Cleaning Supplies
MaybeShoppers spend an estimated $14.3M a year here. But the average product has 38,266 reviews to catch up to, so Cleaning Supplies is a Maybe.
- Flapen Score
- 63 / 100Top 6% of 14,768 Health & Household niches · +14 vs the category median of 4963
- Market size
- $14.3M/yr17.5M searches / yr
- 90-day growth
- +2.8%search demand this quarter
- Competition
- 31%top-5 click share · 29 brands · 814 sellers
Flapen Score
Cleaning Supplies against its category
The dotted line is the Health & Household average. Past it, Cleaning Supplies is stronger. Inside it, weaker.
Market
The Cleaning Supplies market on Amazon at a glance
Shoppers on Amazon United States searched for Cleaning Supplies 17.5M times last year and spent an estimated $14.3M. The top 5 brands take 68% of clicks. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
An estimated 8.3% of those searches ended in a purchase.
Shoppers searched for this 17.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14.3M a year.
- Searches, last 12 months
- 17.5M
- Growth, 90 days vs prior 90
- +2.8%
- Conversion, latest week
- 8.3%
- Market size, estimated
- $14.3Ma year
- Peak month
- July1.4× the quietest month
- Top search term
- cleaning supplies7.0M searches a year
02 · Price
A sale here is worth $9.91.
Listings sell for $9.91 on average, from $3.02 to $41.48. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 12,500 to 15,000 of them. At $9.91 that is $124K to $149K a year per listing.
- Average price
- $9.91under the $15 to $100 sweet spot
- Price range
- $3.02–$41.48
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 12,500–15,000
- Revenue per listing a year
- $124K–$149K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within All-Purpose Cleaners. It carries 38,266 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #16in All-Purpose Cleaners
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 38,266per listing
- Listings tracked
- 60
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Cleaning Supplies products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
29 falling
Sellers
814
Top-5 brand share
68%
Top 20: 96%
Top-5 click share
31%
Top 20: 67%
Open market
27%
- Brand 124%
- Brand 217%
- Brand 317%
- Brand 45%
- Brand 55%
- Brand 65%
Demand
Cleaning Supplies search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Cleaning Supplies search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cleaning supplies7.0M/yr
- bathroom cleaner2.0M/yr
- cleaning1.5M/yr
- all purpose cleaner1.0M/yr
- cleaning spray693K/yr
- bathroom cleaning supplies682K/yr
- cleaner498K/yr
- cleaning tools828K/yr
- multipurpose cleaner434K/yr
- household cleaning361K/yr
Reviews and returns
What reviews say buyers love and hate about Cleaning Supplies
We read the reviews and the return reasons for every product selling here.
“Hard to clean”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cleaning Supplies questions
Answered from the same tracked data.