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Clean Bars

Fail

The top 5 brands take 100% of clicks, so Clean Bars is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$118K/yr58K searches / yr
90-day growth
+2.1%search demand this quarter
Competition
69%top-5 click share · 3 brands · 25 sellers

Flapen Score

Clean Bars against its category

The dotted line is the Health & Household average. Past it, Clean Bars is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clean Bars market on Amazon at a glance

Shoppers on Amazon United States searched for Clean Bars 58K times last year and spent an estimated $118K. All 3 brands take every click. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $118K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
+2.1%
Conversion, latest week
6.6%
Market size, estimated
$118Ka year
Peak month
June2.0× the quietest month
Top search term
clean bars23K searches a year

02 · Price

A sale here is worth $31.28.

Listings sell for $31.28 on average, from $19.56 to $52.25. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $31.28 that is $8K to $16K a year per listing.

Average price
$31.28inside the $15 to $100 sweet spot
Price range
$19.56–$52.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$8K–$16K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 23% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #268 within Nutrition Bars & Drinks. It carries 199 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
23%
Out of stock, average day
3.2%
Average rank
#268in Nutrition Bars & Drinks
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
199per listing
Listings tracked
13

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
72 months

Products

Top Clean Bars products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 rising

Sellers

25

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Brand 189%
  • Brand 210%
  • Brand 32%
  • Open — no brand owns it (0%)

Demand

Clean Bars search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.0×

Search terms

Top Clean Bars search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clean bars23K/yr
  • ready clean bars11K/yr
  • clean bars protein18K/yr
  • clean granola bars6K/yr

Reviews and returns

What reviews say buyers love and hate about Clean Bars

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Taste-Overall”
10%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Average taste”
A buyer, on “Taste-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Clean Bars questions

Answered from the same tracked data.