Clay Heating Pad
FailThe top 5 products take 100% of clicks, so Clay Heating Pad is a Fail.
- Flapen Score
- 33 / 100Ranks 14,104 of 14,768 Health & Household niches · −16 vs the category median of 4933
- Market size
- $59K/yr37K searches / yr
- 90-day growth
- -28.3%search demand this quarter
- Competition
- 100%top-5 click share · 4 brands · 29 sellers
Flapen Score
Clay Heating Pad against its category
The dotted line is the Health & Household average. Past it, Clay Heating Pad is stronger. Inside it, weaker.
Market
The Clay Heating Pad market on Amazon at a glance
Shoppers on Amazon United States searched for Clay Heating Pad 37K times last year and spent an estimated $59K. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 9.2% of those searches ended in a purchase.
Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -28.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.
- Searches, last 12 months
- 37K
- Growth, 90 days vs prior 90
- -28.3%
- Conversion, latest week
- 9.2%
- Market size, estimated
- $59Ka year
- Peak month
- December1.6× the quietest month
- Top search term
- clay heating pad12K searches a year
02 · Price
A sale here is worth $17.46.
Listings sell for $17.46 on average, from $16.03 to $20.18. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $17.46 that is $2K to $4K a year per listing.
- Average price
- $17.46inside the $15 to $100 sweet spot
- Price range
- $16.03–$20.18
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #1,059 within Hot & Cold Therapies. It carries 7,432 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 10.7%
- Average rank
- #1,059in Hot & Cold Therapies
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 7,432per listing
- Listings tracked
- 5
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Clay Heating Pad products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
29
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 165%
- Brand 228%
- Brand 34%
- Brand 43%
- Open — no brand owns it (0%)
Demand
Clay Heating Pad search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Search terms
Top Clay Heating Pad search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- clay heating pad12K/yr
- thermipaq12K/yr
- thermipaq reusable hot cold pack ice pack5K/yr
- clay heating pad microwavable8K/yr
Reviews and returns
What reviews say buyers love and hate about Clay Heating Pad
We read the reviews and the return reasons for every product selling here.
“Broke after 1 month”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Clay Heating Pad questions
Answered from the same tracked data.









