Cinnamon Toothpaste
MaybeAn estimated 0.3% of orders come back. But the products selling today already average 4.7★, so Cinnamon Toothpaste is a Maybe.
- Flapen Score
- 53 / 100Top 32% of 14,768 Health & Household niches · +4 vs the category median of 4953
- Market size
- $570K/yr262K searches / yr
- 90-day growth
- +13.4%search demand this quarter
- Competition
- 60%top-5 click share · 11 brands · 702 sellers
Flapen Score
Cinnamon Toothpaste against its category
The dotted line is the Health & Household average. Past it, Cinnamon Toothpaste is stronger. Inside it, weaker.
Market
The Cinnamon Toothpaste market on Amazon at a glance
Shoppers on Amazon United States searched for Cinnamon Toothpaste 262K times last year and spent an estimated $570K. The top 5 brands take 89% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 15.5% of those searches ended in a purchase.
Shoppers searched for this 262K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.5% of those searches ended in a purchase. Searches in the last 90 days moved +13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $570K a year.
- Searches, last 12 months
- 262K
- Growth, 90 days vs prior 90
- +13.4%
- Conversion, latest week
- 15.5%
- Market size, estimated
- $570Ka year
- Peak month
- May1.3× the quietest month
- Top search term
- cinnamon toothpaste140K searches a year
02 · Price
A sale here is worth $14.05.
Listings sell for $14.05 on average, from $5.10 to $23.96. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $14.05 that is $21K to $28K a year per listing.
- Average price
- $14.05under the $15 to $100 sweet spot
- Price range
- $5.10–$23.96
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $21K–$28K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
48% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #336 within Toothpaste. It carries 7,160 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 48%
- Prime listings
- 90%
- Out of stock, average day
- 0.0%
- Average rank
- #336in Toothpaste
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 7,160per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Cinnamon Toothpaste products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Crest Complete Cinnamon Rush 5.4 Ounce (3 Pack)
- Price
- $19.91
- Rating
- 4.8/5
- Reviews
- 5,410
- Age
- 12y ago

Crest Cinnamon Toothpaste 6 Ounce Pack of 2
- Price
- $15.61
- Rating
- 4.8/5
- Reviews
- 5,410
- Age
- 14y ago

Crest Plus Complete + Whitening Cinnamon Rush Expressions 5.4 oz 2 Boxes
- Price
- $14.41
- Rating
- 4.8/5
- Reviews
- 1,324
- Age
- 5y ago

(Pack of 3) Colgate Sparkling White Cinnamint Gel Toothpaste 4 Oz
- Price
- $9.12
- Rating
- 4.7/5
- Reviews
- 340
- Age
- 12y ago

Dr. Sheffields Original Toothpaste Cinnamon Fluoride Free Toothpaste Certified Natural Toothpaste Great Tasting Cinnamon Flavor 2-Pack
- Price
- $13.93
- Rating
- 4.4/5
- Reviews
- 1,547
- Age
- 6y ago
Trending
estimated 90-day click momentum
Crest Cavity Protection Toothpaste Regular - 8.2 oz Pack of 5
- Price
- $17.83
- Rating
- 4.8/5
- Reviews
- 658
- Age
- 8y ago

Crest Plus Complete + Whitening Cinnamon Rush Expressions 5.4 oz 2 Boxes
- Price
- $14.41
- Rating
- 4.8/5
- Reviews
- 1,324
- Age
- 5y ago

Marvis Cinnamon Mint Toothpaste 3.8 oz
- Price
- $10.24
- Rating
- 4.5/5
- Reviews
- 3,181
- Age
- 21y ago

Crest Plus Complete + Whitening Cinnamon Rush Expressions 5.4 oz (4 Pack) 5.4 Ounce (Pack of 4)
- Price
- $23.96
- Rating
- 4.8/5
- Reviews
- 5,410
- Age
- 4y ago

(Pack of 3) Colgate Sparkling White Cinnamint Gel Toothpaste 4 Oz
- Price
- $9.12
- Rating
- 4.7/5
- Reviews
- 340
- Age
- 12y ago
Newest
by launch date
Boka Fluoride Free Toothpaste Nano Hydroxyapatite Toothpaste Appropriate for Sensitive Teeth - for Adult Oral Care - Cinnamon Mint Flavor 4 Fl Oz 1Pk
- Price
- $12.12
- Rating
- 4.5/5
- Reviews
- 59,113
- Age
- 3y ago

Colgate Cinnamint Fluoride Toothpaste with Cinnamon and Natural Mint Flavor Deep Tooth and Gum Cleaning Gel with Gentle Whitening Fights Cavities and Plaque Kids and Adults 5 Pack
- Price
- $14.50
- Rating
- 4.7/5
- Reviews
- 516
- Age
- 4y ago

Crest Plus Complete + Whitening Cinnamon Rush Expressions 5.4 oz (4 Pack) 5.4 Ounce (Pack of 4)
- Price
- $23.96
- Rating
- 4.8/5
- Reviews
- 5,410
- Age
- 4y ago

Crest Plus Complete + Whitening Cinnamon Rush Expressions 5.4 oz 2 Boxes
- Price
- $14.41
- Rating
- 4.8/5
- Reviews
- 1,324
- Age
- 5y ago

Dr. Sheffields Original Toothpaste Cinnamon Fluoride Free Toothpaste Certified Natural Toothpaste Great Tasting Cinnamon Flavor 2-Pack
- Price
- $13.93
- Rating
- 4.4/5
- Reviews
- 1,547
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
702
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 99%
Open market
9%
- Crest59%
- Colgate16%
- Himalaya7%
- Dr. Sheffield's5%
- NOW Foods2%
- Marvis2%
- Open — no brand owns it (5 brands, 9%)
Demand
Cinnamon Toothpaste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Cinnamon Toothpaste search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cinnamon toothpaste140K/yr
- crest cinnamon toothpaste39K/yr
- cinnamon toothpaste for adults21K/yr
- toothpaste cinnamon15K/yr
- crest cinnamon toothpaste for adults13K/yr
- colgate cinnamon toothpaste8K/yr
- cinnamon crest toothpaste5K/yr
- toothpaste cinnamon flavor5K/yr
- crest cinnamon4K/yr
- crest cinnamon expressions toothpaste3K/yr
Reviews and returns
What reviews say buyers love and hate about Cinnamon Toothpaste
We read the reviews and the return reasons for every product selling here.
“A little expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cinnamon Toothpaste questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









