clorox 2 free and clear
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great$20.95avg listing price — sweet spot $15–$100
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Price range
Great$11.23–$39.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+36.2%90-day search growth — must beat 0% to launch
Review moat
Okay2,241.88avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$45K$45K/yr · 20K searches
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, clorox 2 free and clear is a $45K/yr Amazon United States market (20K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 45/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
clorox 2 free and clear market data
- Units sold / yr
- 3K–3K
- avg 250–500/product
- Revenue / yr
- $52K–$63K
- units × avg price
- Conversion rate
- 10.5%
- Avg BSR
- #172
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 63%
- Out of stock
- 0.0%
- Avg brand age
- 92 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
78
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Clorox46%
- Valpa Products33%
- Clorox 218%
- Lysol2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +36.2% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 12.3×
Top clorox 2 free and clear products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
2 Stain Remover & Color Booster Free & Clear 112.75 oz 82 Loads.
Valpa Products$34.084.5★109 rev
Clorox 2 for Colors Free & Clear Stain Remover and Color Brightener 33 Ounces (package May Vary) (Three Pack)
Clorox 2$39.904.2★120 rev
Clorox 2 Liquid Concentrated Color Safe Bleach - Free & Clear - 33 oz - 2 pk/ package may vary
Clorox$27.104.4★967 rev
Clorox 2 for Colors Stain Remover & Laundry Additive Free and Clear 66 Fl Oz (Pack May Vary)
Clorox$12.564.7★497 rev
Clorox 2 Colors 33 Ounces
Clorox$16.904.5★992 rev
Newest
by launch date2 Stain Remover & Color Booster Free & Clear 112.75 oz 82 Loads.
Valpa Products$34.08109 rev
Clorox 2 for Colors Free & Clear Stain Remover and Color Brightener 33 Ounces (package May Vary) (Three Pack)
Clorox 2$39.90120 rev
Lysol Laundry Sanitizer Additive Free & Clear Free from Fragrance and Dyes 0% Bleach Laundry Sanitizer Bacteria-causing Laundry Odor Eliminator Unscented 90 Fl Oz (Pack of 1) - Package May Vary
Lysol$11.978,908 rev
Clorox 2 for Colors Stain Remover & Laundry Additive Free and Clear 66 Fl Oz (Pack May Vary)
Clorox$12.56497 rev
Clorox 2 Colors 33 Ounces
Clorox$16.90992 rev
Trending
90-day click momentum
Clorox 2 for Colors - Stain Remover and Color Brightener 22 Ounces (Packaging May Vary)
Clorox 2$13.864.5★
Clorox 2 for Colors Free & Clear Stain Remover and Color Brightener 33 Ounces (package May Vary) (Three Pack)
Clorox 2$39.904.2★
Clorox 2 Liquid Concentrated Color Safe Bleach - Free & Clear - 33 oz - 2 pk/ package may vary
Clorox$27.104.4★
2 Stain Remover & Color Booster Free & Clear 112.75 oz 82 Loads.
Valpa Products$34.084.5★
Clorox 2 for Colors - Stain Remover and Color Brightener Packs 40 Count (Packaging May Vary)
Clorox$11.234.7★
What buyers say about clorox 2 free and clear
What buyers praise and complain about, mined from review topics.What buyers love
“Good smell”
“No complaints”
“Cleans well”
“feeling extra clean”
“Makes my laundry feel really clean”
“The most efficient”
“Good price”
“As advertised”
“Brighter Colors”
“its nice to be able to disinfect bedding”
What buyers complain about
“arrived leaking”
“the smell is completely different”
“For cleaning the results were ok however the pod does not dissolve”
“Bottle was bigger than expected”
“Waste of money”
“Stained my clothes with blue dye”
“My daughter had a really bad recurring rash that resulted in all of her”
“I would not do laundry without this product”
“Totally bleached my clothes”
“Stains cloths blue”
Top return reasons
Common questions
- Is clorox 2 free and clear profitable to sell on Amazon United States?
- The niche generates $45K/yr across 8 tracked products. 90-day search growth is +36.2%. Flapen's verdict: Skip it (45/100).
- How competitive is the clorox 2 free and clear niche?
- 4 brands and 78 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in clorox 2 free and clear?
- Top complaints mined from reviews: Leak-Proof, Smell, Solubility. The return rate is 0.2%.
- When does demand for clorox 2 free and clear peak?
- Demand peaks in Aug–Sep; the busiest month runs 12.3× the quietest.
- What does it cost to enter the clorox 2 free and clear niche?
- Listings span $11.23–$39.90; the average listing price is $20.95 (sweet spot $15–$100). The average incumbent carries 2,242 reviews — the moat a new listing must climb.