clif builders protein bars
Launch itA $1.6M/yr market growing +6.7% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.8%search→purchase rate — share of searches ending in a sale
Market size
Great$1.6M$1.6M/yr · 585K searches
Avg price
Great$16.66avg listing price — sweet spot $15–$100
Price range
Good$8.61–$24.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,374.06avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Okay+6.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, clif builders protein bars is a $1.6M/yr Amazon United States market (585K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Launch it — 57/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
clif builders protein bars market data
- Units sold / yr
- 125K–150K
- avg 6,000–8,000/product
- Revenue / yr
- $2.1M–$2.5M
- units × avg price
- Conversion rate
- 16.8%
- Avg BSR
- #195
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 88%
- Out of stock
- 0.0%
- Avg brand age
- 76 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
4 rising
Sellers
554
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
0%
- CLIF BUILDER'S86%
- CLIF Bar7%
- Clif Builders Bar5%
- ALOHA3%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +6.7% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 1.8×
Top clif builders protein bars search terms
- cliff builders protein bars183K/yr
- builders protein bars142K/yr
- clif builders protein bars61K/yr
- builder bars27K/yr
- cliff protein bars26K/yr
- clif protein bars19K/yr
- mint protein bars16K/yr
- mint chocolate protein bars15K/yr
- clif builders16K/yr
- builders bars10K/yr
Top clif builders protein bars products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CLIF BUILDERS Protein Bars - Chocolatey Peanut Butter - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (12 Pack)
CLIF BUILDER'S$18.104.5★4,235 rev
CLIF BUILDERS Protein Bars - Chocolatey Mint - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (12 Pack)
CLIF BUILDER'S$18.024.6★2,879 rev
CLIF BUILDERS Protein Bars - Chocolate Flavor - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (12 Pack)
CLIF BUILDER'S$18.274.5★2,048 rev
CLIF BUILDERS Protein Bars - 4-Flavor Variety Pack - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (12 Count)
CLIF BUILDER'S$24.094.5★211 rev
CLIF BUILDERS Protein Bars - Vanilla Almond Flavor - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (12 Pack)
CLIF BUILDER'S$20.914.5★1,997 rev
Newest
by launch date
CLIF BUILDERS Protein Bars - White Fudge OREO-Flavored - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (12 Pack)
Clif Builders Bar$19.2434 rev
CLIF BUILDERS Protein Bars - White Fudge OREO-Flavored - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (6 Pack)
CLIF BUILDER'S$11.97109 rev
CLIF BUILDERS Protein Bars - Crispy Almond Salted Caramel - Reduced Sugar - Gluten Free - 16g Protein - No Artificial Sweeteners - 1.97 oz. (6 Pack)
CLIF BUILDER'S$8.84310 rev
CLIF BUILDERS Protein Bars - Crispy Peanut Butter Chocolate Flavored - Reduced Sugar - Gluten Free - 16g Protein - No Artificial Sweeteners - 1.97 oz. (6 Pack)
CLIF BUILDER'S$8.61231 rev
CLIF BUILDERS Protein Bars - OREO-Flavored - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (12 Pack)
CLIF BUILDER'S$17.931,095 rev
Trending
90-day click momentumCLIF BUILDERS Protein Bars - White Fudge OREO-Flavored - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (12 Pack)
Clif Builders Bar$19.244.6★
CLIF BUILDERS Protein Bars - White Fudge OREO-Flavored - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (6 Pack)
CLIF BUILDER'S$11.974.1★
CLIF BUILDERS Protein Bars - Crispy Almond Salted Caramel - Reduced Sugar - Gluten Free - 16g Protein - No Artificial Sweeteners - 1.97 oz. (6 Pack)
CLIF BUILDER'S$8.844.5★
CLIF BUILDERS Protein Bars - Chocolate Peanut Butter Flavor - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (6 Pack)
CLIF Bar$9.634.5★
CLIF BUILDERS Protein Bars - Chocolate Flavor - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (12 Pack)
CLIF BUILDER'S$18.274.5★
What buyers say about clif builders protein bars
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious bars”
“Good amount of protein”
“Great size, satisfying crunch, and spot-on flavor”
“Each bar is very consistent in quality”
“Good Value”
“Great texture”
“Sweet Treat”
“ingredients are organic”
“easy to keep nearby for energy”
“It does what it says”
What buyers complain about
“Taste is nasty”
“Unfortunately, a little too high in calories”
“The Chocolate Mint flavor is not good”
“not as sweet”
“Quality has gone down”
“A little dry”
“Feels like a little price gouging going on”
“the texture is really grainy”
“these artificial sweeteners are terrible for your overall health”
“not super soft like some others”
Top return reasons
Common questions
- Is clif builders protein bars profitable to sell on Amazon United States?
- The niche generates $1.6M/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +6.7%. Flapen's verdict: Launch it (57/100).
- How competitive is the clif builders protein bars niche?
- 4 brands and 554 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in clif builders protein bars?
- Top complaints mined from reviews: Taste-Overall, Nutritional Content, Flavor. The return rate is 0.0%.
- When does demand for clif builders protein bars peak?
- Demand peaks in Jun; the busiest month runs 1.8× the quietest.
- What does it cost to enter the clif builders protein bars niche?
- Listings span $8.61–$24.09; the average listing price is $16.66 (sweet spot $15–$100). The average incumbent carries 1,374 reviews — the moat a new listing must climb.