clear putty
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Avg price
Good$13.39avg listing price — sweet spot $15–$100
Market size
Good$385K$385K/yr · 1.1M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+20.2%90-day search growth — must beat 0% to launch
Price range
Okay$2.58–$24.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,760.25avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, clear putty is a $385K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Apr–Nov–Dec. Verdict: Worth a look — 62/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
clear putty market data
- Units sold / yr
- 40K–50K
- avg 750–1,000/product
- Revenue / yr
- $536K–$670K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #230
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 4.8%
- Avg brand age
- 47 months
- Avg seller age
- 154 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
27 rising
Sellers
132
Top-5 brand share
50%
Top 20: 94%
Top-5 click share
35%
Top 20: 74%
Open market
45%
- Special Supplies21%
- GORILLA9%
- Goody Putty8%
- Crazy Aaron's6%
- WATERELF6%
- Matty's Toy Stop5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +20.2% search growth over the last 90 days.Peak months: Apr, Nov, Dec · busiest ÷ quietest = 4.2×
Top clear putty search terms
- putty630K/yr
- putty for kids124K/yr
- puddy96K/yr
- sensory putty43K/yr
- fidget putty33K/yr
- putty fidget24K/yr
- play putty20K/yr
- stress putty18K/yr
- soft putty6K/yr
- kids putty11K/yr
Top clear putty products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Special Supplies Therapy Putty for Teens and Adults - Resistive Hand Exercise Stress Relief Therapy Putty Kit Set of 4 Strengths Three Ounces of Each Putty (Primary Colors)
Special Supplies$15.994.7★4,164 rev
Gorilla Removable Mounting Putty Reusable & Repositionable Adhesive 168 Count Pre-Cut Squares (Pack of 1) Holds 2 lbs. Back to School Supplies for Teachers Students Parents Indoor Outdoor
GORILLA$6.464.6★3,841 rev
Pink Putty Set Goody Putty Toy for Girls Pink Fidget Toy
Goody Putty$8.884.4★250 rev
Special Supplies Therapy Putty for Kids and Adults - Resistive Hand Exercise Stress Relief Therapy Putty Kit Set of 6 Strengths 3 Ounces of Each Putty
Special Supplies$23.584.6★1,516 rev
Crazy Aarons Thinking Putty - Intergalactic - Triple Color Changing Putty for Kids and Adults in a 4 Tin - Creative and Endless Fun Stress Relief Therapy Toys Never Dries Out - Made in USA
Crazy Aaron's$13.594.6★1,273 rev
Newest
by launch date
Joyreal 2 Pack Therapy Putty for Kids Farm & Forest Theme Sensory Putty with Medium and Soft Resistance Occupational Therapy Putty for Hand Exercises Fine Motor Skills Autism Sensory Play
Joyreal$18.2452 rev
2 Kits of 4 Packs Theramandu Therapy Putty (3oz Each) Physical Therapy Hand Putty for Adults Sensory Stress Relief & Hand Muscle Strengthening Exercise Therapy Putty 4 Different Resistances
theramandu$22.27220 rev
WATERELF Transparent Putty Slime for Kids Fidget Sensory Artistic Therapy Putty Toys for Boys Girls Adults Stress Relief Non-Sticky Pink/Yellow
WATERELF$11.91364 rev
WATERELF Play Putty Slime for Kids Fidget Sensory Artistic Therapy Putty Toys for Boys Girls Adults Stress Relief Non-Sticky 3.11 Inch 3.2 Oz Pink
WATERELF$13.67364 rev
WATERELF Transparent Putty Slime for Kids Fidget Sensory Artistic Therapy Putty Toys for Boys Girls Adults Stress Relief Non-Sticky 3.11 Inch 3.2 Oz Blue
WATERELF$13.92268 rev
Trending
90-day click momentum2 Kits of 4 Packs Theramandu Therapy Putty (3oz Each) Physical Therapy Hand Putty for Adults Sensory Stress Relief & Hand Muscle Strengthening Exercise Therapy Putty 4 Different Resistances
theramandu$22.274.6★
Playbees Therapy Putty for Hand Therapy Sensory Exercise Putty for Kids & Adults Therapeutic Hand Putty for Physical Therapy Supplies Hand Therapy Putty - Extra Soft Soft Medium Firm
Playbees$13.463.9★
Crazy Aarons Putty Mini Tins Funky Fidget Daydream & Fairy Sprinkles Gift Set Bundle - 3 Pack (13.3g Each)
Matty's Toy Stop$18.354.2★
CanDo Sparkle Theraputty - 1 lb - Yellow - X-Soft
CanDo$21.374.1★
WATERELF Transparent Putty Slime for Kids Fidget Sensory Artistic Therapy Putty Toys for Boys Girls Adults Stress Relief Non-Sticky 3.11 Inch 3.2 Oz Blue
WATERELF$13.924.3★
What buyers say about clear putty
What buyers praise and complain about, mined from review topics.What buyers love
“Great variety”
“Easy to apply”
“Works ok”
“They are affordable”
“Exactly as pictured”
“Fun fidget”
“Pretty good stickiness”
“The color is absolutely beautiful”
“holds strong”
“The theraputty is durable”
What buyers complain about
“Not sticky enough”
“Did not work for”
“Too small”
“Hard to open”
“Absolutely ridiculous the lack of quality control going on”
“Magnet not strong”
“peeks paint off”
“Falls apart easy”
“which is more expensive”
“I was even like wow thats a hard squeeze”
Top return reasons
Common questions
- Is clear putty profitable to sell on Amazon United States?
- The niche generates $385K/yr across 44 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +20.2%. Flapen's verdict: Worth a look (62/100).
- How competitive is the clear putty niche?
- 27 brands and 132 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in clear putty?
- Top complaints mined from reviews: Adhesion/Stickiness, Functionality-Overall, Size-Overall. The return rate is 0.9%.
- When does demand for clear putty peak?
- Demand peaks in Apr–Nov–Dec; the busiest month runs 4.2× the quietest.
- What does it cost to enter the clear putty niche?
- Listings span $2.58–$24.90; the average listing price is $13.39 (sweet spot $15–$100). The average incumbent carries 2,760 reviews — the moat a new listing must climb.