cling film
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible16.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$3.33–$20.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$142K$142K/yr · 96K searches
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Avg price
Okay$8.98avg listing price — sweet spot $15–$100
Review moat
Bad8,450.75avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, cling film is a $142K/yr Amazon United States market (96K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
cling film market data
- Units sold / yr
- 15K–20K
- avg 1,250–1,500/product
- Revenue / yr
- $135K–$180K
- units × avg price
- Conversion rate
- 16.4%
- Avg BSR
- #85
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 0.0%
- Avg brand age
- 61 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
645
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- Glad77%
- Amazon Basics9%
- Reynolds9%
- 365 by Whole Foods Market4%
- SXY-STC1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top cling film search terms
- cling film24K/yr
- glad cling wrap22K/yr
- glad wrap22K/yr
- glad plastic wrap9K/yr
- cling8K/yr
- glad wrap plastic wrap8K/yr
- glad cling n seal2K/yr
- glad cling wrap 200 sq ft2K/yr
Top cling film products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Glad PressN Seal Food Plastic Wrap 70 Square Foot Roll (Package May Vary)
Glad$4.374.7★29,980 rev
Glad Cling N Seal Plastic Wrap for Food Airtight Seal 300 Square Foot Roll (Pack of 4)
Glad$15.714.7★5,559 rev
Glad Cling Wrap Clear Food Wrap BPA -Free Microwave Ready 100 Sq Ft/Roll 33.3 Yard x 12 Inch Box (Pack of 2)
Glad$8.834.4★263 rev
Reynolds Kitchens Quick Cut Plastic Wrap 225 Square Feet
Reynolds$4.244.8★14,331 rev
Amazon Basics Plastic Food Wrap BPA Free Microwavable 200 Sq Ft Pack of 1
Amazon Basics$3.644.4★4,974 rev
Newest
by launch dateAmazon Basics Plastic Food Wrap BPA Free Microwavable 200 Sq Ft Pack of 1
Amazon Basics$3.644,974 rev
365 by Whole Foods Market Plastic Wrap 200 Sq Ft
365 by Whole Foods Market$3.332,724 rev
Amazon Basics Plastic Food Wrap BPA Free Microwave Safe with Tight Seal 300 Sq Ft Pack of 3 100 Sq Ft Rolls
Amazon Basics$5.534,974 rev
Glad 50% Plant Based Cling N Seal Plastic Wrap for Food Airtight Seal 200 Square Foot Roll (Pack of 1)
Glad$5.05699 rev
Plastic Food Wrap Thick Enough for daily use Stronger for Comercial Use Durable With Slide Cutter 12wide 2000 Feet long Home and Commercial Use Food Service
SXY-STC$20.731,114 rev
Trending
90-day click momentumGlad Cling Wrap Clear Food Wrap BPA -Free Microwave Ready 100 Sq Ft/Roll 33.3 Yard x 12 Inch Box (Pack of 2)
Glad$8.834.4★
Plastic Food Wrap Thick Enough for daily use Stronger for Comercial Use Durable With Slide Cutter 12wide 2000 Feet long Home and Commercial Use Food Service
SXY-STC$20.734.3★
365 by Whole Foods Market Plastic Wrap 200 Sq Ft
365 by Whole Foods Market$3.334.3★
Amazon Basics Plastic Food Wrap BPA Free Microwavable 200 Sq Ft Pack of 1
Amazon Basics$3.644.4★
Glad PressN Seal Food Plastic Wrap 70 Square Foot Roll (Package May Vary)
Glad$4.374.7★
What buyers say about cling film
What buyers praise and complain about, mined from review topics.What buyers love
“Good value for money”
“Excellent quality”
“Love this very handy”
“As Advertised”
“Very sticky”
“Good cutting ability”
“it doesn't break”
“Its functional”
“Very strong”
“convenient size”
What buyers complain about
“NOT ENOUGH ADHESIVE”
“Not user friendly”
“Average quality”
“Not worth it”
“box cardboard it too thick”
“Does not have piece to cut plastic”
“the plastic is difficult to use as it is verry thin”
“Its not as durable as other brands”
“somehow manages to be both too flimsy”
“Smells like laundry detergent”
Top return reasons
Common questions
- Is cling film profitable to sell on Amazon United States?
- The niche generates $142K/yr across 12 tracked products. 90-day search growth is +1.5%. Flapen's verdict: Skip it (39/100).
- How competitive is the cling film niche?
- 5 brands and 645 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in cling film?
- Top complaints mined from reviews: Adhesion/Stickiness, Ease Of Use, Quality-Overall. The return rate is 0.3%.
- When does demand for cling film peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the cling film niche?
- Listings span $3.33–$20.73; the average listing price is $8.98 (sweet spot $15–$100). The average incumbent carries 8,451 reviews — the moat a new listing must climb.