Is clear mouthwash profitable to sell on Amazon United States?

The niche generates $47K/yr across 6 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -25.4%. Flapen's verdict: Skip it (28/100).

How competitive is the clear mouthwash niche?

4 brands and 38 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in clear mouthwash?

Top complaints mined from reviews: Sensitivity-Overall, Moist/Dry, Ingredients-Overall. The return rate is 0.2%.

When does demand for clear mouthwash peak?

Demand peaks in Jan–Feb–Mar–Apr–May–Nov; the busiest month runs 15.8× the quietest.

What does it cost to enter the clear mouthwash niche?

Listings span $4.91–$9.12; the average listing price is $7.06 (sweet spot $15–$100). The average incumbent carries 8,449 reviews — the moat a new listing must climb.

clear mouthwash

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible16.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad8,448.5

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad$7.06

avg listing price — sweet spot $15–$100

Market size

Bad$47K

$47K/yr · 40K searches

Growth

Bad-25.4%

90-day search growth — must beat 0% to launch

Competition

Bad96%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$4.91–$9.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, clear mouthwash is a $47K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Apr–May–Nov. Verdict: Skip it — 28/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

clear mouthwash market data

Units sold / yr: 8K–10K; avg 1,000–1,250/product
Revenue / yr: $56K–$71K; units × avg price
Conversion rate: 16.6%
Avg BSR: #62
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 7.7%
Avg brand age: 110 months
Avg seller age: 151 days

Competition & brand share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

ACT66%
Listerine24%
Crest5%
Amazon Basics4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -25.4% search growth over the last 90 days.

Peak months: Jan, Feb, Mar, Apr, May, Nov · busiest ÷ quietest = 15.8×

Open Trend

Top clear mouthwash search terms

clear mouthwash13K/yr -12.6%8.9% conv.
act whitening mouthwash14K/yr -39.9%24.6% conv.
dye free mouthwash9K/yr -7.7%3.4% conv.
act whitening2K/yr -36.9%24.1% conv.
act whitening anticavity fluoride mouthwash2K/yr -29.8%23.4% conv.

All search terms

Top clear mouthwash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ACT Whitening + Anticavity Fluoride Mouthwash 16.9 fl. oz. With Zero Alcohol Dye Free Gentle Mint

ACT$5.954.6★7,275 rev

Listerine Extra Mild Alcohol-Free Mouthwash Oral Rinse Powered by Essential Oils Kills 99.9% of Germs that Cause Bad Breath for A Clean* Mouth No Added Dyes Mild Cool Mint Flavor 1L

Listerine$6.664.7★13,109 rev

Listerine Mouthwash Total Care Anticavity Treatment for Adults Kills 99.9% of Bad Breath Germs Extra Mild Mint No Burn Alcohol Free Fluoride Mouthwash 33.8 fl oz

Listerine$8.654.6★305 rev

Crest Pro-Health Advanced Mouthwash Alcohol Free Extra Whitening Energizing Mint Flavor 946 mL (32 fl oz)

Crest$7.044.7★22,877 rev

ACT Dry Mouth Anticavity Zero Alcohol Fluoride Mouthwash Soothing Mint 33.8 fl. oz.

ACT$9.124.6★3,776 rev

Newest

by launch date

Listerine Extra Mild Alcohol-Free Mouthwash Oral Rinse Powered by Essential Oils Kills 99.9% of Germs that Cause Bad Breath for A Clean* Mouth No Added Dyes Mild Cool Mint Flavor 1L

Listerine$6.6613,109 rev

4mo ago

Listerine Mouthwash Total Care Anticavity Treatment for Adults Kills 99.9% of Bad Breath Germs Extra Mild Mint No Burn Alcohol Free Fluoride Mouthwash 33.8 fl oz

Listerine$8.65305 rev

4mo ago

Amazon Basics Teeth Whitening Mouthwash Alcohol-Free Clean Mint Breath Freshener 32 Fluid Ounces 1-Pack (Previously Solimo)

Amazon Basics$4.913,349 rev

4y ago

ACT Whitening + Anticavity Fluoride Mouthwash 16.9 fl. oz. With Zero Alcohol Dye Free Gentle Mint

ACT$5.957,275 rev

7y ago

Crest Pro-Health Advanced Mouthwash Alcohol Free Extra Whitening Energizing Mint Flavor 946 mL (32 fl oz)

Crest$7.0422,877 rev

10y ago

What buyers say about clear mouthwash

What buyers praise and complain about, mined from review topics.

What buyers love

Tooth Brightening12%

“Keeps my teeth white”

Value For Money10%

“much cheaper”

Cleansing9%

“its great my teeth are so clean”

Quality-Overall9%

“No complaints”

Advertised Vs Actual Product7%

“Works as advertised”

Alcohol Content6%

“Most comprehensive alcohol-free mouth rinse”

Breathability5%

“keeps my breath fresh”

Taste-Overall5%

“I just want a fresher taste”

Oral Hygiene5%

“still works as a good mouthwash”

Efficiency4%

“Effective, good”

What buyers complain about

Sensitivity-Overall8%

“Burns”

Moist/Dry7%

“makes my mouth feel very dry”

Ingredients-Overall6%

“I have some concern about a few of the ingredients in the product listing”

Alcohol Content6%

“No alcohol”

Ease Of Cleaning5%

“This new formula does not clean”

Taste-Overall4%

“Tastes chemical-y”

Color4%

“Lots of blue and green dyes, stains your teeth and tongue”

Size-Overall3%

“Very big container”

Strength3%

“This is too weak for me”

Value For Money3%

“I hate the price”

Top return reasons

Leak-Proof23%

Advertised Vs Actual Product19%

Size-Overall12%

Moist/Dry7%

Value For Money5%

Ingredients-Overall5%

Functionality-Overall4%

Taste-Overall2%

Oral Hygiene2%

Color2%

Common questions

Is clear mouthwash profitable to sell on Amazon United States?: The niche generates $47K/yr across 6 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -25.4%. Flapen's verdict: Skip it (28/100).
How competitive is the clear mouthwash niche?: 4 brands and 38 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in clear mouthwash?: Top complaints mined from reviews: Sensitivity-Overall, Moist/Dry, Ingredients-Overall. The return rate is 0.2%.
When does demand for clear mouthwash peak?: Demand peaks in Jan–Feb–Mar–Apr–May–Nov; the busiest month runs 15.8× the quietest.
What does it cost to enter the clear mouthwash niche?: Listings span $4.91–$9.12; the average listing price is $7.06 (sweet spot $15–$100). The average incumbent carries 8,449 reviews — the moat a new listing must climb.