Citrus Air Freshener
MaybeAn estimated 0.3% of orders come back. But the average product has 10,767 reviews to catch up to, so Citrus Air Freshener is a Maybe.
- Flapen Score
- 52 / 100Top 36% of 14,768 Health & Household niches · +3 vs the category median of 4952
- Market size
- $90K/yr74K searches / yr
- 90-day growth
- +6.9%search demand this quarter
- Competition
- 54%top-5 click share · 13 brands · 251 sellers
Flapen Score
Citrus Air Freshener against its category
The dotted line is the Health & Household average. Past it, Citrus Air Freshener is stronger. Inside it, weaker.
Market
The Citrus Air Freshener market on Amazon at a glance
Shoppers on Amazon United States searched for Citrus Air Freshener 74K times last year and spent an estimated $90K. The top 5 brands take 80% of clicks. Demand peaks in Jun–Sep. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 8.6% of those searches ended in a purchase.
Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.
- Searches, last 12 months
- 74K
- Growth, 90 days vs prior 90
- +6.9%
- Conversion, latest week
- 8.6%
- Market size, estimated
- $90Ka year
- Peak month
- September2.9× the quietest month
- Top search term
- citrus air freshener23K searches a year
02 · Price
A sale here is worth $14.14.
Listings sell for $14.14 on average, from $2.16 to $35.82. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $14.14 that is $1K to $4K a year per listing.
- Average price
- $14.14under the $15 to $100 sweet spot
- Price range
- $2.16–$35.82
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$4K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #120 within Air Fresheners. It carries 10,767 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 92%
- Out of stock, average day
- 2.6%
- Average rank
- #120in Air Fresheners
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 10,767per listing
- Listings tracked
- 24
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Citrus Air Freshener products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
251
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
54%
Top 20: 96%
Open market
15%
- Brand 142%
- Brand 215%
- Brand 310%
- Brand 48%
- Brand 55%
- Brand 65%
- Open — no brand owns it (7 brands, 15%)
Demand
Citrus Air Freshener search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Sep · busiest ÷ quietest = 2.9×
Search terms
Top Citrus Air Freshener search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- citrus air freshener23K/yr
- orange air freshener22K/yr
- orange room spray7K/yr
- citrus scent5K/yr
- orange scented air freshener4K/yr
- orange air freshener spray4K/yr
- orange bathroom spray3K/yr
- citrus odor eliminator4K/yr
- citrus air fresheners for home3K/yr
Reviews and returns
What reviews say buyers love and hate about Citrus Air Freshener
We read the reviews and the return reasons for every product selling here.
“Smell is extremely strong”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Citrus Air Freshener questions
Answered from the same tracked data.









