Is clear protein powder profitable to sell on Amazon United States?

The niche generates $7.4M/yr across 38 tracked products. 18 of 19 products launched in the last 360 days are still selling. 90-day search growth is +6.7%. Flapen's verdict: Launch it (70/100).

How competitive is the clear protein powder niche?

12 brands and 39 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in clear protein powder?

Top complaints mined from reviews: Taste-Overall, Solubility, Flavor. The return rate is 0.1%.

When does demand for clear protein powder peak?

Demand peaks in Mar–Apr–May–Jun; the busiest month runs 2.4× the quietest.

What does it cost to enter the clear protein powder niche?

Listings span $13.60–$53.91; the average listing price is $33.31 (sweet spot $15–$100). The average incumbent carries 2,086 reviews — the moat a new listing must climb.

clear protein powder

Launch it

A $7.4M/yr market growing +6.7% this quarter with returns at 0.1% — clears our launch bar.

Market size

Incredible$7.4M

$7.4M/yr · 5.9M searches

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible$33.31

avg listing price — sweet spot $15–$100

Price range

Great$13.60–$53.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,086.08

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Growth

Okay+6.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, clear protein powder is a $7.4M/yr Amazon United States market (5.9M searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Launch it — 70/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

clear protein powder market data

Units sold / yr: 200K–250K; avg 3,000–4,000/product
Revenue / yr: $6.7M–$8.3M; units × avg price
Conversion rate: 3.8%
Avg BSR: #42
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 2.3%
Avg brand age: 61 months
Avg seller age: 136 days

Competition & brand share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

40%

Top 20: 79%

Open market

11%

OATH NUTRITION38%
Isopure16%
Protein2o13%
SEEQ9%
Clean Simple Eats7%
Bloom Nutrition6%
Open — no brand owns it (6 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.7% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 2.4×

Open Trend

Top clear protein powder search terms

clear protein1.4M/yr +30.7%2.3% conv.
clear protein powder1.1M/yr -14.2%2.2% conv.
protein water781K/yr -1.3%3.3% conv.
oath clear protein538K/yr +4.9%6.3% conv.
seeq protein powder334K/yr -8.5%3.8% conv.
clear protein drink261K/yr -1.0%2.0% conv.
isopure clear protein powder120K/yr +6.1%3.5% conv.
1up protein powder160K/yr -31.6%0.5% conv.
oath nutrition clear protein74K/yr +48.3%6.6% conv.
protein water packets117K/yr +1.7%1.6% conv.

All search terms

Top clear protein powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Oath Nutrition Clear Whey Isolate Protein Powder Variety Pack 12 Pack

OATH NUTRITION$31.314.5★407 rev

Isopure Clear Whey Isolate Protein Powder Lactose Free Gluten Free Naturally Flavored Tropical Punch 20g Protein Per Serving 14.1 Oz 16 Servings (Packaging May Vary)

Isopure$27.584.0★15,144 rev

Bloom Clear Protein Whey Protein Isolate with Collagen Peptides and Digestive Enzymes 20g Protein Sugar Free Post Workout Drink Mix 90 Calories Strawberry Watermelon 10 Servings

Bloom Nutrition$27.754.2★194 rev

Protein2o Hydration Drink - 2-in-1 Liquid Clear Whey Protein Isolate and Electrolyte Drink - 20g Protein Vitamins B5 B6 - Post-Workout Recovery - 16.9 Fl Oz - 12 Count Strawberry Watermelon

Protein2o$22.804.3★4,383 rev

SEEQ Clear Protein Powder Packets - 18 Count Sample Pack - 22g Clear Whey Protein Isolate - Zero Sugar - 0g Lactose Allergen-Friendly - GLP-1 Support - Post-Workout Recovery - Mixed Flavors

SEEQ$44.973.9★678 rev

Newest

by launch date

Bloom Clear Protein Whey Protein Isolate with Collagen Peptides and Digestive Enzymes 20g Protein Sugar Free Post Workout Drink Mix 90 Calories Strawberry Watermelon 10 Servings

Bloom Nutrition$27.75194 rev

4mo ago

Oath Nutrition Clear Whey Isolate Protein Powder Sunrise Passion Punch 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings

OATH NUTRITION$33.52144 rev

5mo ago

Myprotein Clear Whey Isolate Protein Powder 35 Servings (1.9lbs) Lemonade 20g Protein per Serving Naturally Flavored Drink Mix Daily Protein Intake for Superior Performance

Myprotein$41.95179 rev

7mo ago

Oath Nutrition Clear Whey Isolate Protein Powder Peaches & Cream 20g Complete Protein per Serving No Added Sugar Grass-Fed Single Serving (6 Count)

OATH NUTRITION$19.56146 rev

8mo ago

Oath Nutrition Clear Whey Isolate Protein Powder Variety Pack 12 Pack

OATH NUTRITION$31.31407 rev

9mo ago

What buyers say about clear protein powder

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall29%

“Doesn't taste terrible”

Nutritional Content18%

“Great Protein Powder”

Flavor14%

“Amazing flavor”

Solubility5%

“Easy to mix”

Blend/Ratio2%

“blends perfectly”

Quality-Overall2%

“overall the product is very good and consistent”

Sweetness2%

“Not overly sweet”

Freshness1%

“Fresh to my taste”

Value For Money1%

“Great Value for the money”

Ease Of Use1%

“Amazing and convenient”

What buyers complain about

Taste-Overall20%

“Horrible after taste”

Solubility8%

“Won't dissolve”

Flavor7%

“Flavor is odd”

Sweetness5%

“your tolerance for sweetness is very low”

Nutritional Content5%

“you cannot tell there is protein in it”

Value For Money4%

“A little expensive”

Texture/Consistency-Overall2%

“Gritty texture”

Mixing/Blending2%

“Trouble mixing”

Artificial Sweeteners2%

“I can be super picky about artificial flavors or the taste of artificial sweeteners”

Dilute/Watery1%

“Needs a lot of water”

Top return reasons

Taste-Overall19%

Flavor18%

Solubility12%

Nutritional Content11%

Leak-Proof10%

Advertised Vs Actual Product7%

Texture/Consistency-Overall5%

Ingredients-Overall4%

Dilute/Watery3%

Value For Money2%

Common questions

Is clear protein powder profitable to sell on Amazon United States?: The niche generates $7.4M/yr across 38 tracked products. 18 of 19 products launched in the last 360 days are still selling. 90-day search growth is +6.7%. Flapen's verdict: Launch it (70/100).
How competitive is the clear protein powder niche?: 12 brands and 39 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in clear protein powder?: Top complaints mined from reviews: Taste-Overall, Solubility, Flavor. The return rate is 0.1%.
When does demand for clear protein powder peak?: Demand peaks in Mar–Apr–May–Jun; the busiest month runs 2.4× the quietest.
What does it cost to enter the clear protein powder niche?: Listings span $13.60–$53.91; the average listing price is $33.31 (sweet spot $15–$100). The average incumbent carries 2,086 reviews — the moat a new listing must climb.