clorox 2 color safe bleach liquid for laundry
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible12.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.95avg listing price — sweet spot $15–$100
Price range
Great$7.79–$39.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,766.76avg incumbent reviews — the moat a new listing must climb
Growth
Bad-21.0%90-day search growth — must beat 0% to launch
Market size
Bad$55K$55K/yr · 24K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, clorox 2 color safe bleach liquid for laundry is a $55K/yr Amazon United States market (24K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 41/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
clorox 2 color safe bleach liquid for laundry market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $57K–$76K
- units × avg price
- Conversion rate
- 12.0%
- Avg BSR
- #341
- Page quality
- 0%
- Prime
- 76%
- Sponsored
- 48%
- Out of stock
- 0.0%
- Avg brand age
- 84 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
5 rising
Sellers
194
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
63%
Top 20: 99%
Open market
0%
- Clorox65%
- Clorox 224%
- Valpa Products7%
- OxiClean3%
- Lysol1%
Demand & seasonality
Weekly Amazon search volume, last 67 weeks — -21.0% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 2.3×
Top clorox 2 color safe bleach liquid for laundry search terms
- clorox 2 color safe bleach liquid for laundry15K/yr
- clorox color safe bleach for laundry8K/yr
- clorox bleach for colors laundry951/yr
Top clorox 2 color safe bleach liquid for laundry products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Clorox 2 for Colors - Stain Remover and Color Brightener 22 Ounces (Packaging May Vary)
Clorox 2$13.864.5★1,313 rev
Clorox 2 for Colors - Stain Remover and Color Brightener Packs 40 Count (Packaging May Vary)
Clorox$11.234.7★5,029 rev
Clorox 078433444265 2 Stain Fighter & Color Booster-Original Scent 112.75 Fl Oz (Pack of 1) Blue 112
Clorox$30.294.6★2,294 rev
Clorox ColorLoad Non-Chlorine Bleach 60 Ounce Bottle Pack of 2 120 Ounces Total
Clorox$20.014.4★1,452 rev
2 Stain Remover & Color Booster Free & Clear 112.75 oz 82 Loads.
Valpa Products$34.084.5★109 rev
Newest
by launch date
OxiClean White Revive Whitener & Stain Remover Liquid Additive Water-Activated Oxygen Bleach for Laundry 45 fl oz
OxiClean$7.844,397 rev
2 Stain Remover & Color Booster Free & Clear 112.75 oz 82 Loads.
Valpa Products$34.08109 rev
Clorox FreshGuard Laundry Odor Remover 0% Bleach Clean Linen 80 Fl Oz. Pack of 2 (Pack May Vary)
Clorox$21.252,181 rev
Clorox 2 for Colors Free & Clear Stain Remover and Color Brightener 33 Ounces (package May Vary) (Three Pack)
Clorox 2$39.90120 rev
Clorox ColorLoad Non-Chlorine Bleach 116 Ounce Bottle
Clorox$9.78695 rev
Trending
90-day click momentum
Clorox 2 H.E. Original Scent Detergent 112.75 Fluid Ounce
Clorox$32.624.6★
OxiClean White Revive Whitener & Stain Remover Liquid Additive Water-Activated Oxygen Bleach for Laundry 45 fl oz
OxiClean$7.844.5★
Clorox 2 for Colors Free & Clear Stain Remover and Color Brightener 33 Ounces (package May Vary) (Three Pack)
Clorox 2$39.904.2★
Clorox ColorLoad Non-Chlorine Bleach 116 Ounce Bottle
Clorox$9.784.8★
Clorox 2 for Colors - Stain Remover and Color Brightener 88 Ounces (Packaging May Vary)
Clorox$18.094.6★
What buyers say about clorox 2 color safe bleach liquid for laundry
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Clean scent”
“It cleans well”
“It doesn't fade the colors”
“Does the job well”
“Works as advertised”
“Great for clothes and wash machine care”
“Worth the money”
“Fresh & Clean Laundry”
“These are so convenient to have around”
What buyers complain about
“Was leaking”
“Overpowering smell”
“Waste of money”
“I had a light colored garment that was stained after washing it with a black garment”
“Really takes the yellow out”
“For cleaning the results were ok however the pod does not dissolve”
“skin seemed irritated after wearing clothes washed with this”
“Huge”
“Totally bleached my clothes”
“it's a completely different product”
Top return reasons
Common questions
- Is clorox 2 color safe bleach liquid for laundry profitable to sell on Amazon United States?
- The niche generates $55K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -21.0%. Flapen's verdict: Skip it (41/100).
- How competitive is the clorox 2 color safe bleach liquid for laundry niche?
- 5 brands and 194 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in clorox 2 color safe bleach liquid for laundry?
- Top complaints mined from reviews: Leak-Proof, Smell, Value For Money. The return rate is 0.2%.
- When does demand for clorox 2 color safe bleach liquid for laundry peak?
- Demand peaks in Jul–Aug; the busiest month runs 2.3× the quietest.
- What does it cost to enter the clorox 2 color safe bleach liquid for laundry niche?
- Listings span $7.79–$39.90; the average listing price is $18.95 (sweet spot $15–$100). The average incumbent carries 7,767 reviews — the moat a new listing must climb.