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Clean Up

Fail

Shoppers spend an estimated $44K a year here, so Clean Up is a Fail.

Flapen Score
44
44 / 100
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Market size
$44K/yr49K searches / yr
90-day growth
+15.1%search demand this quarter
Competition
68%top-5 click share · 14 brands · 155 sellers

Flapen Score

Clean Up against its category

The dotted line is the Health & Household average. Past it, Clean Up is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clean Up market on Amazon at a glance

Shoppers on Amazon United States searched for Clean Up 49K times last year and spent an estimated $44K. The top 5 brands take 76% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
+15.1%
Conversion, latest week
5.9%
Market size, estimated
$44Ka year
Top search term
unscented disinfecting wipes21K searches a year

02 · Price

A sale here is worth $15.13.

Listings sell for $15.13 on average, from $3.22 to $61.16. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $15.13 that is $2K to $4K a year per listing.

Average price
$15.13inside the $15 to $100 sweet spot
Price range
$3.22–$61.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #145 within Antibiotics & Antiseptics. It carries 15,659 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
87%
Out of stock, average day
0.8%
Average rank
#145in Antibiotics & Antiseptics
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
15,659per listing
Listings tracked
23

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
83 months

Products

Top Clean Up products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 flat

Sellers

155

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

68%

Top 20: 97%

Open market

18%

  • Brand 122%
  • Brand 220%
  • Brand 315%
  • Brand 410%
  • Brand 59%
  • Brand 66%

Demand

Clean Up search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.6× · 11 of 12 months tracked

Search terms

Top Clean Up search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • unscented disinfecting wipes21K/yr
  • disinfecting wipes unscented9K/yr
  • unscented cleaning wipes7K/yr
  • fragrance free disinfecting wipes6K/yr
  • fragrance free cleaning wipes4K/yr
  • unscented disinfectant wipes3K/yr

Reviews and returns

What reviews say buyers love and hate about Clean Up

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Ease Of Cleaning”
23%of negative reviews mention “Leak-Proof”
0.1%of orders come back
“Arrived leaking”
A buyer, on “Leak-Proof”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Clean Up questions

Answered from the same tracked data.