Clean Up
FailShoppers spend an estimated $44K a year here, so Clean Up is a Fail.
- Flapen Score
- 44 / 100Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 4944
- Market size
- $44K/yr49K searches / yr
- 90-day growth
- +15.1%search demand this quarter
- Competition
- 68%top-5 click share · 14 brands · 155 sellers
Flapen Score
Clean Up against its category
The dotted line is the Health & Household average. Past it, Clean Up is stronger. Inside it, weaker.
Market
The Clean Up market on Amazon at a glance
Shoppers on Amazon United States searched for Clean Up 49K times last year and spent an estimated $44K. The top 5 brands take 76% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 5.9% of those searches ended in a purchase.
Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.
- Searches, last 12 months
- 49K
- Growth, 90 days vs prior 90
- +15.1%
- Conversion, latest week
- 5.9%
- Market size, estimated
- $44Ka year
- Top search term
- unscented disinfecting wipes21K searches a year
02 · Price
A sale here is worth $15.13.
Listings sell for $15.13 on average, from $3.22 to $61.16. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $15.13 that is $2K to $4K a year per listing.
- Average price
- $15.13inside the $15 to $100 sweet spot
- Price range
- $3.22–$61.16
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #145 within Antibiotics & Antiseptics. It carries 15,659 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 87%
- Out of stock, average day
- 0.8%
- Average rank
- #145in Antibiotics & Antiseptics
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 15,659per listing
- Listings tracked
- 23
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 83 months
Products
Top Clean Up products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sani-Cloth AF3 Surface Disinfecting Wipes Fragrance Free Alcohol-Free Large Canister 160 Wipes
- Price
- $12.61
- Rating
- 4.8/5
- Reviews
- 273
- Age
- 12y ago

CloroxPro Clorox EcoClean Disinfecting Wipes Multipurpose 100% Plant Based Cleaning Cloths Antibacterial Disinfectant Safe for Multi Surface Use 75 Count
- Price
- $8.38
- Rating
- 4.6/5
- Reviews
- 702
- Age
- 2y ago

Clorox Free & Clear Cleaning Wipes Light Lemon Scent 75 Count Pack of 3 (Pack May Vary)
- Price
- $17.57
- Rating
- 4.8/5
- Reviews
- 5,802
- Age
- 5y ago

LYSOL Disinfecting Wipes All Purpose Cleaner Multi-Surface Antibacterial Cleaning Wipes Household Cleaning Supplies Dorm Essentials Crisp Linen Scent 80 ct.
- Price
- $4.80
- Rating
- 4.8/5
- Reviews
- 36,555
- Age
- 8y ago

The Honest Company Fragrance-Free Sanitizing Alcohol Wipes Antibacterial with Aloe Kills 99% of Germs 150 Count
- Price
- $14.06
- Rating
- 4.6/5
- Reviews
- 8,802
- Age
- 6y ago
Trending
estimated 90-day click momentum
PURELL Healthcare Disinfecting Wipes 72 Wipes/Pack Surface Disinfection
- Price
- $10.72
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 5mo ago

Benefect Botanical Disinfecting Wipes - (170 Wipe Count) Natural No Residue - Antibacterial Disinfectant Multi-Surface Cleaning and Sanitizing Wipes
- Price
- $22.85
- Rating
- 4.5/5
- Reviews
- 2,431
- Age
- 1y ago

Mediwiper 20 Count Alcohol-Free Sanitizing Wipes Disinfecting Large Unscented Wet Wipes Bulk Hand Sanitizer (20 Wipes 100 Wipes (20 * 5))
- Price
- $17.80
- Rating
- 4.6/5
- Reviews
- 388
- Age
- 6y ago

Clorox Healthcare VersaSure Cleaner Disinfectant Wipes 6.75 x 8 85 Count Canister (Package May Vary)
- Price
- $11.92
- Rating
- 4.7/5
- Reviews
- 106
- Age
- 8y ago

Amazon Basics Disinfecting Wipes Lemon Scent for Sanitizing Cleaning & Deodorizing 255 Count (3 Packs of 85) Packaging May Vary
- Price
- $10.35
- Rating
- 4.7/5
- Reviews
- 93,089
- Age
- 7y ago
Newest
by launch date
PURELL Healthcare Disinfecting Wipes 72 Wipes/Pack Surface Disinfection
- Price
- $10.72
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 5mo ago

Benefect Botanical Disinfecting Wipes - (170 Wipe Count) Natural No Residue - Antibacterial Disinfectant Multi-Surface Cleaning and Sanitizing Wipes
- Price
- $22.85
- Rating
- 4.5/5
- Reviews
- 2,431
- Age
- 1y ago

CloroxPro Clorox EcoClean Disinfecting Wipes Multipurpose 100% Plant Based Cleaning Cloths Antibacterial Disinfectant Safe for Multi Surface Use 75 Count
- Price
- $8.38
- Rating
- 4.6/5
- Reviews
- 702
- Age
- 2y ago

WIPESPLUS Cleaning Wipes All Purpose Food Contact - No Rinse No Residue Quick Dry Formula Disinfecting Wipes For Restaurants Foodservice Schools - Canister 100 Count
- Price
- $11.60
- Rating
- 4.6/5
- Reviews
- 328
- Age
- 2y ago

Seventh Generation Multi-Surface Wipes 70 Count Pack of 3 Garden Mint Plant-Based Cleaning Wipes No Harsh Fumes or Residue Safe Around Kids
- Price
- $16.64
- Rating
- 4.8/5
- Reviews
- 2,604
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 flat
Sellers
155
Est. top-5 brand share
76%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 97%
Open market
18%
- PDI22%
- Clorox20%
- CloroxPro15%
- Lysol10%
- The Honest Company9%
- Amazon Basics6%
Demand
Clean Up search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.6× · 11 of 12 months tracked
Search terms
Top Clean Up search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- unscented disinfecting wipes21K/yr
- disinfecting wipes unscented9K/yr
- unscented cleaning wipes7K/yr
- fragrance free disinfecting wipes6K/yr
- fragrance free cleaning wipes4K/yr
- unscented disinfectant wipes3K/yr
Reviews and returns
What reviews say buyers love and hate about Clean Up
We read the reviews and the return reasons for every product selling here.
“Arrived leaking”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Clean Up questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









