Clorox 2 Color Safe Bleach Liquid for Laundry

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.0% of those searches ended in a purchase. Searches in the last 90 days moved -21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months

24K

Growth, 90 days vs prior 90

-21.0%

Conversion, latest week

12.0%

Market size, estimated

$55Ka year

Peak month

August2.3× the quietest month

Top search term

clorox 2 color safe bleach liquid for laundry15K searches a year

Listings sell for $18.95 on average, from $7.79 to $39.90. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $18.95 that is $2K to $5K a year per listing.

Average price

$18.95inside the $15 to $100 sweet spot

Price range

$7.79–$39.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

0.2%of orders · Amazon United States median 2.1%

48% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #341 within Laundry. It carries 7,767 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

48%

Prime listings

76%

Out of stock, average day

0.0%

Average rank

#341in Laundry

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

7,767per listing

Listings tracked

21

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

84 months