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Clipper Lighter Refill

Fail

The top 5 brands take 98% of clicks, so Clipper Lighter Refill is a Fail.

Flapen Score
42
42 / 100
Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 49
Market size
$72K/yr55K searches / yr
90-day growth
-1.1%search demand this quarter
Competition
72%top-5 click share · 6 brands · 56 sellers

Flapen Score

Clipper Lighter Refill against its category

The dotted line is the Health & Household average. Past it, Clipper Lighter Refill is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clipper Lighter Refill market on Amazon at a glance

Shoppers on Amazon United States searched for Clipper Lighter Refill 55K times last year and spent an estimated $72K. The top 5 brands take 98% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 8.4% of those searches ended in a purchase.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
-1.1%
Conversion, latest week
8.4%
Market size, estimated
$72Ka year
Peak month
December4.3× the quietest month
Top search term
ronson butane fuel22K searches a year

02 · Price

A sale here is worth $15.44.

Listings sell for $15.44 on average, from $6.16 to $54.07. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $15.44 that is $4K to $8K a year per listing.

Average price
$15.44inside the $15 to $100 sweet spot
Price range
$6.16–$54.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

43% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #156 within Lighters & Matches. It carries 7,779 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
36%
Out of stock, average day
8.3%
Average rank
#156in Lighters & Matches
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
7,779per listing
Listings tracked
14

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
62 months

Products

Top Clipper Lighter Refill products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

56

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • Brand 152%
  • Brand 223%
  • Brand 318%
  • Brand 42%
  • Brand 52%
  • Brand 62%

Demand

Clipper Lighter Refill search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 4.3×

Search terms

Top Clipper Lighter Refill search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ronson butane fuel22K/yr
  • clipper lighter refill8K/yr
  • clipper lighter fluid8K/yr
  • clipper butane4K/yr
  • ronson butane4K/yr
  • ronson butane refill4K/yr
  • clipper butane refill4K/yr
  • clipper refill2K/yr

Reviews and returns

What reviews say buyers love and hate about Clipper Lighter Refill

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Leak-Proof”
<0.1%of orders come back, a rate Amazon rounds to zero
“IT LEAKS”
A buyer, on “Leak-Proof”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Clipper Lighter Refill questions

Answered from the same tracked data.