Is clear calamine lotion profitable to sell on Amazon United States?

The niche generates $92K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +135.5%. Flapen's verdict: Skip it (49/100).

How competitive is the clear calamine lotion niche?

7 brands and 63 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in clear calamine lotion?

Top complaints mined from reviews: Allergies, Itch Relief, Functionality-Overall. The return rate is 0.1%.

What does it cost to enter the clear calamine lotion niche?

Listings span $3.98–$31.96; the average listing price is $11.79 (sweet spot $15–$100). The average incumbent carries 6,124 reviews — the moat a new listing must climb.

clear calamine lotion

Skip it

A concentrated shelf (top 5 take 90% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Growth

Incredible+135.5%

90-day search growth — must beat 0% to launch

Conversion

Incredible14.0%

search→purchase rate — share of searches ending in a sale

Price range

Good$3.98–$31.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$11.79

avg listing price — sweet spot $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,123.67

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$92K

$92K/yr · 56K searches

Competition

Bad90%

top-5 click share — a locked-up shelf

Brand share

Bad96%

top-5 brand share — brand-locked demand

Signals Trending

According to Flapen's Amazon United States niche tracking, clear calamine lotion is a $92K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 49/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

clear calamine lotion market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: $94K–$118K; units × avg price
Conversion rate: 14.0%
Avg BSR: #222
Page quality: 0%
Prime: 78%
Sponsored: 56%
Out of stock: 1.8%
Avg brand age: 94 months
Avg seller age: 140 days

Competition & brand share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 flat

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

Calagel34%
Leader27%
Amazon Basics15%
Caladryl14%
Benadryl6%
SALVE2%
Open — no brand owns it (1 brand, 2%)

Demand

Weekly Amazon search volume, last 45 weeks — +135.5% search growth over the last 90 days.

Open Trend

Top clear calamine lotion search terms

calamine lotion clear18K/yr +85.6%12.9% conv.
clear calamine lotion17K/yr +147.8%11.0% conv.
calagel6K/yr +249.1%16.5% conv.
calagel anti-itch gel4K/yr +228.4%20.1% conv.
clear calamine lotion for itching5K/yr +58.2%12.6% conv.
tecnu calagel2K/yr +674.5%18.1% conv.
calamine clear3K/yr +145.0%9.4% conv.

All search terms

Top clear calamine lotion products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tecnu Calagel Anti-Itch Gel Maximum Strength for Poison Ivy Rashes Bug Bites Stings and Minor Burns 6 oz

Calagel$10.124.6★6,122 rev

Leader Medicated Calamine Clear Lotion Anti-Itch External Analgesic Skin Protectant Relieves Minor Skin Irritations Poisen Ivy Poisen Oak Insect Bites 6 oz

Leader$8.614.7★324 rev

Amazon Basics Medicated Calamine Anti-Itch Lotion 6 Fluid Ounce 1-Pack for Insect Bites Poison Ivy and Rashes (Previously Solimo) (New Formula)

Amazon Basics$3.984.7★3,130 rev

Caladryl Clear Anti-Itch Lotion 6 oz. [1 Each (Single)]

Caladryl$10.104.7★345 rev

Benadryl Topical Itch Relief Gel Extra Strength Contains 2% Diphenhydramine HCl Soothing Relief from Scrapes Insect Bites Sunburn and More Great for Outdoors 3.5 fl oz

Benadryl$6.244.6★44,840 rev

Newest

by launch date

Calamine Clear Lotion for Itching and Rashes Relief 6 fl oz (Pack of 1) Boxed by Fusion Shop Store

FUSION SHOP STORE Smart choices, meaningful life!$16.511 rev

9mo ago

Salve Cureac Drying Lotion with Calamine Zinc Oxide & Sulphur - 1.01 fl oz / 30 ml | Acne & Spot Care Lotion for Clear & Balanced Skin

SALVE$6.32117 rev

2y ago

Amazon Basics Medicated Calamine Anti-Itch Lotion 6 Fluid Ounce 1-Pack for Insect Bites Poison Ivy and Rashes (Previously Solimo) (New Formula)

Amazon Basics$3.983,130 rev

2y ago

Leader Medicated Calamine Clear Lotion Anti-Itch External Analgesic Skin Protectant Relieves Minor Skin Irritations Poisen Ivy Poisen Oak Insect Bites 6 oz

Leader$8.61324 rev

4y ago

Tec Labs Tecnu calagel Anti-Itch Gel Maximum Strength Itch Relief for Rashes Bug Bites Stings & Minor Burn Relief 1/16 Ounce Packets 144 Count Dispenser Dispenser Box

Calagel$31.96193 rev

8y ago

What buyers say about clear calamine lotion

What buyers praise and complain about, mined from review topics.

What buyers love

Itch Relief22%

“Good for the itch”

Quality-Overall11%

“Excellent product”

Efficiency10%

“Works fast”

Allergies8%

“No skin irritation”

Value For Money8%

“Worth every penny”

Pest/Insect Control6%

“Got it for mosquitoes works”

Advertised Vs Actual Product4%

“Exactly what I wanted”

Ease Of Application2%

“Leaves a cool feeling when applied”

Ease Of Use2%

“Easy to Use”

Soothing Effect2%

“It keeps you sane”

What buyers complain about

Allergies19%

“Irritates the skin”

Itch Relief9%

“Makes itching worse”

Functionality-Overall9%

“Didn't work for me”

Dilute/Watery9%

“Watered down product”

Smell4%

“has a strong smell”

Quality-Overall3%

“Garbage”

Pest/Insect Control3%

“Not for bug bites”

Leak-Proof3%

“Bottle was cracked and leaked everywhere”

Thickness3%

“Wish the gel was a little thicker”

Value For Money2%

“Waste of money”

Top return reasons

Leak-Proof23%

Moist/Dry13%

Functionality-Overall13%

Product Condition10%

Color8%

Advertised Vs Actual Product6%

Stain Resistance4%

Defective Material/Parts4%

Storage Capacity4%

Dosage4%

Common questions

Is clear calamine lotion profitable to sell on Amazon United States?: The niche generates $92K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +135.5%. Flapen's verdict: Skip it (49/100).
How competitive is the clear calamine lotion niche?: 7 brands and 63 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in clear calamine lotion?: Top complaints mined from reviews: Allergies, Itch Relief, Functionality-Overall. The return rate is 0.1%.
What does it cost to enter the clear calamine lotion niche?: Listings span $3.98–$31.96; the average listing price is $11.79 (sweet spot $15–$100). The average incumbent carries 6,124 reviews — the moat a new listing must climb.