Is cleaning powder profitable to sell on Amazon United States?

The niche generates $1.5M/yr across 26 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.2%. Flapen's verdict: Worth a look (52/100).

How competitive is the cleaning powder niche?

8 brands and 488 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in cleaning powder?

Top complaints mined from reviews: Ease Of Cleaning, Leak-Proof, Value For Money. The return rate is 0.1%.

When does demand for cleaning powder peak?

Demand peaks in Jul–Sep; the busiest month runs 2.8× the quietest.

What does it cost to enter the cleaning powder niche?

Listings span $1.54–$22.19; the average listing price is $9.08 (sweet spot $15–$100). The average incumbent carries 7,599 reviews — the moat a new listing must climb.

cleaning powder

Worth a look

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible14.6%

search→purchase rate — share of searches ending in a sale

Market size

Great$1.5M

$1.5M/yr · 1.2M searches

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$1.54–$22.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+1.2%

90-day search growth — must beat 0% to launch

Avg price

Okay$9.08

avg listing price — sweet spot $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad7,599.15

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, cleaning powder is a $1.5M/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jul–Sep. Verdict: Worth a look — 52/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

cleaning powder market data

Units sold / yr: 150K–200K; avg 5,000–6,000/product
Revenue / yr: $1.4M–$1.8M; units × avg price
Conversion rate: 14.6%
Avg BSR: #359
Page quality: 0%
Prime: 69%
Sponsored: 58%
Out of stock: 0.0%
Avg brand age: 66 months
Avg seller age: 143 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 flat

Sellers

488

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

Ajax40%
BON AMI31%
Bar Keepers Friend17%
Comet7%
GLOBAL PACKING SOLUTIONS2%
LYNIQUE1%
Open — no brand owns it (2 brands, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.2% search growth over the last 90 days.

Peak months: Jul, Sep · busiest ÷ quietest = 2.8×

Open Trend

Top cleaning powder search terms

ajax powder cleanser334K/yr -1.9%14.0% conv.
ajax287K/yr +4.7%9.0% conv.
bon ami130K/yr -0.3%19.1% conv.
bon ami powder cleanser original67K/yr +0.2%23.5% conv.
ajax powder cleanser with bleach43K/yr -5.3%14.1% conv.
bar keepers friend powder cleanser24K/yr +183.4%16.7% conv.
bar keepers friend cleanser powder36K/yr -44.0%17.5% conv.
bar keepers friend powder34K/yr -1.2%15.5% conv.
powder cleaner26K/yr +19.5%6.5% conv.
ajax powder25K/yr +32.1%7.2% conv.

All search terms

Top cleaning powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ajax Powder Cleanser with Bleach - 21 ounce (Pack of 12)

Ajax$15.204.4★1,155 rev

Ajax Powder Cleanser with Bleach 14 oz (396 g)

Ajax$4.594.6★3,937 rev

BON AMI Powder Cleanser for Kitchens & Bathrooms - All Types of Surfaces Cleans Grime & Dirt Polishes Surfaces Absorbs Odors (2 Pack)

BON AMI$10.174.7★7,979 rev

BON AMI Powder Cleanser for Kitchens & Bathrooms - All Types of Surfaces Cleans Grime & Dirt Polishes Surfaces Absorbs Odors (Single 1 Pack)

BON AMI$6.484.7★7,979 rev

Bar Keepers Friend Powder Cleanser 12 oz x 2 Multipurpose Cleaner Degreaser & Remover for Burnt Stainless Steel Pots and Pans Rust Stains Hard Water Deposits & Soap Scum

Bar Keepers Friend$14.534.7★11,367 rev

Newest

by launch date

Ajax Professional Heavy Duty Oxygen Bleach Powder Cleanser 21 Oz (Pack of 2) bundled with Micro Fiber Cloth

GLOBAL PACKING SOLUTIONS$20.6442 rev

1y ago

Comet Bleach Cleaner with Bleach Removes Tough Stains Scratch Free 50% More Cleaning Power 2 Pack by LYNIQUE

LYNIQUE$4.89717 rev

1y ago

Ajax Powder Cleanser with Bleach - 21 ounce (Pack of 12)

Ajax$15.201,155 rev

3y ago

Comet Cleanser Lavender 21 Ounce

Comet$6.221,426 rev

4y ago

Bar Keepers Friend Powder Cleanser 12 oz x 2 Multipurpose Cleaner Degreaser & Remover for Burnt Stainless Steel Pots and Pans Rust Stains Hard Water Deposits & Soap Scum

Bar Keepers Friend$14.5311,367 rev

7y ago

What buyers say about cleaning powder

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning31%

“Cleans Really Well”

Quality-Overall14%

“Reliable product”

Value For Money12%

“Amazing Value”

Efficiency7%

“Effective”

Advertised Vs Actual Product6%

“As advertised”

Smell6%

“Fresh scent”

Ease Of Use3%

“Very easy to use and cleans quickly”

Cleansing2%

“Cleanser is great”

Brightness/Shine/Glow2%

“Makes Everything Shine”

Product Condition1%

“Looks Brand New”

What buyers complain about

Ease Of Cleaning13%

“Doesnt clean anything”

Leak-Proof12%

“it was leaking”

Value For Money7%

“Too expensive”

Functionality-Overall6%

“not effective”

Stain Resistance6%

“Bathtub had some stains that would go away with normal cleaning”

Smell5%

“Terrible Smell”

De-Grease3%

“grease comes right off”

Advertised Vs Actual Product3%

“False description”

Quality-Overall3%

“Bad quality”

Burnt/Roasted/Overbaked2%

“pans which had some natural burn marks from cooking”

Top return reasons

Leak-Proof56%

Value For Money11%

Advertised Vs Actual Product5%

Ease Of Cleaning5%

Functionality-Overall4%

Cleaning Modes3%

Defective Material/Parts3%

Size-Overall2%

Smell1%

Ease Of Use1%

Common questions

Is cleaning powder profitable to sell on Amazon United States?: The niche generates $1.5M/yr across 26 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.2%. Flapen's verdict: Worth a look (52/100).
How competitive is the cleaning powder niche?: 8 brands and 488 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in cleaning powder?: Top complaints mined from reviews: Ease Of Cleaning, Leak-Proof, Value For Money. The return rate is 0.1%.
When does demand for cleaning powder peak?: Demand peaks in Jul–Sep; the busiest month runs 2.8× the quietest.
What does it cost to enter the cleaning powder niche?: Listings span $1.54–$22.19; the average listing price is $9.08 (sweet spot $15–$100). The average incumbent carries 7,599 reviews — the moat a new listing must climb.