cleure toothpaste
Worth a lookShows searches that convert (26.3% search→purchase), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Conversion
Incredible26.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$21.36avg listing price — sweet spot $15–$100
Price range
Great$12.93–$30.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+23.5%90-day search growth — must beat 0% to launch
Market size
Okay$240K$240K/yr · 43K searches
Review moat
Okay2,244avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, cleure toothpaste is a $240K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
cleure toothpaste market data
- Units sold / yr
- 10K–13K
- avg 3,000–4,000/product
- Revenue / yr
- $214K–$267K
- units × avg price
- Conversion rate
- 26.3%
- Avg BSR
- #132
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 75 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
2
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Cleure100%
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — +23.5% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 2.0×
Top cleure toothpaste products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cleure Original Fluoride Free Toothpaste Flavor Free SLS Free Mint Free for Adults with Sensitive Mouth (4 oz Tube)
Cleure$12.934.4★2,244 rev
Cleure Original Fluoride Free Toothpaste Flavor Free SLS Free Mint Free for Adults with Sensitive Mouth (4 oz Tube Pack of 2)
Cleure$20.624.4★2,244 rev
Cleure Original Fluoride Free Toothpaste Flavor Free SLS Free Mint Free for Adults with Sensitive Mouth (4 oz Tube Pack of 3)
Cleure$30.534.4★2,244 rev
Newest
by launch dateCleure Original Fluoride Free Toothpaste Flavor Free SLS Free Mint Free for Adults with Sensitive Mouth (4 oz Tube Pack of 2)
Cleure$20.622,244 rev
Cleure Original Fluoride Free Toothpaste Flavor Free SLS Free Mint Free for Adults with Sensitive Mouth (4 oz Tube Pack of 3)
Cleure$30.532,244 rev
Cleure Original Fluoride Free Toothpaste Flavor Free SLS Free Mint Free for Adults with Sensitive Mouth (4 oz Tube)
Cleure$12.932,244 rev
Trending
90-day click momentumCleure Original Fluoride Free Toothpaste Flavor Free SLS Free Mint Free for Adults with Sensitive Mouth (4 oz Tube Pack of 2)
Cleure$20.624.4★
Cleure Original Fluoride Free Toothpaste Flavor Free SLS Free Mint Free for Adults with Sensitive Mouth (4 oz Tube)
Cleure$12.934.4★
Cleure Original Fluoride Free Toothpaste Flavor Free SLS Free Mint Free for Adults with Sensitive Mouth (4 oz Tube Pack of 3)
Cleure$30.534.4★
What buyers say about cleure toothpaste
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent toothpaste for sensitivity”
“Good effectiveness”
“it cleans effectively without irritation”
“Cleans well and very satisfied”
“works well”
“I don't have irritation”
“Item as described”
“worth the extra”
“my breath is fresh”
“Brushes so well my teeth are whiter than before”
What buyers complain about
“This one irritates me”
“Its expensive”
“Doesnt clean well”
“The ingredients in this may appear to be boring”
“it does not even have a strong smell”
“which is also colorless”
“it doesn't last long”
“Only complaint is it doesnt lather not lather up”
“The cons: The texture is quite runny”
“Doesn't improve breath”
Top return reasons
Common questions
- Is cleure toothpaste profitable to sell on Amazon United States?
- The niche generates $240K/yr across 3 tracked products. 90-day search growth is +23.5%. Flapen's verdict: Worth a look (51/100).
- How competitive is the cleure toothpaste niche?
- 1 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in cleure toothpaste?
- Top complaints mined from reviews: Allergies, Value For Money, Ease Of Cleaning. The return rate is 0.8%.
- When does demand for cleure toothpaste peak?
- Demand peaks in May; the busiest month runs 2.0× the quietest.
- What does it cost to enter the cleure toothpaste niche?
- Listings span $12.93–$30.53; the average listing price is $21.36 (sweet spot $15–$100). The average incumbent carries 2,244 reviews — the moat a new listing must climb.