Is clean simple eats protein powder profitable to sell on Amazon United States?

The niche generates $13.9M/yr across 43 tracked products. 15 of 16 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Worth a look (64/100).

How competitive is the clean simple eats protein powder niche?

6 brands and 558 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in clean simple eats protein powder?

Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.

When does demand for clean simple eats protein powder peak?

Demand peaks in Jan–Feb–Mar; the busiest month runs 3.8× the quietest.

What does it cost to enter the clean simple eats protein powder niche?

Listings span $24.11–$69.24; the average listing price is $47.98 (sweet spot $15–$100). The average incumbent carries 756 reviews — the moat a new listing must climb.

clean simple eats protein powder

Worth a look

Shows a $13.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$13.9M

$13.9M/yr · 7.6M searches

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Price range

Incredible$24.11–$69.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$47.98

avg listing price — sweet spot $15–$100

Competition

Great39%

top-5 click share — an open shelf

Review moat

Good756.49

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-6.0%

90-day search growth — must beat 0% to launch

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, clean simple eats protein powder is a $13.9M/yr Amazon United States market (7.6M searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Worth a look — 64/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

clean simple eats protein powder market data

Units sold / yr: 300K–400K; avg 10,000–12,500/product
Revenue / yr: $14.4M–$19.2M; units × avg price
Conversion rate: 3.8%
Avg BSR: #39
Page quality: 0%
Prime: 100%
Sponsored: 84%
Out of stock: 7.7%
Avg brand age: 63 months
Avg seller age: 128 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

6 rising

Sellers

558

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

39%

Top 20: 80%

Open market

FlavCity32%
Clean Simple Eats28%
Truvani16%
JUST INGREDIENTS12%
Ballerina Farm11%
Flexfinity2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 66 weeks — -6.0% search growth over the last 90 days.

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 3.8×

Open Trend

Top clean simple eats protein powder search terms

clean simple eats protein powder1.5M/yr +6.1%4.0% conv.
flavcity protein powder1.2M/yr -35.3%5.8% conv.
truvani protein powder817K/yr +15.0%6.1% conv.
just ingredients protein powder755K/yr +20.5%3.0% conv.
just ingredients561K/yr +15.7%0.9% conv.
flav city protein powder471K/yr -12.8%5.1% conv.
ballerina farm protein powder382K/yr +16.4%8.1% conv.
clean simple eats448K/yr -5.2%2.1% conv.
flavcity475K/yr -29.5%3.5% conv.
truvani268K/yr +14.1%5.0% conv.

All search terms

Top clean simple eats protein powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Clean Simple Eats Whey Isolate Protein Powder Variety Pack Naturally Sweetened Zero Added Sugar 20g 100% GrassFed Protein Powder with Digestive Enzymes GlutenFree Non GMO 10 Single Serve Pack

Clean Simple Eats$32.134.5★929 rev

Truvani$39.154.2★1,367 rev

FlavCity Vanilla All in One Protein Shake Powder - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings

FlavCity$56.364.4★3,504 rev

Clean Simple Eats Whey Protein Powder Simply Vanilla Flavor Naturally Sweetened 100% Grass Fed Protein Powder with Digestive Enzymes & No Artificial Ingredients Gluten Free 30 Servings

Clean Simple Eats$61.244.6★1,313 rev

FlavCity Grass Fed Whey Chocolate Protein Powder - Chocolate Peanut Butter - 25g Protein & 10g Collagen - Made with Organic Cocoa & Coconut Milk - Gluten Free & No Added Sugars (20 Servings)

FlavCity$56.264.4★2,516 rev

Newest

by launch date

JUST INGREDIENTS Protein Powder Sample Pack 10 Single Serve Stick Packs Grass-Fed Whey Protein 22-24g Protein No Sugar Added No Artificial Sweeteners Gluten-Free Keto-Friendly

JUST INGREDIENTS$47.46154 rev

3mo ago

FlavCity All in One Protein Shake Powder Packets - On the Go Meal Alternative + 25g Protein & 10g Collagen Made with Organic Reishi & Cordyceps Mushrooms - No Added Sugars Variety 10 Pack

FlavCity$34.79132 rev

3mo ago

Just Ingredients Vanilla Bean Protein Powder Smooth Clean Protein Blend | Flexfinity Shake Kit with Cup Straw & Stirrer

Flexfinity$44.8021 rev

4mo ago

Ballerina Farm Grass Fed Whey Protein Powder 4 Flavor Variety Pack 24g Protein with Collagen Peptides Bovine Colostrum Hemp Hearts & Prebiotic Fiber No Artificial Ingredients 12 Servings

Ballerina Farm$48.58185 rev

6mo ago

Ballerina Farm Grass Fed Whey Protein Powder Vanilla Bean 24g Protein with Collagen Peptides Bovine Colostrum Hemp Hearts & Prebiotic Fiber No Added Sugar or Artificial Ingredients 20 Servings

Ballerina Farm$59.45225 rev

6mo ago

What buyers say about clean simple eats protein powder

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall28%

“Delicious Smoothie”

Nutritional Content18%

“Good amount of protein”

Flavor16%

“Delicious vanilla flavor”

Quality-Overall4%

“The quality is REALLY great and clean”

Ingredients-Overall4%

“Best ingredients”

Solubility3%

“Mixes easily”

Blend/Ratio3%

“Blends well”

Value For Money1%

“Great value”

Sweetness1%

“it's perfectly sweetened”

Texture/Consistency-Overall1%

“Creamy texture”

What buyers complain about

Taste-Overall23%

“DOES NOT TASTE GOOD”

Value For Money11%

“Costs too much”

Flavor9%

“Weird flavor”

Nutritional Content5%

“The calories per serving are insane”

Sweetness4%

“Cloyingly Sweet”

Solubility3%

“Hard to dissolve”

Texture/Consistency-Overall3%

“Chalky Texture”

Artificial Sweeteners2%

“It tastes like artificial sweeter”

Smell1%

“The product smells rancid”

Quality-Overall1%

“Poor Quality Control”

Common questions

Is clean simple eats protein powder profitable to sell on Amazon United States?: The niche generates $13.9M/yr across 43 tracked products. 15 of 16 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Worth a look (64/100).
How competitive is the clean simple eats protein powder niche?: 6 brands and 558 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in clean simple eats protein powder?: Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.
When does demand for clean simple eats protein powder peak?: Demand peaks in Jan–Feb–Mar; the busiest month runs 3.8× the quietest.
What does it cost to enter the clean simple eats protein powder niche?: Listings span $24.11–$69.24; the average listing price is $47.98 (sweet spot $15–$100). The average incumbent carries 756 reviews — the moat a new listing must climb.