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Cla

Maybe

An estimated 0.0% of orders come back. But buyers convert on only 2.0% of searches, so Cla is a Maybe.

Flapen Score
56
56 / 100
Top 21% of 14,768 Health & Household niches · +7 vs the category median of 49
Market size
$668K/yr1.6M searches / yr
90-day growth
+21.0%search demand this quarter
Competition
61%top-5 click share · 14 brands · 25 sellers

Flapen Score

Cla against its category

The dotted line is the Health & Household average. Past it, Cla is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cla market on Amazon at a glance

Shoppers on Amazon United States searched for Cla 1.6M times last year and spent an estimated $668K. The top 5 brands take 75% of clicks. Demand peaks in Jun. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $668K a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
+21.0%
Conversion, latest week
2.0%
Market size, estimated
$668Ka year
Peak month
June1.9× the quietest month
Top search term
cla1.4M searches a year

02 · Price

A sale here is worth $21.60.

Listings sell for $21.60 on average, from $10.21 to $47.68. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $21.60 that is $32K to $43K a year per listing.

Average price
$21.60inside the $15 to $100 sweet spot
Price range
$10.21–$47.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
$32K–$43K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #241 within Essential Fatty Acids. It carries 4,838 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
3.0%
Average rank
#241in Essential Fatty Acids
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
4,838per listing
Listings tracked
21

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
85 months

Products

Top Cla products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 flat

Sellers

25

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

61%

Top 20: 99%

Open market

19%

  • Brand 133%
  • Brand 220%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Cla search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KBlack Friday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.9×

Search terms

Top Cla search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cla1.4M/yr
  • cla supplements41K/yr
  • cla supplements weight loss for women16K/yr
  • conjugated linoleic acid12K/yr
  • claa7K/yr
  • linoleic acid7K/yr
  • tonalin cla6K/yr
  • cla 10004K/yr
  • cla pills6K/yr
  • cla supplements for men3K/yr

Reviews and returns

What reviews say buyers love and hate about Cla

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“It also doesnt taste like how I remembered it to be”
A buyer, on “Taste-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Cla questions

Answered from the same tracked data.