Clear Calamine Lotion
FailThe top 5 products take 90% of clicks, so Clear Calamine Lotion is a Fail.
- Flapen Score
- 49 / 100Ranks 7,059 of 14,768 Health & Household niches · on the category median49
- Market size
- $92K/yr56K searches / yr
- 90-day growth
- +135.5%search demand this quarter
- Competition
- 90%top-5 click share · 7 brands · 63 sellers
Flapen Score
Clear Calamine Lotion against its category
The dotted line is the Health & Household average. Past it, Clear Calamine Lotion is stronger. Inside it, weaker.
Market
The Clear Calamine Lotion market on Amazon at a glance
Shoppers on Amazon United States searched for Clear Calamine Lotion 56K times last year and spent an estimated $92K. The top 5 brands take 96% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 14.0% of those searches ended in a purchase.
Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.0% of those searches ended in a purchase. Searches in the last 90 days moved +135.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.
- Searches, last 12 months
- 56K
- Growth, 90 days vs prior 90
- +135.5%
- Conversion, latest week
- 14.0%
- Market size, estimated
- $92Ka year
- Top search term
- calamine lotion clear18K searches a year
02 · Price
A sale here is worth $11.79.
Listings sell for $11.79 on average, from $3.98 to $31.96. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $11.79 that is $6K to $9K a year per listing.
- Average price
- $11.79under the $15 to $100 sweet spot
- Price range
- $3.98–$31.96
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $6K–$9K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
56% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #222 within Itching & Rash Treatments. It carries 6,124 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 78%
- Out of stock, average day
- 1.8%
- Average rank
- #222in Itching & Rash Treatments
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 6,124per listing
- Listings tracked
- 9
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 94 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 94 months
Products
Top Clear Calamine Lotion products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Tecnu Calagel Anti-Itch Gel Maximum Strength for Poison Ivy Rashes Bug Bites Stings and Minor Burns 6 oz
- Price
- $10.12
- Rating
- 4.6/5
- Reviews
- 6,122
- Age
- 20y ago

Leader Medicated Calamine Clear Lotion Anti-Itch External Analgesic Skin Protectant Relieves Minor Skin Irritations Poisen Ivy Poisen Oak Insect Bites 6 oz
- Price
- $8.61
- Rating
- 4.7/5
- Reviews
- 324
- Age
- 4y ago

Amazon Basics Medicated Calamine Anti-Itch Lotion 6 Fluid Ounce 1-Pack for Insect Bites Poison Ivy and Rashes (Previously Solimo) (New Formula)
- Price
- $3.98
- Rating
- 4.7/5
- Reviews
- 3,130
- Age
- 2y ago
![Caladryl Clear Anti-Itch Lotion 6 oz. [1 Each (Single)]](https://m.media-amazon.com/images/I/31vIclQWl9L.jpg)
Caladryl Clear Anti-Itch Lotion 6 oz. [1 Each (Single)]
- Price
- $10.10
- Rating
- 4.7/5
- Reviews
- 345
- Age
- 11y ago

Benadryl Topical Itch Relief Gel Extra Strength Contains 2% Diphenhydramine HCl Soothing Relief from Scrapes Insect Bites Sunburn and More Great for Outdoors 3.5 fl oz
- Price
- $6.24
- Rating
- 4.6/5
- Reviews
- 44,840
- Age
- 12y ago
Trending
estimated 90-day click momentum![Caladryl Clear Anti-Itch Lotion 6 oz. [1 Each (Single)]](https://m.media-amazon.com/images/I/31vIclQWl9L.jpg)
Caladryl Clear Anti-Itch Lotion 6 oz. [1 Each (Single)]
- Price
- $10.10
- Rating
- 4.7/5
- Reviews
- 345
- Age
- 11y ago

Salve Cureac Drying Lotion with Calamine Zinc Oxide & Sulphur - 1.01 fl oz / 30 ml | Acne & Spot Care Lotion for Clear & Balanced Skin
- Price
- $6.32
- Rating
- 3.9/5
- Reviews
- 117
- Age
- 2y ago

Calamine Clear Lotion for Itching and Rashes Relief 6 fl oz (Pack of 1) Boxed by Fusion Shop Store
- Price
- $16.51
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 9mo ago

Caladryl Clear Anti-Itch Lotion 6 fl oz Topical Analgesic & Skin Protectant with 1% Pramoxine HCI & Zinc Acetate Fast Relief for Poison Ivy Sunburn & Skin Irritation
- Price
- $12.24
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 13y ago

Benadryl Topical Itch Relief Gel Extra Strength Contains 2% Diphenhydramine HCl Soothing Relief from Scrapes Insect Bites Sunburn and More Great for Outdoors 3.5 fl oz
- Price
- $6.24
- Rating
- 4.6/5
- Reviews
- 44,840
- Age
- 12y ago
Newest
by launch date
Calamine Clear Lotion for Itching and Rashes Relief 6 fl oz (Pack of 1) Boxed by Fusion Shop Store
- Price
- $16.51
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 9mo ago

Salve Cureac Drying Lotion with Calamine Zinc Oxide & Sulphur - 1.01 fl oz / 30 ml | Acne & Spot Care Lotion for Clear & Balanced Skin
- Price
- $6.32
- Rating
- 3.9/5
- Reviews
- 117
- Age
- 2y ago

Amazon Basics Medicated Calamine Anti-Itch Lotion 6 Fluid Ounce 1-Pack for Insect Bites Poison Ivy and Rashes (Previously Solimo) (New Formula)
- Price
- $3.98
- Rating
- 4.7/5
- Reviews
- 3,130
- Age
- 2y ago

Leader Medicated Calamine Clear Lotion Anti-Itch External Analgesic Skin Protectant Relieves Minor Skin Irritations Poisen Ivy Poisen Oak Insect Bites 6 oz
- Price
- $8.61
- Rating
- 4.7/5
- Reviews
- 324
- Age
- 4y ago

Tec Labs Tecnu calagel Anti-Itch Gel Maximum Strength Itch Relief for Rashes Bug Bites Stings & Minor Burn Relief 1/16 Ounce Packets 144 Count Dispenser Dispenser Box
- Price
- $31.96
- Rating
- 4.6/5
- Reviews
- 193
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 90% of clicks. A locked shelf that new listings rarely crack.
Brands
7 flat
Sellers
63
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
90%
Top 20: 100%
Open market
2%
- Calagel34%
- Leader27%
- Amazon Basics15%
- Caladryl14%
- Benadryl6%
- SALVE2%
- Open — no brand owns it (1 brand, 2%)
Demand
Clear Calamine Lotion search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 5.8× · 11 of 12 months tracked
Search terms
Top Clear Calamine Lotion search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- calamine lotion clear18K/yr
- clear calamine lotion17K/yr
- calagel6K/yr
- calagel anti-itch gel4K/yr
- clear calamine lotion for itching5K/yr
- tecnu calagel2K/yr
- calamine clear3K/yr
Reviews and returns
What reviews say buyers love and hate about Clear Calamine Lotion
We read the reviews and the return reasons for every product selling here.
“Irritates the skin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Clear Calamine Lotion questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









