Clear Putty

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $385K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

+20.2%

Conversion, latest week

2.7%

Market size, estimated

$385Ka year

Peak month

December4.2× the quietest month

Top search term

putty630K searches a year

Listings sell for $13.39 on average, from $2.58 to $24.90. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At $13.39 that is $10K to $13K a year per listing.

Average price

$13.39under the $15 to $100 sweet spot

Price range

$2.58–$24.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

750–1,000

Revenue per listing a year

$10K–$13K

Returns

0.9%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #230 within Occupational & Physical Therapy Aids. It carries 2,760 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

4.8%

Average rank

#230in Occupational & Physical Therapy Aids

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

2,760per listing

Listings tracked

44

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

0Amazon's first-year sales bar

Average brand age

47 months