Citrus Mouthwash

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $518K a year.

Searches, last 12 months

170K

Growth, 90 days vs prior 90

-8.2%

Conversion, latest week

14.1%

Market size, estimated

$518Ka year

Peak month

January1.3× the quietest month

Top search term

listerine original44K searches a year

Listings sell for $21.60 on average, from $6.83 to $44.09. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 6,000 to 8,000 of them. At $21.60 that is $130K to $173K a year per listing.

Average price

$21.60inside the $15 to $100 sweet spot

Price range

$6.83–$44.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

6,000–8,000

Revenue per listing a year

$130K–$173K

Returns

0.0%of orders · Amazon United States median 2.1%

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #53 within Mouthwash. It carries 4,859 reviews at 4.80 stars, so a new listing needs social proof before a better product.

Sponsored listings

33%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#53in Mouthwash

Average rating

4.80 starsAmazon United States average 4.42 stars

Average reviews

4,859per listing

Listings tracked

3

The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

77 months