Cling Film
FailThe top 5 brands take 100% of clicks, so Cling Film is a Fail.
- Flapen Score
- 39 / 100Ranks 12,636 of 14,768 Health & Household niches · −10 vs the category median of 4939
- Market size
- $142K/yr96K searches / yr
- 90-day growth
- +1.5%search demand this quarter
- Competition
- 74%top-5 click share · 5 brands · 645 sellers
Flapen Score
Cling Film against its category
The dotted line is the Health & Household average. Past it, Cling Film is stronger. Inside it, weaker.
Market
The Cling Film market on Amazon at a glance
Shoppers on Amazon United States searched for Cling Film 96K times last year and spent an estimated $142K. All 5 brands take every click. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 16.4% of those searches ended in a purchase.
Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $142K a year.
- Searches, last 12 months
- 96K
- Growth, 90 days vs prior 90
- +1.5%
- Conversion, latest week
- 16.4%
- Market size, estimated
- $142Ka year
- Peak month
- January1.2× the quietest month
- Top search term
- cling film24K searches a year
02 · Price
A sale here is worth $8.98.
Listings sell for $8.98 on average, from $3.33 to $20.73. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At $8.98 that is $11K to $13K a year per listing.
- Average price
- $8.98under the $15 to $100 sweet spot
- Price range
- $3.33–$20.73
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $11K–$13K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #85 within Disposable Food Storage. It carries 8,451 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #85in Disposable Food Storage
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 8,451per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Cling Film products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Glad PressN Seal Food Plastic Wrap 70 Square Foot Roll (Package May Vary)
- Price
- $4.37
- Rating
- 4.7/5
- Reviews
- 29,980
- Age
- 12y ago

Glad Cling N Seal Plastic Wrap for Food Airtight Seal 300 Square Foot Roll (Pack of 4)
- Price
- $15.71
- Rating
- 4.7/5
- Reviews
- 5,559
- Age
- 8y ago

Glad Cling Wrap Clear Food Wrap BPA -Free Microwave Ready 100 Sq Ft/Roll 33.3 Yard x 12 Inch Box (Pack of 2)
- Price
- $8.83
- Rating
- 4.4/5
- Reviews
- 263
- Age
- 10y ago

Reynolds Kitchens Quick Cut Plastic Wrap 225 Square Feet
- Price
- $4.24
- Rating
- 4.8/5
- Reviews
- 14,331
- Age
- 6y ago

Amazon Basics Plastic Food Wrap BPA Free Microwavable 200 Sq Ft Pack of 1
- Price
- $3.64
- Rating
- 4.4/5
- Reviews
- 4,974
- Age
- 2y ago
Trending
estimated 90-day click momentum
Glad Cling Wrap Clear Food Wrap BPA -Free Microwave Ready 100 Sq Ft/Roll 33.3 Yard x 12 Inch Box (Pack of 2)
- Price
- $8.83
- Rating
- 4.4/5
- Reviews
- 263
- Age
- 10y ago

Plastic Food Wrap Thick Enough for daily use Stronger for Comercial Use Durable With Slide Cutter 12wide 2000 Feet long Home and Commercial Use Food Service
- Price
- $20.73
- Rating
- 4.3/5
- Reviews
- 1,114
- Age
- 3y ago

365 by Whole Foods Market Plastic Wrap 200 Sq Ft
- Price
- $3.33
- Rating
- 4.3/5
- Reviews
- 2,724
- Age
- 3y ago

Amazon Basics Plastic Food Wrap BPA Free Microwavable 200 Sq Ft Pack of 1
- Price
- $3.64
- Rating
- 4.4/5
- Reviews
- 4,974
- Age
- 2y ago

Glad PressN Seal Food Plastic Wrap 70 Square Foot Roll (Package May Vary)
- Price
- $4.37
- Rating
- 4.7/5
- Reviews
- 29,980
- Age
- 12y ago
Newest
by launch date
Amazon Basics Plastic Food Wrap BPA Free Microwavable 200 Sq Ft Pack of 1
- Price
- $3.64
- Rating
- 4.4/5
- Reviews
- 4,974
- Age
- 2y ago

365 by Whole Foods Market Plastic Wrap 200 Sq Ft
- Price
- $3.33
- Rating
- 4.3/5
- Reviews
- 2,724
- Age
- 3y ago

Amazon Basics Plastic Food Wrap BPA Free Microwave Safe with Tight Seal 300 Sq Ft Pack of 3 100 Sq Ft Rolls
- Price
- $5.53
- Rating
- 4.4/5
- Reviews
- 4,974
- Age
- 3y ago

Glad 50% Plant Based Cling N Seal Plastic Wrap for Food Airtight Seal 200 Square Foot Roll (Pack of 1)
- Price
- $5.05
- Rating
- 4.6/5
- Reviews
- 699
- Age
- 3y ago

Plastic Food Wrap Thick Enough for daily use Stronger for Comercial Use Durable With Slide Cutter 12wide 2000 Feet long Home and Commercial Use Food Service
- Price
- $20.73
- Rating
- 4.3/5
- Reviews
- 1,114
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
645
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
0%
- Glad77%
- Amazon Basics9%
- Reynolds9%
- 365 by Whole Foods Market4%
- SXY-STC1%
Demand
Cling Film search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Cling Film search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cling film24K/yr
- glad cling wrap22K/yr
- glad wrap22K/yr
- glad plastic wrap9K/yr
- cling8K/yr
- glad wrap plastic wrap8K/yr
- glad cling n seal2K/yr
- glad cling wrap 200 sq ft2K/yr
Reviews and returns
What reviews say buyers love and hate about Cling Film
We read the reviews and the return reasons for every product selling here.
“NOT ENOUGH ADHESIVE”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cling Film questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









