Is cleaning paste profitable to sell on Amazon United States?

The niche generates $4.2M/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.1%. Flapen's verdict: Worth a look (50/100).

How competitive is the cleaning paste niche?

3 brands and 42 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in cleaning paste?

Top complaints mined from reviews: Ease Of Cleaning, Functionality-Overall, Smell. The return rate is 0.3%.

When does demand for cleaning paste peak?

Demand peaks in Jan–Feb–Jun; the busiest month runs 9.2× the quietest.

What does it cost to enter the cleaning paste niche?

Listings span $3.79–$24.82; the average listing price is $10.81 (sweet spot $15–$100). The average incumbent carries 44,088 reviews — the moat a new listing must climb.

cleaning paste

Worth a look

Shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Market size

Incredible$4.2M

$4.2M/yr · 3.4M searches

Conversion

Great11.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay$3.79–$24.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$10.81

avg listing price — sweet spot $15–$100

Competition

Bad73%

top-5 click share — a locked-up shelf

Growth

Bad-8.1%

90-day search growth — must beat 0% to launch

Review moat

Bad44,088

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, cleaning paste is a $4.2M/yr Amazon United States market (3.4M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Jun. Verdict: Worth a look — 50/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

cleaning paste market data

Units sold / yr: 400K–500K; avg 25,000–30,000/product
Revenue / yr: $4.3M–$5.4M; units × avg price
Conversion rate: 11.4%
Avg BSR: #42
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 2.4%
Avg brand age: 42 months
Avg seller age: 143 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Stardrops89%
The Pink Stuff6%
Shadazzle5%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.1% search growth over the last 90 days.

Peak months: Jan, Feb, Jun · busiest ÷ quietest = 9.2×

Open Trend

Top cleaning paste search terms

pink stuff1.1M/yr +21.4%12.3% conv.
the pink stuff812K/yr -16.3%11.3% conv.
the pink stufg67K/yr >1,000%0.1% conv.
pink cleaning supplies178K/yr -2.5%2.6% conv.
pink stuff cleaner579K/yr -70.7%15.2% conv.
the pink stuff cleaning paste141K/yr -37.4%14.3% conv.
shadazzle natural all purpose cleaner25K/yr +357.1%7.6% conv.
scrub daddy power paste87K/yr -36.0%1.2% conv.
scrub daddy paste49K/yr +9.3%2.0% conv.
shadazzle55K/yr -43.6%4.9% conv.

All search terms

Top cleaning paste products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Stardrops The Pink Stuff Cleaning Paste 500g Multi Purpose Cleaner for Kitchen Bathroom Tiles Glass Shower Oven Sink Stainless Steel Removes Grease Grime & Stains

Stardrops$5.674.4★240,853 rev

Stardrops - The Pink Stuff - The Miracle Multi-Purpose Cleaner Spray- 25.36 Fl Oz

Stardrops$5.674.4★46,099 rev

Stardrops- The Pink Stuff Miracle Cleaning Paste - SQeeZY Scrubber Sponge Bundle

Stardrops$9.344.4★240,853 rev

Stardrops The Pink Stuff Ultimate Cleaning Pack Miracle Cleaning Paste Multi-Purpose Spray & Bathroom Foam Cuts Grease Removes Stains Cleans Kitchens Bathrooms and More

Stardrops$24.824.6★1,662 rev

Shadazzle Natural All Purpose Cleaner and Polish Lemon Scent 1 Pack

Shadazzle$14.954.1★9,178 rev

Newest

by launch date

The Pink Stuff The Miracle Squeezable Cleaning Paste 300g Easy to Rinse Multi Purpose Cleaner for Kitchen Bathroom Cooktops Tiles Sinks Showers and More

Stardrops$5.78464 rev

6mo ago

Stardrops - The Pink Stuff Bathroom Cleaning Kit Cleaning Paste Bathroom Foam Spray Toilet Foaming Powder SQeeZY Sponge & 3 Microfiber Cloths Tough on Stains Grease & Soap Scum

Stardrops$23.271,018 rev

1y ago

Stardrops The Pink Stuff Ultimate Cleaning Pack Miracle Cleaning Paste Multi-Purpose Spray & Bathroom Foam Cuts Grease Removes Stains Cleans Kitchens Bathrooms and More

Stardrops$24.821,662 rev

1y ago

Stardrops- The Pink Stuff Miracle Cleaning Paste - SQeeZY Scrubber Sponge Bundle

Stardrops$9.34240,853 rev

1y ago

Stardrops - The Pink Stuff - The Miracle All Purpose Floor Cleaner 33.8fl oz

Stardrops$6.929,384 rev

2y ago

What buyers say about cleaning paste

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning31%

“Cleans Well”

Smell13%

“Nice fruity smell”

Quality-Overall11%

“EXCELLENT product”

Efficiency7%

“Works ok”

Color5%

“Whites whiter”

Value For Money4%

“Great value”

Ease Of Use4%

“Easy to Handle”

Advertised Vs Actual Product3%

“As advertised”

Cleansing2%

“it cleans so well”

De-Grease2%

“removes grease easily”

What buyers complain about

Ease Of Cleaning20%

“Doesn't clean well”

Functionality-Overall19%

“Does not work as stated”

Smell9%

“Strong smell”

Stain Resistance7%

“Gets Stains”

Value For Money6%

“Not worth the price”

Advertised Vs Actual Product3%

“False advertising”

Quality-Overall3%

“complete garbage”

Color3%

“some were actually brown”

Residue2%

“Leaves behind horrible residue”

De-Grease2%

“Not for use on every surface or good on grease”

Top return reasons

Functionality-Overall21%

Advertised Vs Actual Product20%

Smell10%

Leak-Proof10%

Value For Money6%

Ease Of Cleaning5%

Moist/Dry5%

Stain Resistance3%

Product Condition3%

Size-Overall3%

Common questions

Is cleaning paste profitable to sell on Amazon United States?: The niche generates $4.2M/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.1%. Flapen's verdict: Worth a look (50/100).
How competitive is the cleaning paste niche?: 3 brands and 42 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in cleaning paste?: Top complaints mined from reviews: Ease Of Cleaning, Functionality-Overall, Smell. The return rate is 0.3%.
When does demand for cleaning paste peak?: Demand peaks in Jan–Feb–Jun; the busiest month runs 9.2× the quietest.
What does it cost to enter the cleaning paste niche?: Listings span $3.79–$24.82; the average listing price is $10.81 (sweet spot $15–$100). The average incumbent carries 44,088 reviews — the moat a new listing must climb.

cleaning paste

cleaning paste market data

Competition & brand share

Demand & seasonality

Top cleaning paste search terms

Top cleaning paste products on Amazon

Top sellers

Newest

Trending

What buyers say about cleaning paste

What buyers love

What buyers complain about

Top return reasons

Common questions

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