clear wrap
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible24.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Great$1.5M$1.5M/yr · 764K searches
Growth
Okay+5.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.11avg listing price — sweet spot $15–$100
Review moat
Bad14,591.33avg incumbent reviews — the moat a new listing must climb
Price range
Bad$3.33–$15.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, clear wrap is a $1.5M/yr Amazon United States market (764K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
clear wrap market data
- Units sold / yr
- 150K–200K
- avg 20,000–25,000/product
- Revenue / yr
- $1.2M–$1.6M
- units × avg price
- Conversion rate
- 24.6%
- Avg BSR
- #116
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 55 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
582
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Glad83%
- Amazon Basics9%
- Reynolds5%
- 365 by Whole Foods Market3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top clear wrap search terms
- cling wrap242K/yr
- press and seal80K/yr
- press n seal79K/yr
- press and seal plastic wrap92K/yr
- glad press n seal55K/yr
- press and seal wrap26K/yr
- glad press and seal16K/yr
- press n seal wrap40K/yr
- glad cling wrap22K/yr
- glad wrap22K/yr
Top clear wrap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Glad PressN Seal Food Plastic Wrap 70 Square Foot Roll (Package May Vary)
Glad$4.374.7★29,980 rev
Glad PressN Seal Plastic Food Wrap 100 Square Foot Roll Pack of 3 (Package May Vary)
Glad$15.464.7★29,980 rev
Amazon Basics Plastic Food Wrap BPA Free Microwave Safe with Tight Seal 300 Sq Ft Pack of 3 100 Sq Ft Rolls
Amazon Basics$5.534.4★4,974 rev
Glad Cling N Seal Plastic Wrap for Food Airtight Seal 300 Square Foot Roll (Pack of 4)
Glad$15.714.7★5,559 rev
Reynolds Kitchens Quick Cut Plastic Wrap 225 Square Feet
Reynolds$4.244.8★14,331 rev
Newest
by launch date
365 by Whole Foods Market Plastic Wrap 200 Sq Ft
365 by Whole Foods Market$3.332,724 rev
Amazon Basics Plastic Food Wrap BPA Free Microwave Safe with Tight Seal 300 Sq Ft Pack of 3 100 Sq Ft Rolls
Amazon Basics$5.534,974 rev
Reynolds Kitchens Quick Cut Plastic Wrap 225 Square Feet
Reynolds$4.2414,331 rev
Glad Cling N Seal Plastic Wrap for Food Airtight Seal 300 Square Foot Roll (Pack of 4)
Glad$15.715,559 rev
Glad PressN Seal Plastic Food Wrap 100 Square Foot Roll Pack of 3 (Package May Vary)
Glad$15.4629,980 rev
Trending
90-day click momentum365 by Whole Foods Market Plastic Wrap 200 Sq Ft
365 by Whole Foods Market$3.334.3★
Amazon Basics Plastic Food Wrap BPA Free Microwave Safe with Tight Seal 300 Sq Ft Pack of 3 100 Sq Ft Rolls
Amazon Basics$5.534.4★
Glad PressN Seal Food Plastic Wrap 70 Square Foot Roll (Package May Vary)
Glad$4.374.7★
Glad Cling N Seal Plastic Wrap for Food Airtight Seal 300 Square Foot Roll (Pack of 4)
Glad$15.714.7★
Reynolds Kitchens Quick Cut Plastic Wrap 225 Square Feet
Reynolds$4.244.8★
What buyers say about clear wrap
What buyers praise and complain about, mined from review topics.What buyers love
“Good value for money”
“Good quality”
“Love this very handy”
“Very sticky”
“As Advertised”
“they cut well”
“The plastic wrap itself works perfectly fine”
“it doesn't break”
“convenient size”
“was initially happy with the wrap's thickness”
What buyers complain about
“NOT ENOUGH ADHESIVE”
“Not user friendly”
“Absolute garbage”
“Not worth it”
“the thickness is not so great very thin”
“Serrated edge broke”
“it didn't work as intended for me”
“Add to cut plastic with a scissor because there was barely any cutting edge on the box”
“somehow manages to be both too flimsy”
“the plastic is difficult to use as it is verry thin”
Top return reasons
Common questions
- Is clear wrap profitable to sell on Amazon United States?
- The niche generates $1.5M/yr across 6 tracked products. 90-day search growth is +5.3%. Flapen's verdict: Skip it (43/100).
- How competitive is the clear wrap niche?
- 4 brands and 582 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in clear wrap?
- Top complaints mined from reviews: Adhesion/Stickiness, Ease Of Use, Quality-Overall. The return rate is 0.2%.
- When does demand for clear wrap peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the clear wrap niche?
- Listings span $3.33–$15.71; the average listing price is $8.11 (sweet spot $15–$100). The average incumbent carries 14,591 reviews — the moat a new listing must climb.