clif protein bars high protein
Launch itA $1.6M/yr market growing +12.7% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible17.7%search→purchase rate — share of searches ending in a sale
Market size
Great$1.6M$1.6M/yr · 551K searches
Avg price
Great$16.46avg listing price — sweet spot $15–$100
Price range
Good$8.61–$24.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,334.94avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+12.7%90-day search growth — must beat 0% to launch
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, clif protein bars high protein is a $1.6M/yr Amazon United States market (551K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Launch it — 58/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
clif protein bars high protein market data
- Units sold / yr
- 100K–125K
- avg 8,000–10,000/product
- Revenue / yr
- $1.6M–$2.1M
- units × avg price
- Conversion rate
- 17.7%
- Avg BSR
- #194
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 88%
- Out of stock
- 0.0%
- Avg brand age
- 82 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
3 rising
Sellers
80
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
0%
- CLIF BUILDER'S84%
- CLIF Bar11%
- Clif Builders Bar5%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 75 weeks — +12.7% search growth over the last 90 days.Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 77.6×
Top clif protein bars high protein search terms
- cliff builders protein bars183K/yr
- builders protein bars142K/yr
- clif builders protein bars61K/yr
- clif bars chocolate chip22K/yr
- builder bars27K/yr
- cliff bars chocolate chip13K/yr
- clif builders16K/yr
- clif bar chocolate chip12K/yr
- builders bars10K/yr
- chocolate chip cliff bars8K/yr
Top clif protein bars high protein products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CLIF BUILDERS Protein Bars - Chocolatey Peanut Butter - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (12 Pack)
CLIF BUILDER'S$18.104.5★4,235 rev
CLIF BUILDERS Protein Bars - Chocolatey Mint - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (12 Pack)
CLIF BUILDER'S$18.024.6★2,879 rev
CLIF BUILDERS Protein Bars - Chocolate Flavor - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (12 Pack)
CLIF BUILDER'S$18.274.5★2,048 rev
CLIF BUILDERS Protein Bars - 4-Flavor Variety Pack - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (12 Count)
CLIF BUILDER'S$24.094.5★211 rev
CLIF BUILDERS Protein Bars - Vanilla Almond Flavor - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (12 Pack)
CLIF BUILDER'S$20.914.5★1,997 rev
Newest
by launch date
CLIF BUILDERS Protein Bars - White Fudge OREO-Flavored - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (12 Pack)
Clif Builders Bar$19.2434 rev
CLIF BUILDERS Protein Bars - White Fudge OREO-Flavored - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (6 Pack)
CLIF BUILDER'S$11.97109 rev
CLIF BUILDERS Protein Bars - Crispy Almond Salted Caramel - Reduced Sugar - Gluten Free - 16g Protein - No Artificial Sweeteners - 1.97 oz. (6 Pack)
CLIF BUILDER'S$8.84310 rev
CLIF BUILDERS Protein Bars - Crispy Peanut Butter Chocolate Flavored - Reduced Sugar - Gluten Free - 16g Protein - No Artificial Sweeteners - 1.97 oz. (6 Pack)
CLIF BUILDER'S$8.61231 rev
CLIF BUILDERS Protein Bars - OREO-Flavored - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (12 Pack)
CLIF BUILDER'S$17.931,095 rev
Trending
90-day click momentumCLIF BUILDERS Protein Bars - White Fudge OREO-Flavored - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (12 Pack)
Clif Builders Bar$19.244.6★
CLIF BUILDERS Protein Bars - White Fudge OREO-Flavored - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (6 Pack)
CLIF BUILDER'S$11.974.1★
CLIF BAR - Energy Protein Bars - Chocolate Brownie - Made with Organic Oats - Energy Bars - Non-GMO - (15 Pack)
CLIF Bar$15.684.7★
CLIF BUILDERS Protein Bars - Crispy Almond Salted Caramel - Reduced Sugar - Gluten Free - 16g Protein - No Artificial Sweeteners - 1.97 oz. (6 Pack)
CLIF BUILDER'S$8.844.5★
CLIF BUILDERS Protein Bars - Chocolate Peanut Butter Flavor - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (6 Pack)
CLIF Bar$9.634.5★
What buyers say about clif protein bars high protein
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious bars”
“They are gluten-free”
“Great size, satisfying crunch, and spot-on flavor”
“Great deal”
“Each bar is very consistent in quality”
“It keep me from snack on sweet”
“Great texture”
“give you energy”
“Good, just as ordered”
“Great taste and crispiness”
What buyers complain about
“Taste is nasty”
“Dont love the flavor”
“Unfortunately, a little too high in calories”
“disgustingly sweet”
“A little dry”
“Quality has gone down”
“Feels like a little price gouging going on”
“these artificial sweeteners are terrible for your overall health”
“not super soft like some others”
“beware of the size”
Top return reasons
Common questions
- Is clif protein bars high protein profitable to sell on Amazon United States?
- The niche generates $1.6M/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +12.7%. Flapen's verdict: Launch it (58/100).
- How competitive is the clif protein bars high protein niche?
- 3 brands and 80 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in clif protein bars high protein?
- Top complaints mined from reviews: Taste-Overall, Flavor, Nutritional Content. The return rate is 0.0%.
- When does demand for clif protein bars high protein peak?
- Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 77.6× the quietest.
- What does it cost to enter the clif protein bars high protein niche?
- Listings span $8.61–$24.09; the average listing price is $16.46 (sweet spot $15–$100). The average incumbent carries 1,335 reviews — the moat a new listing must climb.