- Rating
- 4.7/5
- Reviews
- 2,115
- Age
- 3y ago

Clorox Disinfecting All-Purpose Cleaner 32 fl. Oz. and Bathroom Cleaner Bleach Free Household Essentials Cleans Dirt and Grime Off Most Surfaces and Countertops 32 fl. oz.
- Price
- $13.74
- Rating
- 4.8/5
- Reviews
- 10,237
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
130
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
76%
Top 20: 100%
Open market
0%
- Clorox65%
- Lysol12%
- Scrubbing Bubbles10%
- CloroxPro8%
- Cloralen3%
- Fantastik2%
Demand
Clorox All Purpose Cleaner Spray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Search terms
Top Clorox All Purpose Cleaner Spray search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- clorox spray1.0M/yr
- bleach spray592K/yr
- clorox cleaner with bleach352K/yr
- clorox bleach spray270K/yr
- clorox clean up154K/yr
- bleach cleaner139K/yr
- clorox bathroom cleaner117K/yr
- clorox spray cleaner with bleach150K/yr
- bleach spray cleaner105K/yr
- bathroom cleaner with bleach77K/yr
Reviews and returns
What reviews say buyers love and hate about Clorox All Purpose Cleaner Spray
We read the reviews and the return reasons for every product selling here.
“Leaked everywhere”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Clorox All Purpose Cleaner Spray questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









