Citronella Diffuser

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved +245.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months

37K

Growth, 90 days vs prior 90

+245.7%

Conversion, latest week

9.5%

Market size, estimated

$80Ka year

Peak month

July17.5× the quietest month

Top search term

patio egg10K searches a year

Listings sell for $22.74 on average, from $9.78 to $35.95. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $22.74 that is $6K to $11K a year per listing.

Average price

$22.74inside the $15 to $100 sweet spot

Price range

$9.78–$35.95

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

250–500

Revenue per listing a year

$6K–$11K

Returns

1.8%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #392 within Aromatherapy. It carries 2,625 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

91%

Out of stock, average day

8.3%

Average rank

#392in Aromatherapy

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

2,625per listing

Listings tracked

11

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

41 months