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Cleaning Soap

Fail

The top 5 brands take 100% of clicks, so Cleaning Soap is a Fail.

Flapen Score
39
39 / 100
Ranks 12,636 of 14,768 Health & Household niches · −10 vs the category median of 49
Market size
$95K/yr33K searches / yr
90-day growth
-2.0%search demand this quarter
Competition
89%top-5 click share · 5 brands · 88 sellers

Flapen Score

Cleaning Soap against its category

The dotted line is the Health & Household average. Past it, Cleaning Soap is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cleaning Soap market on Amazon at a glance

Shoppers on Amazon United States searched for Cleaning Soap 33K times last year and spent an estimated $95K. All 5 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 17.1% of those searches ended in a purchase.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-2.0%
Conversion, latest week
17.1%
Market size, estimated
$95Ka year
Top search term
windex multisurface cleaner refill12K searches a year

02 · Price

A sale here is worth $17.06.

Listings sell for $17.06 on average, from $3.34 to $52.67. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $17.06 that is $9K to $13K a year per listing.

Average price
$17.06inside the $15 to $100 sweet spot
Price range
$3.34–$52.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
$9K–$13K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

38% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #306 within All-Purpose Cleaners. It carries 12,798 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
75%
Out of stock, average day
4.5%
Average rank
#306in All-Purpose Cleaners
Average rating
4.75 starsAmazon United States average 4.42 stars
Average reviews
12,798per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
77 months

Products

Top Cleaning Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

88

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Brand 176%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 53%

Demand

Cleaning Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.4× · 9 of 12 months tracked

Search terms

Top Cleaning Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • windex multisurface cleaner refill12K/yr
  • cleaning spray refill6K/yr
  • bathroom cleaner concentrate4K/yr
  • multi surface cleaner refill4K/yr
  • yellow windex refill3K/yr
  • natural cleaner concentrate3K/yr

Reviews and returns

What reviews say buyers love and hate about Cleaning Soap

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Ease Of Cleaning”
27%of negative reviews mention “Smell”
0.1%of orders come back
“its hard to get the smell out”
A buyer, on “Smell”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Cleaning Soap questions

Answered from the same tracked data.