Clorox 2 Free and Clear
FailThe top 5 brands take 100% of clicks, so Clorox 2 Free and Clear is a Fail.
- Flapen Score
- 45 / 100Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 4945
- Market size
- $45K/yr20K searches / yr
- 90-day growth
- +36.2%search demand this quarter
- Competition
- 89%top-5 click share · 4 brands · 78 sellers
Flapen Score
Clorox 2 Free and Clear against its category
The dotted line is the Health & Household average. Past it, Clorox 2 Free and Clear is stronger. Inside it, weaker.
Market
The Clorox 2 Free and Clear market on Amazon at a glance
Shoppers on Amazon United States searched for Clorox 2 Free and Clear 20K times last year and spent an estimated $45K. All 4 brands take every click. Demand peaks in Aug–Sep. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 10.5% of those searches ended in a purchase.
Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved +36.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.
- Searches, last 12 months
- 20K
- Growth, 90 days vs prior 90
- +36.2%
- Conversion, latest week
- 10.5%
- Market size, estimated
- $45Ka year
- Peak month
- September12.3× the quietest month
- Top search term
- clorox 2 free and clear19K searches a year
02 · Price
A sale here is worth $20.95.
Listings sell for $20.95 on average, from $11.23 to $39.90. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $20.95 that is $5K to $10K a year per listing.
- Average price
- $20.95inside the $15 to $100 sweet spot
- Price range
- $11.23–$39.90
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$10K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #172 within Laundry. It carries 2,242 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 88%
- Out of stock, average day
- 0.0%
- Average rank
- #172in Laundry
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 2,242per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 92 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 92 months
Products
Top Clorox 2 Free and Clear products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
78
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Brand 146%
- Brand 233%
- Brand 318%
- Brand 42%
Demand
Clorox 2 Free and Clear search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 12.3×
Reviews and returns
What reviews say buyers love and hate about Clorox 2 Free and Clear
We read the reviews and the return reasons for every product selling here.
“arrived leaking”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Clorox 2 Free and Clear questions
Answered from the same tracked data.









