Clear Mouthwash
FailThe top 5 brands take 100% of clicks, so Clear Mouthwash is a Fail.
- Flapen Score
- 28 / 100Ranks 14,545 of 14,768 Health & Household niches · −21 vs the category median of 4928
- Market size
- $47K/yr40K searches / yr
- 90-day growth
- -25.4%search demand this quarter
- Competition
- 96%top-5 click share · 4 brands · 38 sellers
Flapen Score
Clear Mouthwash against its category
The dotted line is the Health & Household average. Past it, Clear Mouthwash is stronger. Inside it, weaker.
Market
The Clear Mouthwash market on Amazon at a glance
Shoppers on Amazon United States searched for Clear Mouthwash 40K times last year and spent an estimated $47K. All 4 brands take every click. Demand peaks in Jan–Feb–Mar–Apr–May–Nov. Flapen scores it 28 out of 100, a Fail.
01 · Demand
An estimated 16.6% of those searches ended in a purchase.
Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.
- Searches, last 12 months
- 40K
- Growth, 90 days vs prior 90
- -25.4%
- Conversion, latest week
- 16.6%
- Market size, estimated
- $47Ka year
- Peak month
- February15.8× the quietest month
- Top search term
- clear mouthwash13K searches a year
02 · Price
A sale here is worth $7.06.
Listings sell for $7.06 on average, from $4.91 to $9.12. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At $7.06 that is $7K to $9K a year per listing.
- Average price
- $7.06under the $15 to $100 sweet spot
- Price range
- $4.91–$9.12
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $7K–$9K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #62 within Mouthwash. It carries 8,449 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 7.7%
- Average rank
- #62in Mouthwash
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 8,449per listing
- Listings tracked
- 6
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 110 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 110 months
Products
Top Clear Mouthwash products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
38
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Brand 166%
- Brand 224%
- Brand 35%
- Brand 44%
Demand
Clear Mouthwash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, Apr, May, Nov · busiest ÷ quietest = 15.8×
Search terms
Top Clear Mouthwash search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- clear mouthwash13K/yr
- act whitening mouthwash14K/yr
- dye free mouthwash9K/yr
- act whitening2K/yr
- act whitening anticavity fluoride mouthwash2K/yr
Reviews and returns
What reviews say buyers love and hate about Clear Mouthwash
We read the reviews and the return reasons for every product selling here.
“Burns”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Clear Mouthwash questions
Answered from the same tracked data.









