citronella lotion
Worth a lookShows demand growing +223.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+223.7%90-day search growth — must beat 0% to launch
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Price range
Okay$5.80–$23.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$246K$246K/yr · 184K searches
Avg price
Okay$11.29avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad70%top-5 click share — a locked-up shelf
Review moat
Bad11,533avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, citronella lotion is a $246K/yr Amazon United States market (184K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 56/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
citronella lotion market data
- Units sold / yr
- 20K–25K
- avg 1,000–1,250/product
- Revenue / yr
- $226K–$282K
- units × avg price
- Conversion rate
- 11.8%
- Avg BSR
- #88
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 5.6%
- Avg brand age
- 72 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 rising
Sellers
103
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
8%
- OFF!39%
- Sawyer23%
- Boogie13%
- Proven10%
- SALLYEANDER5%
- AVON5%
- Open — no brand owns it (5 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +223.7% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 6.9×
Top citronella lotion search terms
- bug repellent lotion42K/yr
- mosquito lotion16K/yr
- bug lotion12K/yr
- off lotion14K/yr
- mosquito cream12K/yr
- off botanicals insect repellent14K/yr
- bug lotion repellent11K/yr
- deet lotion10K/yr
- off botanicals9K/yr
- mosquito lotion repellent8K/yr
Top citronella lotion products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sawyer Products SP564 Premium Insect Repellent with 20% Picaridin Lotion 4-Ounce
Sawyer$10.484.6★24,580 rev
OFF! Insect Repellent Lotion for Adults & Kids Fragrance-Free Picaridin Bug Repellent for Everyday DEET-Free Protection from Mosquitoes and Ticks 3.8 oz
OFF!$6.664.7★1,549 rev
Boogie Insect Repellent Lotion for Mosquitoes Ticks & Flies - 6 fl oz - DEET Alternative Mosquito Repellent - Up to 14-Hour Protection - Fragrance-Free
Boogie$11.494.7★2,690 rev
OFF! Clean Feel Insect Repellent Clear Gel with 20% Picaridin - DEET-Free Protection from Mosquitoes & Ticks Odor-Free Pest Control For Camping - 3.8 oz
OFF!$6.394.4★587 rev
OFF! Botanicals Insect Repellent Bug Spray & Mosquito Repellent 4 Oz
OFF!$6.064.5★8,998 rev
Newest
by launch dateOFF! Insect Repellent Lotion for Adults & Kids Fragrance-Free Picaridin Bug Repellent for Everyday DEET-Free Protection from Mosquitoes and Ticks 3.8 oz
OFF!$6.661,549 rev
Proven Insect Repellent Lotion for Mosquitoes Ticks & Black Flies - (2 Pack) 2 fl oz - DEET Alternative Mosquito Repellent - Up to 14-Hour Protection - Travel Size for Camping or Hiking - Odorless
Proven$15.622,134 rev
Babyganics Mosquito Repellent Lotion Made with Plant and Essential Oils Non-Greasy 4oz
BabyGanics$12.34681 rev
OFF! Clean Feel Insect Repellent Clear Gel with 20% Picaridin - DEET-Free Protection from Mosquitoes & Ticks Odor-Free Pest Control For Camping - 3.8 oz
OFF!$6.39587 rev
Boogie Insect Repellent Lotion for Mosquitoes Ticks & Flies - 6 fl oz - DEET Alternative Mosquito Repellent - Up to 14-Hour Protection - Fragrance-Free
Boogie$11.492,690 rev
Trending
90-day click momentumProven Insect Repellent Lotion for Mosquitoes Ticks & Black Flies - (2 Pack) 2 fl oz - DEET Alternative Mosquito Repellent - Up to 14-Hour Protection - Travel Size for Camping or Hiking - Odorless
Proven$15.624.6★
Proven Insect Repellent Lotion Keep Mosquitoes Ticks and Flies Off DEET Alternative Repellent Up to 14-Hour Protection Great for Camping or Hiking 6 Ounce Gentle Scent Lotion
Proven$15.194.6★
OFF! Clean Feel Insect Repellent Clear Gel with 20% Picaridin - DEET-Free Protection from Mosquitoes & Ticks Odor-Free Pest Control For Camping - 3.8 oz
OFF!$6.394.4★
AVON Skin So Soft Bug Guard Plus IR3535 Insect Repellent Moisturizing Lotion Gentle Breeze SPF 30 Lotion 2-in-1 Sunscreen & DEET-Free Bug Repellent with Vitamin E & Aloe Travel Size 4.2 fl oz
AVON$23.514.6★
Sawyer Products SP520 Premium Family Insect Repellent Controlled Release 20% DEET Lotion 4-Ounce
Sawyer Products$8.234.5★
What buyers say about citronella lotion
What buyers praise and complain about, mined from review topics.What buyers love
“Keeps bugs away”
“of excellent health product”
“no strong smell”
“Theyre pretty effective”
“STOPS THE ITCHING”
“As advertised”
“Easy to Use”
“good value”
“Great on children with allergies”
“Definitely notice that it's extra strength”
What buyers complain about
“still was bitten by numerous mosquitoes”
“Wasn't quite effective”
“Has a slight scent”
“so itchy”
“Waste of money”
“doesnt last as long as I though”
“Did not relieve itching”
“Small bottle”
“Leaks”
“The consistency of water”
Top return reasons
Common questions
- Is citronella lotion profitable to sell on Amazon United States?
- The niche generates $246K/yr across 17 tracked products. 90-day search growth is +223.7%. Flapen's verdict: Worth a look (56/100).
- How competitive is the citronella lotion niche?
- 11 brands and 103 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in citronella lotion?
- Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Smell. The return rate is 0.9%.
- When does demand for citronella lotion peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 6.9× the quietest.
- What does it cost to enter the citronella lotion niche?
- Listings span $5.80–$23.51; the average listing price is $11.29 (sweet spot $15–$100). The average incumbent carries 11,533 reviews — the moat a new listing must climb.