cinnamon toothpaste
Worth a lookShows low returns (0.3%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.05avg listing price — sweet spot $15–$100
Market size
Good$570K$570K/yr · 262K searches
Price range
Okay$5.10–$23.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+13.4%90-day search growth — must beat 0% to launch
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad7,160.19avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, cinnamon toothpaste is a $570K/yr Amazon United States market (262K searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
cinnamon toothpaste market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- $422K–$562K
- units × avg price
- Conversion rate
- 15.5%
- Avg BSR
- #336
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 48%
- Out of stock
- 0.0%
- Avg brand age
- 72 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
702
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
60%
Top 20: 99%
Open market
9%
- Crest59%
- Colgate16%
- Himalaya7%
- Dr. Sheffield's5%
- NOW Foods2%
- Marvis2%
- Open — no brand owns it (5 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top cinnamon toothpaste search terms
- cinnamon toothpaste140K/yr
- crest cinnamon toothpaste39K/yr
- cinnamon toothpaste for adults21K/yr
- toothpaste cinnamon15K/yr
- crest cinnamon toothpaste for adults13K/yr
- colgate cinnamon toothpaste8K/yr
- cinnamon crest toothpaste5K/yr
- toothpaste cinnamon flavor5K/yr
- crest cinnamon4K/yr
- crest cinnamon expressions toothpaste3K/yr
Top cinnamon toothpaste products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crest Complete Cinnamon Rush 5.4 Ounce (3 Pack)
Crest$19.914.8★5,410 rev
Crest Cinnamon Toothpaste 6 Ounce Pack of 2
Crest$15.614.8★5,410 rev
Crest Plus Complete + Whitening Cinnamon Rush Expressions 5.4 oz 2 Boxes
Crest$14.414.8★1,324 rev
(Pack of 3) Colgate Sparkling White Cinnamint Gel Toothpaste 4 Oz
Colgate$9.124.7★340 rev
Dr. Sheffields Original Toothpaste Cinnamon Fluoride Free Toothpaste Certified Natural Toothpaste Great Tasting Cinnamon Flavor 2-Pack
Dr. Sheffield's$13.934.4★1,547 rev
Newest
by launch date
Boka Fluoride Free Toothpaste Nano Hydroxyapatite Toothpaste Appropriate for Sensitive Teeth - for Adult Oral Care - Cinnamon Mint Flavor 4 Fl Oz 1Pk
Boka$12.1259,113 rev
Colgate Cinnamint Fluoride Toothpaste with Cinnamon and Natural Mint Flavor Deep Tooth and Gum Cleaning Gel with Gentle Whitening Fights Cavities and Plaque Kids and Adults 5 Pack
Colgate$14.50516 rev
Crest Plus Complete + Whitening Cinnamon Rush Expressions 5.4 oz (4 Pack) 5.4 Ounce (Pack of 4)
Crest$23.965,410 rev
Crest Plus Complete + Whitening Cinnamon Rush Expressions 5.4 oz 2 Boxes
Crest$14.411,324 rev
Dr. Sheffields Original Toothpaste Cinnamon Fluoride Free Toothpaste Certified Natural Toothpaste Great Tasting Cinnamon Flavor 2-Pack
Dr. Sheffield's$13.931,547 rev
Trending
90-day click momentum
Crest Cavity Protection Toothpaste Regular - 8.2 oz Pack of 5
Crest$17.834.8★
Crest Plus Complete + Whitening Cinnamon Rush Expressions 5.4 oz 2 Boxes
Crest$14.414.8★
Marvis Cinnamon Mint Toothpaste 3.8 oz
Marvis$10.244.5★
Crest Plus Complete + Whitening Cinnamon Rush Expressions 5.4 oz (4 Pack) 5.4 Ounce (Pack of 4)
Crest$23.964.8★
(Pack of 3) Colgate Sparkling White Cinnamint Gel Toothpaste 4 Oz
Colgate$9.124.7★
What buyers say about cinnamon toothpaste
What buyers praise and complain about, mined from review topics.What buyers love
“No complaints”
“Good price”
“TEETH FEEL SUPER CLEAN”
“My teeth are clean”
“The whitening is quite good”
“Great flavour and quality product”
“As advertised”
“Mint free and tastes great”
“Leaves your breath kissable-fresh”
“Keep it clean and tasty”
What buyers complain about
“A little expensive”
“it has a weird aftertaste which my husband”
“Low on flavor”
“It was so hard for her to eat anything because of all the burns in her gums and tongue”
“Its impossible to use”
“Missing fluoride”
“is not the same”
“If you are allergic to mint this is NOT the toothpaste for you”
“However I dont feel like my mouth is super clean no matter how long I brush my teeth for”
“Foamy”
Top return reasons
Common questions
- Is cinnamon toothpaste profitable to sell on Amazon United States?
- The niche generates $570K/yr across 21 tracked products. 90-day search growth is +13.4%. Flapen's verdict: Worth a look (53/100).
- How competitive is the cinnamon toothpaste niche?
- 11 brands and 702 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in cinnamon toothpaste?
- Top complaints mined from reviews: Value For Money, Taste-Overall, Flavor. The return rate is 0.3%.
- When does demand for cinnamon toothpaste peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the cinnamon toothpaste niche?
- Listings span $5.10–$23.96; the average listing price is $14.05 (sweet spot $15–$100). The average incumbent carries 7,160 reviews — the moat a new listing must climb.