Cleaning Soap
FailThe top 5 brands take 100% of clicks, so Cleaning Soap is a Fail.
- Flapen Score
- 39 / 100Ranks 12,636 of 14,768 Health & Household niches · −10 vs the category median of 4939
- Market size
- $95K/yr33K searches / yr
- 90-day growth
- -2.0%search demand this quarter
- Competition
- 89%top-5 click share · 5 brands · 88 sellers
Flapen Score
Cleaning Soap against its category
The dotted line is the Health & Household average. Past it, Cleaning Soap is stronger. Inside it, weaker.
Market
The Cleaning Soap market on Amazon at a glance
Shoppers on Amazon United States searched for Cleaning Soap 33K times last year and spent an estimated $95K. All 5 brands take every click. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 17.1% of those searches ended in a purchase.
Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.
- Searches, last 12 months
- 33K
- Growth, 90 days vs prior 90
- -2.0%
- Conversion, latest week
- 17.1%
- Market size, estimated
- $95Ka year
- Top search term
- windex multisurface cleaner refill12K searches a year
02 · Price
A sale here is worth $17.06.
Listings sell for $17.06 on average, from $3.34 to $52.67. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $17.06 that is $9K to $13K a year per listing.
- Average price
- $17.06inside the $15 to $100 sweet spot
- Price range
- $3.34–$52.67
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $9K–$13K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
38% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #306 within All-Purpose Cleaners. It carries 12,798 reviews at 4.75 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 38%
- Prime listings
- 75%
- Out of stock, average day
- 4.5%
- Average rank
- #306in All-Purpose Cleaners
- Average rating
- 4.75 starsAmazon United States average 4.42 stars
- Average reviews
- 12,798per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 77 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 77 months
Products
Top Cleaning Soap products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
88
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Brand 176%
- Brand 28%
- Brand 37%
- Brand 46%
- Brand 53%
Demand
Cleaning Soap search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.4× · 9 of 12 months tracked
Search terms
Top Cleaning Soap search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- windex multisurface cleaner refill12K/yr
- cleaning spray refill6K/yr
- bathroom cleaner concentrate4K/yr
- multi surface cleaner refill4K/yr
- yellow windex refill3K/yr
- natural cleaner concentrate3K/yr
Reviews and returns
What reviews say buyers love and hate about Cleaning Soap
We read the reviews and the return reasons for every product selling here.
“its hard to get the smell out”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cleaning Soap questions
Answered from the same tracked data.









