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Clear Mouthwash

Fail

The top 5 brands take 100% of clicks, so Clear Mouthwash is a Fail.

Flapen Score
28
28 / 100
Ranks 14,545 of 14,768 Health & Household niches · −21 vs the category median of 49
Market size
$47K/yr40K searches / yr
90-day growth
-25.4%search demand this quarter
Competition
96%top-5 click share · 4 brands · 38 sellers

Flapen Score

Clear Mouthwash against its category

The dotted line is the Health & Household average. Past it, Clear Mouthwash is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clear Mouthwash market on Amazon at a glance

Shoppers on Amazon United States searched for Clear Mouthwash 40K times last year and spent an estimated $47K. All 4 brands take every click. Demand peaks in Jan–Feb–Mar–Apr–May–Nov. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 16.6% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-25.4%
Conversion, latest week
16.6%
Market size, estimated
$47Ka year
Peak month
February15.8× the quietest month
Top search term
clear mouthwash13K searches a year

02 · Price

A sale here is worth $7.06.

Listings sell for $7.06 on average, from $4.91 to $9.12. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At $7.06 that is $7K to $9K a year per listing.

Average price
$7.06under the $15 to $100 sweet spot
Price range
$4.91–$9.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
1,000–1,250
Revenue per listing a year
$7K–$9K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #62 within Mouthwash. It carries 8,449 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#62in Mouthwash
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
8,449per listing
Listings tracked
6

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 110 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
110 months

Products

Top Clear Mouthwash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

38

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Brand 166%
  • Brand 224%
  • Brand 35%
  • Brand 44%

Demand

Clear Mouthwash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr, May, Nov · busiest ÷ quietest = 15.8×

Search terms

Top Clear Mouthwash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clear mouthwash13K/yr
  • act whitening mouthwash14K/yr
  • dye free mouthwash9K/yr
  • act whitening2K/yr
  • act whitening anticavity fluoride mouthwash2K/yr

Reviews and returns

What reviews say buyers love and hate about Clear Mouthwash

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Tooth Brightening”
8%of negative reviews mention “Sensitivity-Overall”
0.2%of orders come back
“Burns”
A buyer, on “Sensitivity-Overall”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Clear Mouthwash questions

Answered from the same tracked data.