citrus mouthwash
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$21.60avg listing price — sweet spot $15–$100
Price range
Great$6.83–$44.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$518K$518K/yr · 170K searches
Review moat
Bad4,859avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, citrus mouthwash is a $518K/yr Amazon United States market (170K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
citrus mouthwash market data
- Units sold / yr
- 25K–30K
- avg 6,000–8,000/product
- Revenue / yr
- $540K–$648K
- units × avg price
- Conversion rate
- 14.1%
- Avg BSR
- #53
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 33%
- Out of stock
- 0.0%
- Avg brand age
- 77 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 falling
Sellers
56
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Listerine100%
Demand & seasonality
Weekly Amazon search volume, last 92 weeks — -8.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top citrus mouthwash search terms
- listerine original44K/yr
- listerine original mouthwash21K/yr
- listerine mouthwash original24K/yr
- yellow listerine16K/yr
- original listerine mouthwash15K/yr
- original listerine9K/yr
- brown listerine10K/yr
- citrus mouthwash5K/yr
- brown listerine mouthwash6K/yr
- listerine citrus mouthwash3K/yr
Top citrus mouthwash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Listerine Original Intense Antiseptic Oral Care Mouthwash to Kill 99.9% of Germs that Cause Bad Breath Plaque and Gingivitis ADA-Accepted Mouthwash Intense Original Flavored Oral Rinse 1 L
Listerine$6.834.8★9,275 rev
Listerine Original Intense Antiseptic Oral Care Mouthwash to Kill 99.9% of Germs that Cause Bad Breath Plaque and Gingivitis ADA-Accepted Mouthwash Intense Original Flavored Oral Rinse 1L X 2
Listerine$13.894.8★2,651 rev
Listerine Original Intense Antiseptic Oral Care Mouthwash to Kill 99.9% of Germs that Cause Bad Breath Plaque and Gingivitis ADA-Accepted Mouthwash Intense Original Flavored Oral Rinse 1.5 L
Listerine$44.094.8★2,651 rev
Newest
by launch dateListerine Original Intense Antiseptic Oral Care Mouthwash to Kill 99.9% of Germs that Cause Bad Breath Plaque and Gingivitis ADA-Accepted Mouthwash Intense Original Flavored Oral Rinse 1L X 2
Listerine$13.892,651 rev
Listerine Original Intense Antiseptic Oral Care Mouthwash to Kill 99.9% of Germs that Cause Bad Breath Plaque and Gingivitis ADA-Accepted Mouthwash Intense Original Flavored Oral Rinse 1.5 L
Listerine$44.092,651 rev
Listerine Original Intense Antiseptic Oral Care Mouthwash to Kill 99.9% of Germs that Cause Bad Breath Plaque and Gingivitis ADA-Accepted Mouthwash Intense Original Flavored Oral Rinse 1 L
Listerine$6.839,275 rev
Trending
90-day click momentumListerine Original Intense Antiseptic Oral Care Mouthwash to Kill 99.9% of Germs that Cause Bad Breath Plaque and Gingivitis ADA-Accepted Mouthwash Intense Original Flavored Oral Rinse 1L X 2
Listerine$13.894.8★
Listerine Original Intense Antiseptic Oral Care Mouthwash to Kill 99.9% of Germs that Cause Bad Breath Plaque and Gingivitis ADA-Accepted Mouthwash Intense Original Flavored Oral Rinse 1 L
Listerine$6.834.8★
Listerine Original Intense Antiseptic Oral Care Mouthwash to Kill 99.9% of Germs that Cause Bad Breath Plaque and Gingivitis ADA-Accepted Mouthwash Intense Original Flavored Oral Rinse 1.5 L
Listerine$44.094.8★
What buyers say about citrus mouthwash
What buyers praise and complain about, mined from review topics.What buyers love
“It has a good reputation”
“Good value”
“It works as advertised”
“breath smell good”
“Clean and refreshes”
“It is incredibly effective”
“This is a really big bottle”
“Works as Designed”
“Such a simple thing”
“it kill germs way more than the other colors available”
What buyers complain about
“I bought this same product 5 times previously this is the first time the bottle came smaller the one I ordered is supposed to be 1.5 litters I just clicked to reorder”
“I woke up with worse breath than usual”
“I almost gave up at first because it made my mouth dry”
“It burns as first”
“less strong than mint version”
“Just a TAD Misleading”
“Not user friendly for seniors”
“There was liquid spilled into the box”
“Burns from the alcohol”
“not great as a rinse”
Common questions
- Is citrus mouthwash profitable to sell on Amazon United States?
- The niche generates $518K/yr across 3 tracked products. 90-day search growth is -8.2%. Flapen's verdict: Skip it (43/100).
- How competitive is the citrus mouthwash niche?
- 1 brands and 56 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in citrus mouthwash?
- Top complaints mined from reviews: Size-Overall, Breathability, Moist/Dry. The return rate is 0.0%.
- When does demand for citrus mouthwash peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the citrus mouthwash niche?
- Listings span $6.83–$44.09; the average listing price is $21.60 (sweet spot $15–$100). The average incumbent carries 4,859 reviews — the moat a new listing must climb.