Cleaning Paste

Shoppers searched for this 3.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.2M a year.

Searches, last 12 months

3.4M

Growth, 90 days vs prior 90

-8.1%

Conversion, latest week

11.4%

Market size, estimated

$4.2Ma year

Peak month

February9.2× the quietest month

Top search term

pink stuff1.1M searches a year

Listings sell for $10.81 on average, from $3.79 to $24.82. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 25,000 to 30,000 of them. At $10.81 that is $270K to $324K a year per listing.

Average price

$10.81under the $15 to $100 sweet spot

Price range

$3.79–$24.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

400K–500K

Units per listing a year

25,000–30,000

Revenue per listing a year

$270K–$324K

Returns

0.3%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #42 within All-Purpose Cleaners. It carries 44,088 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

2.4%

Average rank

#42in All-Purpose Cleaners

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

44,088per listing

Listings tracked

14

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

42 months