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Clif Protein Bars High Protein

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Clif Protein Bars High Protein is a Maybe.

Flapen Score
58
58 / 100
Top 16% of 14,768 Health & Household niches · +9 vs the category median of 49
Market size
$1.6M/yr551K searches / yr
90-day growth
+12.7%search demand this quarter
Competition
63%top-5 click share · 3 brands · 80 sellers

Flapen Score

Clif Protein Bars High Protein against its category

The dotted line is the Health & Household average. Past it, Clif Protein Bars High Protein is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clif Protein Bars High Protein market on Amazon at a glance

Shoppers on Amazon United States searched for Clif Protein Bars High Protein 551K times last year and spent an estimated $1.6M. All 3 brands take every click. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 17.7% of those searches ended in a purchase.

Shoppers searched for this 551K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.7% of those searches ended in a purchase. Searches in the last 90 days moved +12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months
551K
Growth, 90 days vs prior 90
+12.7%
Conversion, latest week
17.7%
Market size, estimated
$1.6Ma year
Peak month
September77.6× the quietest month
Top search term
cliff builders protein bars183K searches a year

02 · Price

A sale here is worth $16.46.

Listings sell for $16.46 on average, from $8.61 to $24.09. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 8,000 to 10,000 of them. At $16.46 that is $132K to $165K a year per listing.

Average price
$16.46inside the $15 to $100 sweet spot
Price range
$8.61–$24.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
8,000–10,000
Revenue per listing a year
$132K–$165K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #194 within Nutrition Bars & Drinks. It carries 1,335 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#194in Nutrition Bars & Drinks
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
1,335per listing
Listings tracked
16

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
82 months

Products

Top Clif Protein Bars High Protein products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 rising

Sellers

80

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

0%

  • Brand 184%
  • Brand 211%
  • Brand 35%
  • Open — no brand owns it (0%)

Demand

Clif Protein Bars High Protein search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 77.6×

Search terms

Top Clif Protein Bars High Protein search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cliff builders protein bars183K/yr
  • builders protein bars142K/yr
  • clif builders protein bars61K/yr
  • clif bars chocolate chip22K/yr
  • builder bars27K/yr
  • cliff bars chocolate chip13K/yr
  • clif builders16K/yr
  • clif bar chocolate chip12K/yr
  • builders bars10K/yr
  • chocolate chip cliff bars8K/yr

Reviews and returns

What reviews say buyers love and hate about Clif Protein Bars High Protein

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Taste-Overall”
21%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Taste is nasty”
A buyer, on “Taste-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Clif Protein Bars High Protein questions

Answered from the same tracked data.