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Clear Calamine Lotion

Fail

The top 5 products take 90% of clicks, so Clear Calamine Lotion is a Fail.

Filters Trending
Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$92K/yr56K searches / yr
90-day growth
+135.5%search demand this quarter
Competition
90%top-5 click share · 7 brands · 63 sellers

Flapen Score

Clear Calamine Lotion against its category

The dotted line is the Health & Household average. Past it, Clear Calamine Lotion is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clear Calamine Lotion market on Amazon at a glance

Shoppers on Amazon United States searched for Clear Calamine Lotion 56K times last year and spent an estimated $92K. The top 5 brands take 96% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 14.0% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.0% of those searches ended in a purchase. Searches in the last 90 days moved +135.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
+135.5%
Conversion, latest week
14.0%
Market size, estimated
$92Ka year
Top search term
calamine lotion clear18K searches a year

02 · Price

A sale here is worth $11.79.

Listings sell for $11.79 on average, from $3.98 to $31.96. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $11.79 that is $6K to $9K a year per listing.

Average price
$11.79under the $15 to $100 sweet spot
Price range
$3.98–$31.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$6K–$9K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #222 within Itching & Rash Treatments. It carries 6,124 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
78%
Out of stock, average day
1.8%
Average rank
#222in Itching & Rash Treatments
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
6,124per listing
Listings tracked
9

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 94 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
94 months

Products

Top Clear Calamine Lotion products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 90% of clicks. A locked shelf that new listings rarely crack.

$0$9K$18K$28K$37K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

63

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

90%

Top 20: 100%

Open market

2%

  • Calagel34%
  • Leader27%
  • Amazon Basics15%
  • Caladryl14%
  • Benadryl6%
  • SALVE2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Clear Calamine Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26Prime Day '26SepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul · busiest ÷ quietest = 5.8× · 11 of 12 months tracked

Search terms

Top Clear Calamine Lotion search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • calamine lotion clear18K/yr
  • clear calamine lotion17K/yr
  • calagel6K/yr
  • calagel anti-itch gel4K/yr
  • clear calamine lotion for itching5K/yr
  • tecnu calagel2K/yr
  • calamine clear3K/yr

Reviews and returns

What reviews say buyers love and hate about Clear Calamine Lotion

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Itch Relief”
19%of negative reviews mention “Allergies”
0.1%of orders come back
“Irritates the skin”
A buyer, on “Allergies”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Clear Calamine Lotion questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data